Author: "Sue Hyun Lee" / Publication Type: Conference Materials - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Sue Hyun Lee" Publication Type Conference Materials

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1. DECODING DON-JJUL: UNDERSTANDING DON-JJUL AS PRO-CONSUMPTION BEHAVIOR THROUGH TOPIC MODELING, SENTIMENT ANALYSIS, AND INDEPTH INTERVIEWS.

Author: Sue Hyun Lee and Hojin Choo
Subjects: CONSUMER research, CONSUMER behavior, CONSUMER attitudes, CUSTOMER services, TEXT mining
Published: 2024

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