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Innovation performance as a key success factor in the present global market indicates its significance within organizations, merit further examination on its antecedents and consequences. This paper proposed on a conceptual framework to analyze the relationship between market orientation, total quality management and supply chain integration on innovation performance. An in-depth review of the literatures on the constructs are utilized to develop hypotheses suggesting on the relationship between market orientation, total quality management, supply chain integration and innovation performance. The findings from this research are expected to provide novel ideas for further improvement in the academic and managerial fields. [ABSTRACT FROM AUTHOR]

Consumers are more willing to invest in experiences with relaxation and stress reduction. Tourism, a pivotal driver of the economy, and its associated activities hold significant potential for experiential marketing. It is particularly evident in the growing interest of tourists in natural settings and experiences related to nature, fostering an environment conducive to the expansion of ecotourism. Consequently, an exploratory study was conducted with the following research question: How does experiential marketing relate to consumer satisfaction, loyalty, word-of-mouth, and intention to purchase ecotourism experiences, explicitly focusing on Generation Z? - The results indicate positive correlations between experiential marketing and satisfaction constructs, consequently establishing a link between satisfaction, loyalty, word-of-mouth promotion, and purchase intention. Thus, the findings provide valuable insights into the behaviors of ecotourism consumers and how experiential marketing can facilitate the development of more effective marketing strategies to enhance tourist satisfaction. [ABSTRACT FROM AUTHOR]

The purpose of this study is to investigate the influence of Adaptive Leadership Behaviors (BAL) in building strategic differentiation for tourism service (SSD) through mediation role of Marketing Insight (MIT) in travel and tourism companies in the Middle Euphrates provinces. The study seeks to enable leaders to build a sustainable competitive advantage based on strategic differentiation in the tourism service industry. A total of 170 questionnaires were distributed to employees working in a group of travel and tourism companies, and 160 questionnaires were returned. After statistical analysis, 154 questionnaires were considered valid for analysis. Various statistical tools, using SPSS V.24 and SMART PLS v.4.0.9.4 software were used for statistical analysis. The results revealed strong support for the mediating role of Marketing Insight on the relationship between Adaptive Leadership Behaviors and strategic differentiation for tourism service. This emphasizes the need for additional attention in adopting marketing insight by travel and tourism companies as the bridge between companies and their customers, which helps the leaders of organizations to understand the full market landscape (markets, industry, customer). [ABSTRACT FROM AUTHOR]

The article offers information on how B2B sales companies navigate sustainability transitions through buyer-seller interactions. Topics discussed include the development of a matrix-based model for sales strategy selection; the role of regulatory and market pressures in driving sustainability; and also mentions about the importance of alignment between suppliers and customers in fostering joint value creation.

The development of logistics that increases every year makes the emergence of Freight Forwarder service companies. The number of competitors makes Freight Forwarder companies have to be smart in creating various ways to keep customers interested and loyal in this 4.0 industrial era. Competitive advantage, innovation actions, market orientation and measurement of the company's operational performance are solutions that can be used to anticipate the competition. One of them is the idea of developing Freight Forwarders to be more systematic by digitizing every aspect offered. The purpose of this study is to determine how much influence the variables Product Innovation (X1), Market Orientation (X2), Process Innovation (X3) have on Competitive Advantage (Z) in their impact on the Company's Operational Performance (Y) using the Structural Equation Method (SEM). The results of the study shows that there are positive and significant results between product innovation and market orientation on competitive advantage; process innovation, market orientation, and competitive advantage on company's operational performance; competitive advantage mediates the relationship between product innovation on the company's operational performance; competitive advantage mediates the relationship between market orientation on the company's operational performance and as well as the 3 rejected hypotheses, namely Process Innovation has a positive but not significant effect on Competitive Advantage, Product Innovation has a negative effect on the Company's Operational Performance and Competitive Advantage does not mediate the relationship between Process innovation and Company's Operational Performance. [ABSTRACT FROM AUTHOR]

