15 results on '"Luxury goods industry"'
Search Results
2. The Up-Coming Legacy, the Luxury Customers of Tomorrow
- Author
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Lacroix, Mathilde [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Lyons, Christina [Thesis advisor], DeAngelis, Sara [Thesis advisor], Lacroix, Mathilde [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Lyons, Christina [Thesis advisor], and DeAngelis, Sara [Thesis advisor]
- Abstract
Department: Exhibition Design., Advisors: Lyons, Christina; DeAngelis, Sara., Generation Z is drastically different from the usual luxury target audience, the baby boomers. It is also an audience we cannot ignore, since it is the upcoming largest age group. On the other hand, historic luxury brands might face difficulties moving forward while preserving their legacy. The goal of this study is to research and explore museum design methods and apply them to a retail environment for a luxury shopping experience of a new kind. The redesign of the 57th Street Chanel boutique will illustrate and test that research, exploring the potential and limits of the theory. It will present the shopping experience from another angle, with strong storytelling throughout the whole boutique. Customers will experience the history and values of the brand through the space and engaging activities and, of course, be able to purchase exquisite goods.
- Published
- 2019
3. The Up-Coming Legacy, the Luxury Customers of Tomorrow
- Author
-
Lacroix, Mathilde [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Lyons, Christina [Thesis advisor], DeAngelis, Sara [Thesis advisor], Lacroix, Mathilde [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Lyons, Christina [Thesis advisor], and DeAngelis, Sara [Thesis advisor]
- Abstract
Department: Exhibition Design., Advisors: Lyons, Christina; DeAngelis, Sara., Generation Z is drastically different from the usual luxury target audience, the baby boomers. It is also an audience we cannot ignore, since it is the upcoming largest age group. On the other hand, historic luxury brands might face difficulties moving forward while preserving their legacy. The goal of this study is to research and explore museum design methods and apply them to a retail environment for a luxury shopping experience of a new kind. The redesign of the 57th Street Chanel boutique will illustrate and test that research, exploring the potential and limits of the theory. It will present the shopping experience from another angle, with strong storytelling throughout the whole boutique. Customers will experience the history and values of the brand through the space and engaging activities and, of course, be able to purchase exquisite goods.
- Published
- 2019
4. TIME: Beyond the Wrist
- Author
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Oh, Hangyeol [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Schein, Kate [Thesis advisor], DeAngelis, Sara [Thesis advisor], Oh, Hangyeol [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Schein, Kate [Thesis advisor], and DeAngelis, Sara [Thesis advisor]
- Abstract
Department: Exhibition Design., Advisors: Schein, Kate; DeAngelis, Sara. Committee members: Mary Davis; Christina Lyons., This is the thesis "The Changing Contextualization of Luxury Brands," which explores how luxury brands generate their identities, enhancing their status by gaining and transferring cultural capital. In addition, this thesis is driven by the examination of the terms "contextualization," "cultural capital," and "luxury" to interpret my theory in depth. Analyzing these terms can help designers to break away from the traditional store environment and allow customers to experience a luxury brand in different ways in the exhibition and experience design space. By creating a branded, experiential exhibition for Rolex called "Time; Beyond the Wrist," I certified the potential about creating exhibitions and experiences to promote brand's valuations beyond the brand identity.
- Published
- 2018
5. TIME: Beyond the Wrist
- Author
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Oh, Hangyeol [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Schein, Kate [Thesis advisor], DeAngelis, Sara [Thesis advisor], Oh, Hangyeol [Author], Fashion Institute of Technology, State University of New York. Exhibition Design [Degree granting institution], Schein, Kate [Thesis advisor], and DeAngelis, Sara [Thesis advisor]
- Abstract
Department: Exhibition Design., Advisors: Schein, Kate; DeAngelis, Sara. Committee members: Mary Davis; Christina Lyons., This is the thesis "The Changing Contextualization of Luxury Brands," which explores how luxury brands generate their identities, enhancing their status by gaining and transferring cultural capital. In addition, this thesis is driven by the examination of the terms "contextualization," "cultural capital," and "luxury" to interpret my theory in depth. Analyzing these terms can help designers to break away from the traditional store environment and allow customers to experience a luxury brand in different ways in the exhibition and experience design space. By creating a branded, experiential exhibition for Rolex called "Time; Beyond the Wrist," I certified the potential about creating exhibitions and experiences to promote brand's valuations beyond the brand identity.
