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Your search keyword '"Sicilia, María"' showing total 3 results
Start Over Author "Sicilia, María" Publication Type Conference Materials
3 results on '"Sicilia, María"'

1. Propuesta de diseño de una plantilla multidisciplinar para el análisis y evaluación de webs de destinos turísticos

Author

Fernández-Cavia, José, Rovira, Cristòfol, Gómez, Lorena, Gascó, Mila, Pedraza, Rafael, Bonilla, Sebastián, Villaescusa, Elena, Díaz Luque, Pablo, Huertas, Assumpció, Torres, Teresa, Lozano, Natàlia, San Eugenio, Jordi de, Míguez, María Isabel, Sicilia, María, and Martín Barbero, Samuel

Subjects
HQ. Web pages.
Abstract

The article presents an interdisciplinary analytical framework that combines some automated analysis with other qualitative and quantitative on web sites of tourist destinations.

Published
2010

3. THE ROLE OF INTERNET IN THE COMMUNICATION STRATEGY OF COCA-COLA.

Author

Palazón, Mariola and Sicilia, María

Subjects
INTERNET, COMMUNICATION, SOFT drink marketing, COMPARATIVE studies, EQUIPMENT & supplies
Abstract

The average investment allocation on the Internet is increasing every year as brands need to explore new ways to reach consumers. This paper examines how the Internet complements traditional communication strategy by focusing on the company that has dominated the soft drink market during the last 130 years. A comparative analysis of the strategy conducted by Coca-Cola across three regions: the United States, Europe, and Asia, is presented. The consequences of each strategy on brand loyalty are discussed. [ABSTRACT FROM AUTHOR]

Published
2006

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