Over the years, the use of relationship marketing has been linked to customer loyalty so that companies can reach their customers in an innovative and effective way; knowing first the market, their customers and the products or services they offer. Likewise, achieving a great customer-company bond, for this reason the main objective of the research is to determine if there is a significant relationship between relationship marketing with the process of customer loyalty in custom arrangements companies, the study has a quantitative design, cross-sectional and correlational type, a survey was developed to 380 people with probabilistic sampling, the population was defined for men and women in Lima, the capital of Peru, The dimensions recognized were customer retention, communication, endomarketing, customer experience, information and internal marketing. The results showed that the location of these companies is of utmost importance for customers, and that customers in this area are very demanding in their requirements; on the other hand, a large percentage agreed with the services offered in these businesses since a good relationship is established between customers and employees. Finally, customers indicated that there is post-purchase follow-up and that the company has well-trained workers. In conclusion, it was obtained that most of the customers like to buy in this type of personalized arrangements stores and that they like to receive advice, the statistical inference tests also conclude that there is a significant relationship between relationship marketing and customer loyalty, thus verifying the hypothesis raised in the research. [ABSTRACT FROM AUTHOR]

The fashion industry is in a moment of change and innovation due to the growth of e-commerce and many companies have to adapt their physical stores to online stores. This is a great opportunity for the growth of female entrepreneurship as it highlights their ability in the sector. The present research work was carried out with the objective of determining the influence of experiential marketing in the online purchase decision in the field of fashion in people between 18 and 35 years of age in Metropolitan Lima. Throughout the study, information about experiential marketing is known, as well as the current situation of e-commerce in Peru and relevant information about the fashion industry in the country. This study was conducted with a quantitative approach and a non-experimental design of correlational scope. The study instrument was applied to a sample of people who met the established criteria. A probabilistic sampling was applied, the sample size was 384 people between the ages of 18 and 35 years, residents of Metropolitan Lima (capital of Peru), men and women, who are online buyers of fashion items; the collection of information was done through the Google Forms platform. The descriptive statistical analysis of the data was performed in the SPSS statistical program, in terms of inferential statistics, Spearman's Rho was applied to determine the relationship between both variables. The results show that the factors most valued by the respondents in relation to the experiential marketing variable are: tangibility, purchase experience and exclusivity of the product; and in terms of the purchase decision, the following stand out: available information, ease of use, trust and ease of exchange or returns. Finally, we conclude on the relationship between both variables knowing that experiential marketing is positively related to the online purchase decision. Thus, this research can contribute to those companies that do not apply experiential marketing by explaining the importance of creating strategies to influence the purchase decision in online sales channels. [ABSTRACT FROM AUTHOR]

This paper investigates the use of social networks in building relationship marketing in sports. For the purpose of the research, a survey questionnaire was used as an instrument on a nonprobability convenience sample of 200 respondents. The conducted research showed that Facebook, Instagram and YouTube are the most used social networks for following professional sports, and that the respondents' relationship with professional sports organizations became better after the respondents followed a professional sports organization on social networks. The main advantages for building long-term relationships gained by respondents are greater awareness, improved experience, passion and commitment. Furthermore, it turned out that most of the respondents are passive observers, and that professional sports organizations need to make more efforts to start a dialogue with the respondents. In addition to dialogue, it turned out that there are many opportunities for professional sports organizations that could encourage the development of quality relationships with followers on social networks. For example, promoting content during matches in real time to encourage interaction with respondents, sending more frequent notifications related to the publication of new content, giving additional benefits in the form of gifts and discounts during special occasions and after starting a relationship with followers. In conclusion, the results show that to succeed in building a long-term relationship with the target audience, it is not enough to just be present on social networks. In addition to presence, it is necessary to invest effort, time, human capital and financial resources in the management of social networks in order to develop a long-term relationship with the target audience. [ABSTRACT FROM AUTHOR]

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article discusses research by Asli Gul Kurt, Sylvain Sénécal, Yany Grégoire, Jared Boasen, Ruxandra Monica Luca, Muhammad Aljukhadar, Marc Fredette, and Constantinos Coursaris, reported in the (date) issue. The research investigates the perception and expectation of customers regarding the roles of human and AI service agents in different industries, with a focus on the impact of communal and exchange relationship norms on customer intentions to use service providers.

