Search

The global television landscape in the first decade of the twenty-first century is a complex terrain of contradictory developments and trends. Since the early years of television the United States were the most important exporter of TV series, TV serials and game shows. But nowadays times have changed. Admittedly they are still the leading nation in selling TV fiction all over the world, but since the deregulation of the TV market in Western Europe in 1990s Great Britain and the Netherlands are the leading exporters of non-fictional formats like reality shows, Australia sells its soap operas all over the world, and Latin American countries are important exporters of telenovelas. In the beginning of the twenty-first century the Colombian telenovela Yo soy Betty, la fea made its way around the world. Several countries bought the rights to produce a local adaptation of the format. For example ABC produced Ugly Betty in the United States, the German channel Sat.1 produced Verliebt in Berlin, and there is a Russian adaptation Ne Rodis' Krasivoy. Other countries with local adaptations of this telenovelas are Belgium, Croatia, Greece, India, Israel, Mexico and Spain. This paper compares several local adaptations of the telenovela: the Columbian original and the adaptations in Germany, Russia, Spain and the USA. It looks at the stylistic and aesthetic proximities and differences of the adaptations, the different production contexts and focus on the textual and cultural conditions of the international success. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make more effective the communication strategy. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was predicted that the length of the Entertainment-Education serial drama would impact the quality of the intervention. Likewise, it was predicted that the post-viewing discussion sessions would improve the quality of the intervention. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. However, the post-viewing discussion sessions when incorporated with the E-E drama series or telenovela did produce significant change in regards to cognitive, attitudinal and behavioral outcomes of the Entertainment-Education intervention. Implication of the findings for future Entertainment-Education interventions is enclosed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

This paper explores the implications of the emerging new players in the global arena of telenovelas. Latin- American telenovelas have had phenomenal success in the post-communist countries in Eastern Europe. There has been an effort to localize the genre of telenovelas in some of these countries. The Croatian case emerges as a specific example because of the recent trend in domestic production of telenovelas. Looking at the political – economic aspect of this imported genre as being translated into the domestically produced Villa Maria could help us understand some of the logic of the global media flow, and expand on the still ongoing debate of cultural imperialism and contra-flow arguments. Given the commercial development of the broadcasting scene and the subsequent rise of US- and Latin American-produced fiction, this paper asks, what is the impact of these phenomena on current Croatian productions? How much is domestically produced fiction even possible in given situation? ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]