1. The Effects of Bullwhip on Item-Level Performance
- Author
-
Ayala, Cesar
- Subjects
- Bullwhip effect, Inventory management, Performance measurement, Empirical methods, Simultaneous System of Equations, Operations and Supply Chain Management, Jack N. Averitt College of Graduate Studies, Electronic Theses & Dissertations, ETDs, Student Research
- Abstract
This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
- Published
- 2015