Virtual-reality (VR) technology seems to be an efficient tool for consumer-brand relationship management since it could affect individuals’ psychological distance by enhancing their presence experiences. However, the effects of VR on individuals’ psychological distance are inconsistent. Based on the customer experience framework and construal level theory, these inconsistent effects could be attributed to the two aspects, namely, internal components of presence experience (i.e., immersive presence and realistic presence) and different impacts of vividness modes (i.e., modeling mode and panoramic mode). To address the above research gap, this study plans to investigate the relationships among consumers’ self-brand distance, presence experiences, vividness modes, and interactivity. An experiment will be conducted to collect empirical data in the VR-simulated shopping environment. The analysis of covariance could be used to examine the hypotheses. This research could offer implications to the literature and practice related to VR shopping and consumer-brand relationship management. [ABSTRACT FROM AUTHOR]

One of the effective promotional strategies used to attract consumer interest is word-of-mouth. A large number of tertiary institutions in Indonesia causes the competition to get student candidates to be tighter so that promotions carried out by universities must be effective in attracting prospective students. Therefore, this study aims to explain how the influence of service quality variables, customer satisfaction variables, and experiential marketing variables that have been carried out by the Universitas Teknologi Sumbawa (UTS) on the word-of-mouth of its students and find out whether there are differences in the factors of student word-of-mouth based on gender identity. The data used in this study are primary data obtained through distributing questionnaires to UTS students who are still active in college. The analysis method used in this research is structural equation modeling (SEM) analysis. The results showed that service quality and customer satisfaction had no significant effect on the word-of-mouth of students and female students. Meanwhile, experiential marketing has no significant effect on the word-of-mouth of male students but has a significant effect on the word-of- mouth of female students. In addition, the level of confidence (R2) obtained from the equation model relationship for the male student group is 66%. This means that word-of-mouth decisions made by UTS male students are influenced by service quality, customer satisfaction, and experiential marketing by 66%. The rest is influenced by other variables not used in this study. While the level of confidence (R2) obtained from the relationship model equation for the group of female students is 51%. Therefore, there are differences in word-of-mouth factors among male and female students. [ABSTRACT FROM AUTHOR]

Copyright of International Conference on Applied Business & Management is the property of ISAG: European Business School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article discusses a study conducted by Miles Condon, Debra Laverie, Chu-Yen Pai, and Adam Cann, published in the journal "AMA Summer Academic Conference." The study investigates the establishment of integrated brand communities (IBCs) through paid memberships, exploring factors influenced by joining such communities and highlighting the potential benefits of membership clubs beyond retention and revenue.

Copyright of International Conference on Applied Business & Management is the property of ISAG: European Business School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Nowadays, the classical marketing management approaches established in 1960s and 1970s of the 20th century, have notably changed. New reality imposes new conditions for interaction, the society keeps developing and people keep accumulating knowledge and experience, the availability of information and the speed it is obtained rockets into the sky. Relationship marketing helps to establish a longterm relationship with the customers. The main aim of relationship marketing is to create a strong bond between the customer and the brand or product, which can help in achieving expected success in business. The aims of the research include analyzing the implementation of relationship marketing in the context of retail sales, identifying the shortcomings and provide recommendations for the improvement of relationship marketing in the context of customer satisfaction basing on theoretical grounds and case study in the field. The tasks of the research are the following: 1) describe the relationship marketing and its differences from the traditional marketing; 2) carry out the survey to find out particular questions regarding the relationship marketing among Rimi customers; 3) come to conclusions and offer recommendations for the improvement of the relationship marketing. Methodologically, the research is based on analysis of the relevant literature and the questionnaire as the quantitative research method. The study concludes that the constant complexity of marketing activities leads to the need to find new, more efficient tools. One of such tools is relationship marketing aimed to achieve long-term privileged relationship among all stakeholders interested in the company and to increase the competitiveness of the business in the market. Thus, the success in achieving certain level of loyalty of the parties leads to the stable income in long term. [ABSTRACT FROM AUTHOR]

