Search

The development of a tourist village is one of the solutions to drive the regional economy and a realization of the Master Plan for Tourism Development. This has prompted the government to target as many as 244 tourist villages by 2024. One strategy in this development is through a potential assessment related to the level of readiness of the tourist village. In this regard, this research focuses on designing an assessment measuring instrument from Wonorejo Village, which has a lot of natural potentials, but its development has not been directed and runs effectively. The novelty of this research is to design an assessment measuring instrument using the criteria in the Director General of Forest Protection and Nature Conservation Guidelines of 2003 related to the assessment of natural tourism potential and Central Java Governor Regulation No. 53 of 2019 regarding the guidelines for assessing tourist villages. The two guidelines are then merged into a tourism model according to the principle of the tourism production function from Smith (1994), which views tourism as a product so that all supporting elements such as resources and facilities can be considered explicitly and outputs in the form of services and experiences are obtained in a structured manner. The input for this assessment is based on a survey of the relevant stakeholders. Based on the results of the assessment, a total value of 59% was obtained, which indicates that Wonorejo Village is included in a developing tourism village. Then the variables were selected cumulatively based on the lowest achievement which is intermediate output included 10 sub-variables which became the basis for developing strategy recommendations. [ABSTRACT FROM AUTHOR]