- Published
- 2018
6. Micro-blog marketing of luxury consumption: the role of envy in purchase intention
- Author
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Chou, Hsiao-Chun, NC DOCKS at The University of North Carolina at Greensboro, Chou, Hsiao-Chun, and NC DOCKS at The University of North Carolina at Greensboro
- Abstract
Micro-blogs, or short blogs, are a social media channel commonly used by fashion brands, and luxury brands are no exception. Luxury firms are utilizing micro-blogs and bloggers to promote their products and connect with their customers. This new trend has led to increasing interest in studying how micro-blogs can be utilized effectively within luxury marketing. In this study, the emotions consumers experience as a result of micro-blogs were regarded as key for effective management for luxury fashion brands. In particular, envy, an emotion often associated with interpersonal comparisons, was examined because it relates to both luxury consumption and social media. To understand consumer behaviors triggered by luxury brand micro-blogs, three main questions were examined in two experimental studies: 1) Why and how do micro-blogs encourage consumer purchases? 2) Does envy mediate between micro-blog contents and purchase intention, specifically for luxury brands? 3) What specific characteristics of micro-blogs are related to consumer envy and purchase intention? To address these questions, study 1 investigated the influence of blog presentations on envy and purchase intention, and study 2 examined the impact of congruence to blogger race and featured brand image. A total of 16 hypotheses were developed for studies 1 and 2 based on social identity theory, signaling theory, self-congruity theory, and social comparison theory, among other relevant concepts. In study 1, social identity theory (Sirgy, 1982) suggested that people tend to identify with a group of people and compare themselves with others who are similar to themselves, which may lead to envy. Thus, in micro-blog posts, people should feel more envious when they see a group of people as opposed to a single person (H1). Spence’s (1973) signaling theory suggests that people are more likely to be influenced by lifestyle centric micro-blog posts rather than product centric posts because it signals a luxurious lifestyle
- Published
- 2017
7. Exploring the impact of product similarity and price on brand management outcomes of junior imitations and traditional senior luxury brands : the moderating roles of consumer characteristics
- Author
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Vogel, Areti Tsitsakis. and Vogel, Areti Tsitsakis.
- Subjects
- Luxury goods industry., Brand name products., Product management., Product counterfeiting., Consumer behavior., Dress accessories., Imitation., Produits de luxe Industrie., Produits de marque., Produits commerciaux Gestion., Produits commerciaux Contrefaçon., Consommateurs Comportement., Vêtements Accessoires., Imitation (Psychologie), Brand name products, Consumer behavior, Dress accessories, Imitation, Luxury goods industry, Product counterfeiting, Product management
- Abstract
"Often considered the sincerest form of flattery, imitation has practically always underlain the business sector. Firms mimic the innovations of others in all industries and at varied levels, resulting in a spectrum of copies that range from identical reproductions of the originals to copies with merely subtle resemblances. Intellectual property law generally prohibits the former via patent, copyright, and trademark protection. The retail sector has historically relied on trademark law to prevent imitations that confuse consumers as to the identity of the true manufacturer. However, imitations that do not create such confusion, primarily by copying aspects of another's offering that are unrelated to that firm's trademark (i.e., trend imitations), do not invoke infringement law as counterfeits do. Essentially, trend imitations are legal so long as they do not dilute the equity of the original brand. While a number of researchers have thoroughly examined consumer behavior associated with counterfeits, a much smaller sect has investigated the consumer response to trend imitations. Therefore, the purpose of the current marketing research was to uncover the effects of such trend imitation on both a luxury brand that imitates another (defined as the junior brand), as well as the luxury brand that is mimicked (defined as the senior brand). Specifically, the study employed a 3 x 2 between-subjects experimental design to examine the effects of appearance similarity and price on both junior and senior brand management outcomes (brand attitude, brand equity, and brand preference). The research was also aimed at exploring the relationships among these variables, as well the moderating effects of the consumer characteristics (ethics, prestige sensitivity, and fashion leadership) on said outcomes. Data were collected from a convenience sample of undergraduate students, with the final sample consisting of 340 participants. Of these, approximately 53% were Caucasians and approximately 90% of participants ranged from 18-22 years old. Multivariate analysis of variance was employed to test the main effects of appearance similarity and price point and the moderating effects of the consumer characteristics, while a series of regressions were performed to test the relationships between the brand management outcomes. Results revealed that similarity of juniors to seniors in terms of appearance (low, moderate, and high) and price point (at versus below) affect junior brand management outcomes, yet not those of well-known seniors. The results also reveal that consumer ethics moderate the effect of appearance similarity and price point on both junior and senior brand management outcomes, while fashion leadership moderates that effect only with respect to the senior brand. The findings further support the existence of relationships between the brand management outcomes of brand attitude, brand equity, and brand preference for both junior and senior brands. The research reveals a deeper conceptualization of consumer response to retail imitation practices, and provides managerial insight to both junior and senior brands involved in imitation practices. Limitations and future research directions are also offered."--Abstract from author supplied metadata
- Published
- 2017
8. Micro-blog marketing of luxury consumption : the role of envy in purchase intention
- Author
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Chou, Hsiao-Chun. and Chou, Hsiao-Chun.