Enterprise marketing management is continuously facing the challenges of finding answers to increasingly intense competition and changes in customer behavior. Customer relationship marketing, as a marketing concept, is becoming increasingly important, especially in the service sector, because its successful application allows to build long-term relationships with customers, which creates the preconditions for gaining an advantage over the competition. The subject of the research is the customer relationship marketing and its impact on the loyalty of users of passenger transport services in the Zenica-Doboj Canton. The main aim of the research is to examine the effectiveness of marketing relationships with customers on their loyalty in case of transport services in the Zenica-Doboj Canton. The research was conducted from April 8 to April 14 2022. on the users of passenger transport services of randomly selected companies operating in the area of Zenica-Doboj Canton. Using multiple regression analysis it was found that by investing in two dimensions of marketing relationships with customers, namely building trust and better conflict management, companies engaged in passenger transport services in Zenica-Doboj Canton can build positive long-term business with their customers based on loyalty in all its manifestations: cognitive, affective, conative and behavioral dimensions. Limitation of interpretation of the obtained research results in the sample size (n = 40) and spatial limitation in the area of Zenica-Doboj Canton. [ABSTRACT FROM AUTHOR]

This study aims to determine the effect of experiential marketing on customer satisfaction for Wings Air users in the city of Namlea. This research is quantitative. The research location in this paper is located in Namlea, the object in this study is the one using the Wings Airplane. Meanwhile, the author uses the research time to obtain the data needed is 2 (two) months. The data sources in this study consist of primary data sources and secondary data sources. Data collection techniques in this study consisted of interviews and questionnaires. The data analysis technique in this study uses simple regression analysis. The results showed that experimental marketing was proven to have a positive and significant effect on customer satisfaction of Wings Air in Namlea City. The findings of this study prove that experimental marketing is increasing or getting better, so the customer satisfaction level of Wings Air airline users in the city of Namlea will also increase. Thus, it can be justified that the increase in external marketing will increase customer satisfaction for users of Wings Air in the city of Namlea. [ABSTRACT FROM AUTHOR]

The present paper reviews good practices in modern management and marketing for sports clubs, especially in the Martial Arts. Objectives: to study how modern management and especially marketing should impact the development of martial arts clubs in Romania, by comparison to good practices identified in the USA. Prior Work: most available data is from USA, and relevant literature has been thoroughly reviewed, with an emphasis on modern marketing practices; Approach: for the purpose of clearly identifying marketing and management influence, a survey has been submitted to all known martial arts clubs registered in Romania; Results: survey results highlight the importance of modern marketing in attracting new practitioners, while modern management should make the sports activity lucrative and profitable; Implications: present findings and their interpretation are meant to provide academics and researchers with a foundation for further studies, as well as to send a signal to the policy-makers in charge; Value: according to our knowledge, this is the first study on this subject in Romania, and its' importance is relevant as a significant part of the health system and policies. [ABSTRACT FROM AUTHOR]

The role of social media influencers is growing in the communication mix. Their unique relationship with target groups attracts advertisers. However, this raises many questions that are not so prominent in traditional advertising forms on social networks: How to manage influencers activity? What ethical issues are associated with this type of promotion? The present work suggests moving towards trusted and sustainable influencer marketing. Considerable increases in influencers' numbers require standardized rules for their selection and a possible subsequent commercial relationship. It is also necessary to standardize the approach to parasocial influences of the influencer with its community. The third area is the ethical use of influencers in commercial communication. This cannot be achieved without creating long-term standardized relationships with influencers. This paper proposes to follow some traditional tools as an auxiliary parameter to measure influencers sustainability. [ABSTRACT FROM AUTHOR]

In recent years, the presence of digital and the use of online interaction platforms and tools has become widespread, inducing a transformation in the way in which social relationships are developed and maintained. The aim of this article is to carry out a review of the state of the art regarding the effects of social media on structural social capital, that is, on the individual's network of relationships, which is useful for the purpose of generating resources, instrumental and expressive. For this, and after a conceptual incursion into the motives of social capital and social media, the effects that the literature collects for bonding social capital (network of strong ties) and bridging social capital (network of weak ties) are analyzed, considering the influence it radiates on subjective well-being. With certain nuances, sometimes relevant, it is possible to point out a general positive influence of the social media in both spheres. [ABSTRACT FROM AUTHOR]

