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The 29 editorial board members of three communications journals were asked to indicate what criteria they used to evaluate and select the manuscripts submitted to their journals for publication. The 16 people who responded indicated six things that they require in manuscripts: a strong introduction that clearly and concisely states the conceptual framework guiding the study; a detailed description of the research method, including its appropriateness for the particular research and the precise ways in which the variables were measured and analyzed; an accurate presentation of results, including information about where raw data and other materials might be obtained; an honest section on the study's conclusions, with explanations of any inconsistencies; a writing style that is clear, concise, accurate, tailored to the publication's style, and free from typographical errors; and a review of research that objectively states research questions, hypotheses, methodology, and results. (Author/RL)