Predicting equity market prices is a complex task due to the dynamic and unpredictable nature of financial markets. This research presents a comprehensive approach to developing an adaptive forecasting model for equity market price prediction using time series analysis. The proposed model integrates traditional time series techniques with modern machine learning methodologies to enhance predictive accuracy and adaptability. The research begins with the collection and preprocessing of historical price data for the target equity. Relevant features are selected and engineered, encompassing technical indicators, macroeconomic factors, and lagged variables of the target variable. The dataset is then partitioned into training, validation, and test sets to facilitate effective model development and evaluation. Various time series forecasting models are considered, including Autoregressive Integrated Moving Average (ARIMA), Seasonal Decomposition of Time Series (STL), Exponential Smoothing State Space Model (ETS), and deep learning architectures like Long Short-Term Memory (LSTM) networks and Gated Recurrent Units (GRU). Each model's suitability for capturing trends, seasonality, and other relevant patterns is assessed. To achieve adaptability, rolling-window forecasting and online learning strategies are implemented. The rolling-window approach allows the model to be regularly retrained with the most recent data, enabling it to adapt to changing market conditions. Additionally, ensemble techniques are explored to combine predictions from multiple models, mitigating biases inherent to individual models. The developed model is rigorously evaluated using established performance metrics such as Mean Squared Error (MSE), Mean Absolute Error (MAE), Root Mean Squared Error (RMSE), and direction accuracy. The model is backtested using historical data to simulate real-world scenarios and to refine its predictive capabilities. The results demonstrate the potential of the proposed adaptive forecasting model to provide valuable insights into equity market price movements. However, it is crucial to acknowledge the inherent uncertainty and volatility of financial markets, which can impact the model's predictions. In conclusion, this research contributes to the field of equity market prediction by presenting a holistic approach to developing an adaptive forecasting model. By combining time-tested techniques with contemporary machine learning methods and adaptability strategies, the model offers a promising framework for enhancing the accuracy of equity market price predictions. [ABSTRACT FROM AUTHOR]