The preliminary study aims to capture meaningful sensory impressions of the urban tourist environment. Exploring the five human senses and their role in the creation of experience, knowledge, and perspective has been a trending subject of discussion in different research disciplines. Studies in marketing management recognize the importance of multisensory stimuli in the formation of positive customer experience i.e., sensory marketing. In tourism studies, the assumption is that destinations, as well as products, can be branded. The destination sensory branding can stimulate positive tourist experience, memory, and contribute to local sustainable development. However, there is a lack of empirical research on multisensory experience in the context of urban tourism. A self-administered survey in three languages was collected from 305 national and international tourists who have visited Porto. A content analysis produces different sensory impressions for each sense i.e., sight, sound, smell, taste, and touch. The findings suggest that urban areas are rich in multisensory cues that could encourage sense and memory of a destination. [ABSTRACT FROM AUTHOR]

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article was developed thinking about to mounting an preliminary database, development, and transposition of researched data in relation to the economic agents that commercialize organic vegetables in the metropolitan region of Porto Alegre (RS) through digital media, such as websites, marketplaces, social networks and instant messaging applications. For the purposes of building an initial database, the formation and functioning process of this market will be analyzed, in contrast to the latest movements and expressions that give rises to a new way of looking at food and lifestyle. Understanding thus, that the performance of these agents is mixed in the diegesis of the organic commercialization markets in a unique way of expression situated in its time yourself, considering the social crisis of the present that presents itself in the 21st century. Because it is through all those new technologies, access, and globalization, it is necessary to reinvent and readjust to the new social and economic conjunctures that present themselves. Therefore, to elucidate these analyzes of this type of ecommerce and its relationship in the marketing of organic products, we resorted to an analysis thinking in a perspective of the distribution chains as a methodological guide to evaluate the way in which this trade operates. So, we concluded some relevant aspects to maintain and good work of this kind of business as: Local and fresh products, seasonality, products direct from the producer, fair trade and price, presence of cooperatives and associations and selling health and organic food. [ABSTRACT FROM AUTHOR]

Halal products concerned and attracts variety of consumers all around the world. SMEs is an acronym for Small and Medium-sized Enterprises that contribute to development of the country's economy. This research related to halal product and issues among SME performance toward marketing of halal product in Malaysia. There were 40 respondents from SMEs in Malaysia that conducted in this survey. Data was collected through the online survey, which is KAP Survey, questions pertaining to relationship between perception of SMEs and income level toward halal product in Malaysia. Analysis of the result was done by using SPSS. The result showed that majority of SMEs agreed on Halal product to improve their business. Moreover, the knowledge of SMEs toward marketing of halal products showed 100% of SME know about the Halal product that used quality, clean and healthy ingredient to consumer buy the products. Then, to study the most influence factors towards marketing of the halal product among SMEs there was not statistically relationship between perceptions in Halal product because respondent SMEs has many various races and religion. All the factors have strong relationship toward marketing Halal products. These results suggest that SMEs should ensure to hire workers from totally self-employed to awareness on their Halal certification products. [ABSTRACT FROM AUTHOR]

In recent years, sharing economy driven hospitality platforms are emerging and growing. Stickiness, long-term relationships between users and the platforms, is critical to the success of these platforms. Existing research has cared little about the topic. We contribute to the literature by combining justice theory and commitment-trust theory to investigate the entire transaction process from a relational perspective. Specifically, a conceptual research model is proposed to initially show the relationship between justice, trust, relationship commitment and stickiness intention. Finally, our planned research method and expected contributions are discussed. [ABSTRACT FROM AUTHOR]

In this paper, two important points will be investigated, if the variables have the chaotic behavior by LLE and Henon map and if they have chaotic causality by Hristu-Varsakelis and Kyrtsou causality test. It was determined the chaotic behavior of the Turkish stock market and CDS. We found the evidence of bi-directional causality between CDS and Bist-100. [ABSTRACT FROM AUTHOR]

