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The objective of this research is to analyze the link between social media and narcissistic tendencies in Pakistani youth by analyzing approval-seeking behaviours, peer comparisons, and positive feedback. This study analyzes how social media influences the development of narcissistic tendencies in young Pakistanis. A purposively selected sample of participants was interviewed in semi-structured interviews as part of the data-gathering process for this qualitative study. Thematic analysis was employed to analyze semi-structured interviews. The results identified a direct link between narcissistic traits and the desire for social media acceptance. Positive online feedback boosts self-esteem but may lead to increased self-focus. To address the influence of social media on narcissistic tendencies in young people in Pakistan, it is recommended to implement specific interventions, enhanced digital literacy, and mental health support programs.

The objective of this research is to analyze the link between social media and narcissistic tendencies in Pakistani youth by analyzing approval-seeking behaviours, peer comparisons, and positive feedback. This study analyzes how social media influences the development of narcissistic tendencies in young Pakistanis. A purposively selected sample of participants was interviewed in semi-structured interviews as part of the data-gathering process for this qualitative study. Thematic analysis was employed to analyze semi-structured interviews. The results identified a direct link between narcissistic traits and the desire for social media acceptance. Positive online feedback boosts self-esteem but may lead to increased self-focus. To address the influence of social media on narcissistic tendencies in young people in Pakistan, it is recommended to implement specific interventions, enhanced digital literacy, and mental health support programs.