- Subjects
- Microblogs Psychological aspects., Advertising Psychological aspects., Advertising Fashion., Luxuries Internet marketing., Luxury goods industry., Envy., Publicité Aspect psychologique., Mode Publicité., Produits de luxe Industrie., Envie., envy., Advertising Fashion, Advertising Psychological aspects, Envy, Luxury goods industry
- Abstract
"Micro-blogs, or short blogs, are a social media channel commonly used by fashion brands, and luxury brands are no exception. Luxury firms are utilizing micro-blogs and bloggers to promote their products and connect with their customers. This new trend has led to increasing interest in studying how micro-blogs can be utilized effectively within luxury marketing. In this study, the emotions consumers experience as a result of micro-blogs were regarded as key for effective management for luxury fashion brands. In particular, envy, an emotion often associated with interpersonal comparisons, was examined because it relates to both luxury consumption and social media. To understand consumer behaviors triggered by luxury brand micro-blogs, three main questions were examined in two experimental studies: 1) Why and how do micro-blogs encourage consumer purchases? 2) Does envy mediate between micro-blog contents and purchase intention, specifically for luxury brands? 3) What specific characteristics of micro-blogs are related to consumer envy and purchase intention? To address these questions, study 1 investigated the influence of blog presentations on envy and purchase intention, and study 2 examined the impact of congruence to blogger race and featured brand image. A total of 16 hypotheses were developed for studies 1 and 2 based on social identity theory, signaling theory, self-congruity theory, and social comparison theory, among other relevant concepts. In study 1, social identity theory (Sirgy, 1982) suggested that people tend to identify with a group of people and compare themselves with others who are similar to themselves, which may lead to envy. Thus, in micro-blog posts, people should feel more envious when they see a group of people as opposed to a single person (H1). Spence's (1973) signaling theory suggests that people are more likely to be influenced by lifestyle centric micro-blog posts rather than product centric posts because it signals a luxurious lifestyle, evoking greater envy among blog audiences (H2). Further, the combination of a group of people with a lifestyle centric background in micro-blogs should elicit the most envy because it combines the elements to present to the audience a complete story (H3). In study 2, self-congruity theory (Sirgy, 1982) and social comparison theory (Festinger, 1954) suggest that envy would be elicited to a greater extent when the blog audience's race is highly congruent with that of the blogger's because people tend to identify with a product or an image that is similar to their own. When individuals recognize their similarities with others, they may be inclined to compare themselves with the other group and consequently feel envious due to upward comparison (H6). Similarly, when audiences view a product on a micro-blog post, they should feel more envious when the featured brand image is highly congruent to their own self-image (H7). Further, the combination effect of both race and brand image congruencies was hypothesized to elicit the most envy as it combines both factors (H8). In both studies 1 and 2, envy was hypothesized to positively influence purchase intention (H4a, H4b, and H4c for Study 1 and H9a, H9b, and H9c for Study 2) and mediate all manipulation variables (excluding combination content) and purchase intention (H5a and H5b for Study 1 and H10a and H10b for Study 3). Responses from a total of 592 female ages 18 years and older were collected through MTurk, and approximately 300 of these responses were assigned to each study. All images contained a Louis