Search

Your search keyword '"ROSE, GREGORY M."' showing total 1 results
Start Over Author "ROSE, GREGORY M." Publication Type Conference Materials
1 results on '"ROSE, GREGORY M."'

1. THE INHERENT ROLE OF EXPLORATION IN CROSS-CULTURAL RESEARCH.

Author

Rose, Gregory M., Alozo, Mei C., Shoham, Aviv, and Kropp, Fredric

Subjects
CROSS-cultural studies, CONSUMER research
Abstract

Examines the role of exploration in cross-cultural research. Use of exploratory consumer research; Analysis of denotative connotations of a particular scale; Difference of cultures in specificity and complexity.

Published
1998

Catalog

Books, media, physical & digital resources
See catalog results