Search

Community service activities provide knowledge about branding for MSME actors in Dramaga, Bogor Regency. This is intended so that the steps in building a branding strategy can be implemented by the MSME actors concerned so that they can boost sales by maintaining the resilience of their business. The benefits of branding include: increasing consumer interest in products or services, making it easier for companies to gain customer loyalty, providing opportunities for companies to set higher selling prices, and creating a difference between the company's products and products offered by competitors. The method used is descriptive in order to be able to describe each stage in conducting the training. Activities are carried out by helping MSMEs so that their products have better branding through intelligence and assistance in making logos, copyrights, and online marketing. At the end of the activity, many good changes occurred in MSMEs, including the brand's value, which characterizes the production process, which was carried out professionally through video branding. In addition, there is an increase in the quality of product packaging, such as new labels and packaging, as well as maximizing social media. This activity hopes that there will be an increase in profit for MSME partners and that there will be more MSME actors who are aware of the importance of branding to solve existing business problems.

Community service activities provide knowledge about branding for MSME actors in Dramaga, Bogor Regency. This is intended so that the steps in building a branding strategy can be implemented by the MSME actors concerned so that they can boost sales by maintaining the resilience of their business. The benefits of branding include: increasing consumer interest in products or services, making it easier for companies to gain customer loyalty, providing opportunities for companies to set higher selling prices, and creating a difference between the company's products and products offered by competitors. The method used is descriptive in order to be able to describe each stage in conducting the training. Activities are carried out by helping MSMEs so that their products have better branding through intelligence and assistance in making logos, copyrights, and online marketing. At the end of the activity, many good changes occurred in MSMEs, including the brand's value, which characterizes the production process, which was carried out professionally through video branding. In addition, there is an increase in the quality of product packaging, such as new labels and packaging, as well as maximizing social media. This activity hopes that there will be an increase in profit for MSME partners and that there will be more MSME actors who are aware of the importance of branding to solve existing business problems.