Search

Developments in search engine technology increasingly focus on helping users define/refine their queries. However, such search support approaches typically employ either content-based or user-driven algorithms. It is argued that a mixed approach that derives word associations from pages contained within the search domain but also takes user behavior into account can potentially provide a more suitable solution. This paper presents a mixed approach developed within the context of a tourism domain-specific search engine. It further outlines a research program that seeks to evaluate the quality of the query refinement solutions the system provides. [ABSTRACT FROM AUTHOR]

An abstract of the article "What's in a Brand Concept? From Networks of Brand Associations to Situated Brand Concepts," by Adina Barbulescu Robinson and Larry Barsalou is presented.