Vuitton handbag and were in the format of an Instagram post because both are broadly known by social media audiences. An ANOVA was used to test the differences in envy elicited from the manipulated variables. A series of regression analyses were used to test for mediating effects. Findings of study 1 revealed that micro-blogs featuring groups and combination content (group of people and lifestyle centric background) elicited envy the way we anticipated (H1 and H3). In people content, envy had a partial mediating effect leading to purchase intention (H5a). In study 2, a high level of racial congruence between respondents and bloggers elicited envy (H6) and envy served as a partial mediator for congruence levels in blogger race (H10a). Regardless of sources of envy, all elicited envy in studies 1 and 2 positively influenced purchase intention (H4a, H4b, H4c, H9a, H9b, and H9c). These findings suggest that micro-blog presentations and blogger characteristics are important factors influencing envy and purchase intention. Envy was indeed shown to be an important factor in micro-blog marketing strategies. However, envy did not appear to be the only influencer of purchase intention. The study also revealed that micro-blog content was a crucial factor in determining purchase intention. Furthermore, congruence in blogger race had a more significant effect than congruence in brand image. Future studies should further explore blogger characteristics in micro-blogs. Collectively, luxury brands should be creative in designing their micro-blog posts to cater to their target market. To do so, this study suggests the following: conduct a story-based way of communicating in micro-blog posts, hire bloggers who are racially similar to the target market, explore other blogger characteristics, and investigate other blog presentation elements. This study addresses the gap in research regarding the role of emotions in relation to luxury brand micro-blogs. Using experimental data, this paper discusses the theoretical contributions, real-world implications, and study limitations and further suggests possibilities for future studies."--Abstract from author supplied metadata
- Published
- 2017
9. CFMM Capstone 2016: The Future of Innovation
- Author
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Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Department, Feldman, Hilary, Muguerza, Andrea, Abrams, Jessica, Deang-Robles, Carmela, Fanslau, Danielle, Gray, Meredith, Handy, Nicole, Kim, Sorah, Lazor, Jacqueline, Lizardo, Therese, Manco, Megan, Steele, Andrea, Assalini, Dolores, Corazzari, Jennyfer, Jablon, Eleanor, McGee, Tori, Purcell, James, Silko, Kristi, Thompson de Jordan, Alejandra, Yungst, Samantha, Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Department, Feldman, Hilary, Muguerza, Andrea, Abrams, Jessica, Deang-Robles, Carmela, Fanslau, Danielle, Gray, Meredith, Handy, Nicole, Kim, Sorah, Lazor, Jacqueline, Lizardo, Therese, Manco, Megan, Steele, Andrea, Assalini, Dolores, Corazzari, Jennyfer, Jablon, Eleanor, McGee, Tori, Purcell, James, Silko, Kristi, Thompson de Jordan, Alejandra, and Yungst, Samantha
- Abstract
Today, innovation is the product of symbiotic relationships, partnerships, collaborations, and synthesis across domains. But what does the future hold for innovation? Gaduate students in the Cosmetics and Fragrance Marketing and Management master's degree program revealed their research findings on The Future of Innovation., The 2016 research re-examines the definition of innovation, the future evolution of innovation cultures and processes, and how corporations and brands might be structured for successful innovation in the future. Students revealed strategies for growth, factors for success, and actionable recommendations., One team examined External Innovation: Global Innovation Culture and a second team addressed Internal Innovation: Corporate Innovation.
