1. Trend and success rate analysis of marketing platforms for startups.
- Author
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Kumar, Anuj, Ramnarayan, Singh, Akansha, Pandey, Pratibha, Sajwan, Vijaylakshmi, and Awasthi, Monisha
- Subjects
SOCIAL media ,SOCIAL media in business ,DIGITAL technology ,SMALL business ,MARKETING research ,MARKETING - Abstract
Growth of the digital world has increased tremendously and so does the technology to sustain it. Numerous platforms have been launched with the advancement in technologies which are used by almost 80% of the world population. In terms of marketing and increasing customer reach, the business groups are targeting platforms which have wide-ranging engagement of the people. Such platforms are usually the social media platforms. It is found that people who want to either start their business or are running a business at a small scale have started to market their products and services online; mostly on social media platforms. The purpose of this research was to analyze the platform used by successful startup for their marketing. Also our objective is to find out the best marketing platform out of that and find a reason behind it. It was concluded that Instagram, Youtube and Business Websites (Organic) were the top 3 platforms chosen by the people and Instagram was at zenith. This research also proves how Instagram has more success rate in terms of a marketing platform and why. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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