Search

Restricted until 1 Oct. 2011., The evolutions of the global entertainment landscape are multifaceted and complex, unveiling a mosaic of different themes in a contested media space. The dissertation analyzes on the one hand the drivers of Hollywood's global primacy and on the other two institutional trajectories with potential capability to alter the existing competitive advantages within the global entertainment industry: the global rise of the new wave of non-scripted programmes, and select features shaping the boundaries and contours of the new, digital landscape of entertainment, ushered in by the Information and Communication Technology revolution.; The study brings to the fore new challenges, opportunities and contradictions unfolding in the global mediascape. The paradigms of the landscape are shifting, introducing the digital glocalization of entertainment: Successful media texts crossing national and cultural borders incorporate global, glocal and local elements, enriched by customized elements made possible by the digital media environment. The new paradigms are analyzed through the examples of the global "reality TV" format Big Brother and the NBC 2008 Olympics coverage.; Profit oriented entities maintain a key relevance in the international flow of entertainment crossing the globe via new, multiple distribution platforms, albeit new entities are emerging, challenging Hollywood's global competitive advantage. At the intersection between new technologies, their appropriation by consumers, and business models utilized by profit oriented entities to create, deliver and capture value in the evolving landscape, lies the global media and entertainment industry at the turn of the 21st century.