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Retro and nostalgia marketing is one of the ways to interact and communicate with consumers in the field of marketing. This study aims to evaluate retro and nostalgia marketing studies published by academics bibliometrically. Bibliometric analysis was applied to 204 articles published in the Web of Science databases under the title of retro marketing and nostalgia marketing with document-archive scanning method. The results of the research were filtered in English and under the topic (title, abstract, author keywords, keywords plus). The universe of the research consists of 204 articles published between 1980-2021. The data were analyzed through the R program under five headings: publication information, citation analysis, vocabulary, author information, and cooperation between countries. The research results aim to present a bibliometric report on articles in English in the Web of Science database related to retro and nostalgia marketing between 1980-2021. It is predicted that the results of the research will form a general guide for research on retro and nostalgia marketing. [ABSTRACT FROM AUTHOR]