Newspapers have tried many things to stave off a seemingly relentless decline in readers. Now France is pushing forward with a novel approach: giving away papers to young readers in an effort to turn them into regular customers. The government on Tuesday detailed plans of a project called ''My Free Newspaper,'' under which 18- to 24-year-olds will be offered a free, yearlong subscription to a newspaper of their choice. [ABSTRACT FROM PUBLISHER]
*EDITORS, *RESIGNATION of employees, *JOURNALISTS, *NEWSPAPER circulation
Abstract
Reports on the resignation of long time editor in chief of "Le Monde" newspaper in France. Reasons given for his decision by Edwy Plenel who has presided over the newspaper for nearly nine years; Reaction of some of the journalists at "Le Monde"; Paper which has been losing circulation and advertising revenue; Background on Plenel; Belief that the resignation will spur the reorganization of the French press.
Comments on the problems facing the French newspaper industry. Aims of editor of French daily Liberation; Performance of national dailies since 1990; Circulation fall in several papers; Effect on Le Monde; Challenge to Le Monde and Liberation; Impact of television on newspaper advertising.
Published
1994
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