296 results
Search Results
2. INCURSIONS INTO THE PREHISTORY OF MARKETING: THE ROLE OF TRANSPORT INFRASTRUCTURE IN PAVING MARKET PRACTICES IN 18TH-AND 19th-CENTURY ENGLAND
3. FUTURE RESEARCH GUIDELINES ON SOFT POWER: AN OBLIQUE APPROACH OF THE LITERATURE ON THE INTERTWINEMENT BETWEEN CREATIVE INDUSTRIES AND PLACE BRANDING/DIRETRIZES PARA PESQUISAS FUTURAS SOBRE SOFT POWER: UMA ABORDAGEM OBLÍQUA DA LITERATURA SOBRE O ENTRELAÇAMENTO ENTRE INDÚSTRIAS CRIATIVAS E MARCAS DE LUGAR
4. PLACE BRANDING BRAZIL: RESEARCH AGENDA AND ADVISORY PANEL FOR THE 21ST CENTURY/PLACE BRANDING BRASIL: AGENDA DE PESQUISA E PAINEL CONSULTIVO PARA O SÉCULO 21
5. A STRATEGIC MARKETING PERSPECTIVE ON ENTREPRENEURS & INNOVATION
6. IMPACT OF SMARTPHONES, SELF-DETERMINATION AND PATIENCE ON SUBJECTIVE WELL-BEING OF BOTTOM OF PYRAMID CUSTOMERS
7. COVID-19 PANDEMIC: WHY DOES IT MATTER FOR CONSUMER RESEARCH?
8. FOUNDATIONS AND TRENDS IN ANALYTICS AND MARKETING RELATIONSHIP
9. CONSUMPTION EXPERIENCE: PROPOSAL FOR A UNIFYING CONCEPT
10. THE INFLUENCE OF UTILITARIANISM AND HEDONISM ON THE CONSUMPTION OF LAMB MEAT: A STUDY IN THE SOUTHERN BRAZIL PRODUCING REGION
11. GOVERNANCE MODES IN INTERNATIONAL FRANCHISE NETWORKS: PARTNER SELECTION AND RELATIONSHIPS
12. TECHNOLOGY HUNGER: M-COMMERCE USER RETENTION IN THE FOOD DELIVERY MARKET
13. SHOPPING HABIT FORMATION BY CONSUMERS ON BLACK FRIDAY/FORMACAO DE HABITOS DE COMPRAS PELOS CONSUMIDORES NA BLACK FRIDAY
14. CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES
15. DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?
16. Main street retail system: theoretical contributions drawn from the general systems theory
17. ANALYSIS OF THE JOURNAL OF MARKETING'S PRODUCTION FROM 2014 TO 2016/ ANALISE DA PRODUCAO DO JOURNAL OF MARKETING DE 2014 A 2016
18. HEALTHY, MORAL, OR ECOLOGICAL? LATENT CLASSES IN THE CONSUMPTION OF VEGAN FOOD
19. THE EFFECTIVENESS OF ADVERGAMING STRATEGIES: AN EXPERIMENTAL STUDY COMPARING ADVERGAMES AND IN-GAME ADVERTISINGS/A EFETIVIDADE DAS ESTRATEGIAS DE ADVERGAMING: UM ESTUDO EXPERIMENTAL COMPARANDO ADVERGAMES E IN-GAME ADVERTISINGS
20. BRAND'S CSR INFLUENCE ON CONSUMERS' PROSOCIAL BEHAVIOR IN UNRELATED DOMAINS/INFLUENCIA DA RSC DA MARCA NO COMPORTAMENTO PRO-SOCIAL DOS CONSUMIDORES EM CONTEXTOS NAO RELACIONADOS
21. DETERMINANTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES
22. THE ROLE OF THE CONSUMER'S AFFECT IN SITUATIONS OF DISCOUNT DISCREPANCY
23. CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER
24. THE USE OF THE THINK ALOUD VERBAL PROTOCOL FOR TRACKING PROCESSES IN RESEARCH ON THE CONSUMER DECISION-MAKING/A UTILIZACAO DO PROTOCOLO VERBAL THINK ALOUD PARA RASTREAMENTO DE PROCESSOS EM PESQUISAS SOBRE A TOMADA DE DECISAO DO CONSUMIDOR
25. Consumer electronic devices portable: the effect moderator adopter profile the purchase of intent/Consumidor de dispositivos eletronicos portateis: o efeito moderador do perfil do adotante na intencao de compra
26. REFERRAL REWARD PROGRAMS FOR SPECIALISTS: THE ROLE OF REWARD AND BRAND STRENGTH ON REFERRAL LIKELIHOOD
27. Marketing, creativity and innovation in information units/Marketing, criatividade e inovacao em unidades de informacao
28. Developing a model in antecedents of consumer misbehavior on chain stores/Desenvolvimento de um modelo em antecedentes de mau comportamento do consumidor sobre cadeias de lojas