- Published
- 2016
10. CFMM Capstone 2015: The Future of Luxury
- Author
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Willersdorf, Sarah, Bopp, Amanda, Marx, Laney, Boston Consulting Group, Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Department, Fashion Institute of Technology (New York, N.Y.). Technology Development Team [Videographer], Reedman, Thomas, Zavolas, Jessica, Haffer, Lauren, Lawless, Nola, Raus, Amanda, Spencer, Amanda, Moran, Corey, Burdine, Brooke, Cho, Winnie, Levis, Kristen, Navia, Alyssa, Vouard, Pierre, Talabucon, Mila, Ball, Rachel, Conlon, Julie, De Boer, Hannah, Hendershot, Juliana, Lucki, Sonya, Malhotra, Priyanka, Velazquez, Catherine, Willersdorf, Sarah, Bopp, Amanda, Marx, Laney, Boston Consulting Group, Fashion Institute of Technology (New York, N.Y.). Cosmetics and Fragrance Marketing and Management Department, Fashion Institute of Technology (New York, N.Y.). Technology Development Team [Videographer], Reedman, Thomas, Zavolas, Jessica, Haffer, Lauren, Lawless, Nola, Raus, Amanda, Spencer, Amanda, Moran, Corey, Burdine, Brooke, Cho, Winnie, Levis, Kristen, Navia, Alyssa, Vouard, Pierre, Talabucon, Mila, Ball, Rachel, Conlon, Julie, De Boer, Hannah, Hendershot, Juliana, Lucki, Sonya, Malhotra, Priyanka, and Velazquez, Catherine
- Abstract
Class of 2015 Capstone Research Presentations., The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three countries: the U.S., India and China. This is the first time that the FIT Master's Program has included independent quantitative research as part of the annual Capstone research studies., Research Lead (BCG): Sarah Willersdorf, Principal, Boston Consulting Group, New York. Research Co-Leads (FIT): Amanda Bopp and Laney Marx, Class of 2015., Music:"22nd Century" by Kelis. Category: Education. License: Standard YouTube License., New Epicenters of Luxury: The rise of consumer spending power in emerging markets and the renewed opportunity for luxury brands in mature markets will continue redrawing the traditional map of global luxury production and consumption. The mere scale of potential Chinese luxury consumption, and the fact that two thirds of that consumption is occurring outside of China, has massive global implications. For years, companies have been organized by geographic location with the intention of achieving economies of scale based on similar consumer demographics. Is this model of business still relevant? How might we look at the global map differently to achieve new opportunities?, Group Leader: Thomas Reedman. Co-Leader: Jessica Zavolas. Lauren Haffer, Nola Lawless, Amanda Raus, Amanda Spencer., New Luxury Consumer Values: Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense of purpose for "new luxury" that includes a stronger focus on a brand's authentic story and heritage. Product quality and "ownable" trades of craftsmanship remain important, but consumers are constantly pushing the limits of product performance, in all senses. What values will matter to the future luxury consumer, and will they increasingly transcend product purchase and experience? What does this mean to future consumer relationships with luxury brands?, Group Leader: Corey Moran. Co-Leader: Brooke Burdine. Winnie Cho, Kristen Levis, Laney Marx, Alyssa Navia, Pierre Vouard, Mila Talabucon., Music: "Elephant" by Tame Impala. Category: Education. License: Standard YouTube License., Note: A portion of this video may be muted due to copyright., New Luxury Platforms: The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience vs. product. As such, luxury brick and mortar retailers must offer consumers a new value equation. What is the right concept for the future of brick and mortar luxury retail? Is there a role for more intimate retail experiences, and is there a danger of fatigue among new consumers with the excess of global flagship stores? What is the next evolution of luxury retail?, Group Leader: Amanda Bopp. Co-Leader: Rachel Ball. Julie Conlon, Hannah de Boer, Juliana Hendershot, Sonya Lucki, Priyanka Malhotra, Catherine Velazquez., Music: "See You Again (feat. Charlie Puth)" by Wiz Khalifa. Category: Education. License: Standard YouTube License.
- Published
- 2015
11. The examination of behaviors in purchasing luxury brand products from online site
- Author
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Nelson, James E., advisor, Kanokporn Hemjirapatt, 1986, Nelson, James E., advisor, and Kanokporn Hemjirapatt, 1986
- Published
- 2013
12. The examination of behaviors in purchasing luxury brand products from online site
- Author
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Nelson, James E., advisor, Kanokporn Hemjirapatt, 1986, Nelson, James E., advisor, and Kanokporn Hemjirapatt, 1986
- Published
- 2013
13. The examination of behaviors in purchasing luxury brand products from online site
- Author
-
Nelson, James E., advisor, Kanokporn Hemjirapatt, 1986, Nelson, James E., advisor, and Kanokporn Hemjirapatt, 1986
- Published
- 2013
14. The examination of behaviors in purchasing luxury brand products from online site
- Author
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Nelson, James E., advisor, Kanokporn Hemjirapatt, 1986, Nelson, James E., advisor, and Kanokporn Hemjirapatt, 1986
- Published
- 2013
15. The examination of behaviors in purchasing luxury brand products from online site
- Author
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Nelson, James E., advisor, Kanokporn Hemjirapatt, 1986, Nelson, James E., advisor, and Kanokporn Hemjirapatt, 1986
- Published
- 2013
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