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The research interest of this thesis was to describe, interpret and explain the influence of a particular genre of promotional discourse on consumers. Those in the advertising industry loosely identify this genre as the contest entry form or CEF. Key questions include analysing the verbal and visual strategies employed in CEFs in relation to specific products that were promoted, how promotional advertisers use these linguistic and non-linguistic strategies to manufacture consumer consent, and if there were any differences in perceptions about CEFs between consumers at large and those whose professions are related to the promotional and/ or advertising fields. The study used the mixed methods approach based on Creswell’s (2003) sequential exploratory design to analyse data in two phases. In the qualitative phase, a textual corpus of 118 CEFs collected from major supermarkets throughout the Klang Valley, Malaysia was examined. Eight key verbal and three key visual components were identified. Embedded underlying strategies within the verbal components include foregrounding, backgrounding, presupposition and connotation while those found within visual components included composition, visual modality and using structures of representation. In the quantitative phase, survey data from two groups of respondents (60 from the promotions and advertising fields; 59 from those whose professions were not related to either field) were analysed. The results showed that while occupational insights did make a difference in certain areas such as those pertaining to questionable criteria like the lucky draw and biggest spender, the implicit processes of “naturalisation” and “inculcation” (Fairclough, 1989, p. 75) may help explain how overall responses showed that insiders may be as “disadvantaged” (Janks, 1997, p. 28) as outsiders in relation to the messages the former encode as producers of the genre. It was thus concluded that the promotional genre in question largely succeeded in re

The research interest of this thesis was to describe, interpret and explain the influence of a particular genre of promotional discourse on consumers. Those in the advertising industry loosely identify this genre as the contest entry form or CEF. Key questions include analysing the verbal and visual strategies employed in CEFs in relation to specific products that were promoted, how promotional advertisers use these linguistic and non-linguistic strategies to manufacture consumer consent, and if there were any differences in perceptions about CEFs between consumers at large and those whose professions are related to the promotional and/ or advertising fields. The study used the mixed methods approach based on Creswell’s (2003) sequential exploratory design to analyse data in two phases. In the qualitative phase, a textual corpus of 118 CEFs collected from major supermarkets throughout the Klang Valley, Malaysia was examined. Eight key verbal and three key visual components were identified. Embedded underlying strategies within the verbal components include foregrounding, backgrounding, presupposition and connotation while those found within visual components included composition, visual modality and using structures of representation. In the quantitative phase, survey data from two groups of respondents (60 from the promotions and advertising fields; 59 from those whose professions were not related to either field) were analysed. The results showed that while occupational insights did make a difference in certain areas such as those pertaining to questionable criteria like the lucky draw and biggest spender, the implicit processes of “naturalisation” and “inculcation” (Fairclough, 1989, p. 75) may help explain how overall responses showed that insiders may be as “disadvantaged” (Janks, 1997, p. 28) as outsiders in relation to the messages the former encode as producers of the genre. It was thus concluded that the promotional genre in question largely succeeded in re

Announcement and entry form for contest sponsored by Albertson's Inc in recognition of the Century 21 Exposition (Seattle World's Fair)., ALBERTSONS FOOD CENTERS7 SEATTLE WORLD'S FAIR COLOR ME BAG CONTEST RULES: AGE LIMIT 6-12. It's Funl It's Easy\ Here's All You Have to Do\ Just color the Albertsons Boy on the Special Seattle World's Fair Color Me Carry Bag. Then on the easel in the picture, draw and color the Seattle World's Fair Monorail. Fill out the entry blank below . . . attach it to the lower right hand corner of your drawing and take it to your nearest ALBERTSONS FOOD CENTER. I i ENTRY BLANK ALBERTSONS FOOD CENTERS' Color Me Bag Contest I I Address I Age Boy □ Girl □ CONTEST PRIZES: 2 BICYCLES (1 Boys' and 1 Girls') awarded for the best boy's drawing and the best girl's drawing in each store. Both a boy and a girl will win. 32 Bicycles in all! Don't miss out. . . Enter today. . . Contest ends Friday, December 15, 1961 ... Prizes to be awarded at 5 p.m., Saturday, Dec. 16, 7967. You need not be present to win . . . The decision of the judges is final ... All drawings become the property of Albertsons Food Centers, Inc. and none will be returned.

Brochure announcing poster contest sponsored by Pan American World Airways in recognition of the Century 21 Exposition (Seattle World's Fair). From the brochure: “This contest is open to artists, designers and illustrators in the following Pacific Northwest States and Provinces: Washington Idaho Oregon British Columbia Alaska Montana…Poster design must include Century 21 symbol containing the words ‘Century 21 Exposition’; with caption ‘World’s Fair, 1962, Seattle, U.S.A.’ and one of the following Pan American logotypes at the bottom.”, Master images scanned on Epson 10000 XL flatbed at 600 ppi, 24 bit color, and saved as TIFF files. Adobe Photoshop used to resize images to 300 ppi and convert to JPEG format. Master file size: 156,925,440 bytes (3 files).

Schedule of radio and television programs for the 1957 season of the Baltimore Colts football team. The schedule includes the dates and air times for radio and television broadcasts of exhibition and league games. During that season, the Colts compiled a record of 7 wins and 5 losses, placing 3rd in the Western Division and scoring 303 points to have the second best scoring offense in the National Football League. Among its players were 6 Pro Bowlers including Alan Ameche and Johnny Unitas. As quarterback that year, Unitas threw for 2550 yards, with 24 touchdowns and 17 interceptions. Featured on the front page and dressed in a football uniform is Mr. Boh, the one-eyed, handle-bar mustachioed cartoon mascot of National Bohemian beer colloquially known as Natty Boh. As mascot of the National Brewing Company, a Baltimore brewery started in 1885, Mr. Boh became an icon, especially in Baltimore, and is now owned by the Pabst Brewing Company. On the back cover, next to the Baltimore Colts logo, is a promotion for the National Bohemian football contest, directing readers to their National Bohemian beer dealers for details on how to enter.

Schedule of home and away games for the 1954 season of the American League Baltimore Orioles baseball team. The schedule includes the dates for home and away games, with the name of the opposing team city listed and with night games and doubleheaders indicated. On the third page of this 4-page publication is an overhead diagram of Memorial Stadium, showing the location and shape of the its field and seating. On pages 2 and 4 are featured advertisements for the $80,000 Gunther-Oriole Sweepstakes. That season the Orioles won 54 and lost 100 games, winding up 57 games behind the league-leading Cleveland Indians.

Folger Coffee company representative, D. N. Barker, gives Bernice Johnson of Minneapolis a check for $1,000 in WCCO studios after she won a national contest.

The shipment of new 1940 Buick sedans, to be given away in an Ivory Soap contest, arrive in Minneapolis. Contestants need only submit a letter finishing the sentence "I like Ivory Soap because..." with wrappers of Ivory Soap cakes to enter. L to R: Krell, Buick zone manager; Mussett, Procter and Gamble district manager; and Savage, district manager for the Texas company.