29. Consumer confusion in the multimedia, multichannel scenario: construct definition and research agenda/Confusao do consumidor no cenario multimidia e multicanal: definicao do construto e agenda de pesquisa
30. CO-CREATION VALUE IN BEAUTY SERVICES: THE ROLE OF PERCEIVED SIMILARITY
31. THE EFFECTIVENESS OF SALES PROMOTION TECHNIQUES ON THE MILLENNIAL CONSUMERS' BUYING BEHAVIOR
32. Knowledge management in the context of hospital management: proposal of an integrative conceptual model for management of the medical staff/Gestao do conhecimento no ambito da administracao hospitalar: proposta de modelo conceitual integrativo para gestao do corpo clinico
33. RIO DE JANEIRO BRAND IDENTITY: AN ANALYSIS OF THE PHYSICAL AND SYMBOLIC DIMENSIONS/IDENTIDADE DA MARCA RIO DE JANEIRO: UMA ANÁLISE DAS DIMENSÕES FÍSICA E SIMBÓLICA
34. BRAND AS A TERRITORIAL DEVELOPMENT STRATEGY: CONVERGENCE BETWEEN CITY BRANDING AND THE MASTER PLAN OF SÃO PAULO CITY/MARCA COMO ESTRATÉGIA DE DESENVOLVIMENTO TERRITORIAL: CONVERGÊNCIA ENTRE BRANDING DE CIDADE COM O PLANO DE DIRETOR DO MUNICÍPIO DE SÃO PAULO
35. The qualitative interview in marketing and consumer research: paradigmatic approaches and guideline/Entrevista qualitativa na pesquisa de marketing e do consumidor: abordagens paradigmaticas e orientacoes
36. Social marketing: historical approach and contemporary challenges/Marketing social: abordagem historica e desafios contemporneos/
37. AUTHENTICITY IN CONSUMER RESISTANCE: SMI STRATEGIES FOR LOW-CARB DIET ON INSTAGRAM
38. 25 Years of unified health system: achievements and challenges/25 Anos do sistema unico de saude: conquistas e desafios
39. Dimensoes e determinantes da satisfacao de alunos em uma instituicao de ensino superior
40. A publicacao academica de marketing esportivo no Brasil
41. Avancos no desenvolvimento da escala de julgamento e significado do produto para o Brasil
42. Are we references to our selves? Taking stock of academy of marketing conference proceedings and their role in academic education in marketing
43. Praticas ilegais dos consumidores. Uma analise do 'gato' na rede de energia eletrica
44. VALUE CREATION IN PRIVATE HEALTHCARE PROVIDERS: AN ANALYSIS CONSIDERING THE REGULATIONS OF SUPPLEMENTARY HEALTH AGENCY (ANS) /CRIAÇÃO DE VALOR EM OPERADORAS DE PLANOS DE SA ÚDE: UMA ANÁLISE CONSIDERANDO A REGULAÇÃO DA AGÊNCIA DE SAÚDE SUPLEMENTAR (ANS)
45. ANÁLISE DA RELAÇÃO GEOESPACIAL ENTRE A COBERTURA DA ESTRATÉGIA SAÚDE DA FAMÍLIA E A PROVISÃO DE VENTILADORES COM A TAXA DE TRANSMISSÃO E MORTALIDADE POR COVID-19 EM SANTA CATARINA /ANALYSIS OF GEOSPATIAL RELATIONSHIP BETWEEN THE COVERAGE OF FAMILY HEALTH STRATEGY AND THE VENTILATOR PROVISION WITH TRANSMISSION AND MORTALITY RATE DUE TO COVID-19 IN SANTA CATARINA
46. MARKETING RESEARCH IN BRAZIL AND THE CHALLENGE/OPPORTUNITY FOR CONTRIBUTION AND LEGITIMATION IN THE PANDEMIC
47. LEAN HEALTHCARE NO BRASIL: UMA REVISÃO BIBLIOMÉTRICA/LEAN HEALTHCARE IN BRAZIL: A SYSTEMATIC REVIEW
48. DETERMINANTS OF INCOME FOR MULTILEVEL DISTRIBUTORS IN CUENCA (ECUADOR)
49. THE COVID-19 PANDEMIC: PATHS FOR FUTURE RESEARCH IN MARKETING INVOLVING THE REGULATORY ROLE OF PROSOCIAL CONSUMPTION
50. INSTAGRAM AND ITS CONSUMPTION ATTRIBUTES: A CONTENT ANALYSIS BASED ON THE PRIMING EFFECT
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.