Changes in technology affect all aspects of contemporary business, but the marketing and sales processes might be the most affected. Namely, social media, as a technology outcome, show potential to revolutionize or at least substantially affect the communication process and the way of building and developing relationships among buyers and sellers. The number of social media users has grown over time until reaching today's high numbers. Moreover, internet users spend a great amount of their online time on social media. Furthermore, the spread of smartphones allows all day long online activities and the role of millennials, who are highly comfortable with the use of technology, as consumers and employees is growing in importance day by day. The current study seeks to analyze the use of social media and tools among businesses of all sizes and among enterprises in the B2B market. The study aims at establishing whether companies use social media in their businesses, determining which social media and tools are predominantly used by companies in Croatia, and establishing if they are active on these media. Further objectives of this study are to define the type of activities conducted and their scope. This exploratory study may provide the basis for further research on the use of social media for marketing and sales purposes. This paper will be added to the body of knowledge with insights into these relatively new marketing and sales tools. Furthermore, the study will contribute to practitioners by highlighting contemporary trends and tools they should adopt and use to adjust their approach to contemporary users and marketing. [ABSTRACT FROM AUTHOR]

This study examines the result of the application of five virtual experiential marketing (VEM) elements on an online selling platform that sells fashion apparel product with digitalization of product. The application of VEM elements was done with the digitalization of fashion apparel product, whereas any customer can store their body size measurement and perceive a digital mockup apparel on an avatar with their body measurement. A survey was conducted of potential customers to evaluate the customer journey on the online platform that applied VEM elements to obtain the results of the high or low level of customer satisfaction and customer experience with the VEM elements application. The results suggest some enhancements that could be applied to gain more satisfaction and unforgettable shopping experience. [ABSTRACT FROM AUTHOR]

The aim of this paper is to investigate and discuss the applications of marketing in the nonprofit sector, among international nonprofit organizations. The paper will focus on the role of Facebook in nonprofit marketing, this study aims to investigate the connection between Facebook engagement and real world behavior - in this case, donation and volunteer activity. The goals of this investigation were accomplished through a mixture of qualitative and quantitative research backed by a thorough literature review. The content of three nonprofit organizations' Facebook pages was analyzed, and a survey was administered to the followers of these organizations. Findings revealed that a follower's perceptions of the content shared by the nonprofit organization, as well as his/her relationship with that nonprofit organization, positively influences that follower's engagement on Facebook in the form of likes, comments and shares. It was also revealed that engagement via Facebook is related to a follower's realworld donation and volunteer behavior. To achieve success via Facebook and garner donors and volunteers, international nonprofit organizations must therefore focus on sharing interesting and engaging content as well as building relationships with their followers through Relationship Marketing techniques and online interactivity. [ABSTRACT FROM AUTHOR]

Previous research suggests the mark of a criminal record has short and long-term adverse consequences on employment. However, despite the growing number of incarcerated women, existing research largely documents the labor market experiences of system-involved men. Drawing on 30 in-depth interviews with formerly incarcerated mothers, I examine the techniques these mothers utilize in order to gain employment. Findings reveal mothers demonstrate a clear understanding of possible barriers and strategically engage with potential employers in order to accomplish desired goals. Specifically, mothers employ four strategies: 1) identifying jobs with low barriers to entry, 2) non-disclosure of criminal records, 3) preemptive perception management, and 4) selective disclosure of criminal records and qualifications. This study suggests more emphasis should be placed on how formerly incarcerated women navigate various barriers, in order to enter and remain in the labor market. [ABSTRACT FROM AUTHOR]

Recent research on Asian American educational attainment suggests that a combination of immigrant hyper-selectivity and ethnic capital enables second-generation Asian Americans to succeed according to a narrowly-defined success frame. Indeed, many Asian Americans prize education as a pathway to labor market success. However, it is unclear whether ethnoracialized advantages within the educational system translate into advantages in the workplace. This study therefore examines the transition process for second-generation Asian Americans as they move from educational spheres to the labor market. I draw from 30 semi-structured qualitative interviews with 1.5- and second-generation Asian Americans in the New York City area, all of whom had entered the full-time workforce within the previous ten years. I find that these recent labor market entrants faced countervailing forces: family and community networks no longer provided the same ethnoracialized resources and network ties that might enable educational success, but respondents benefited from access to institutional resources and ties. Once in the workplace, respondents faced microaggressions and stereotyping, though they also benefited from positive stereotyping and their second-generation status. Overall, these findings reveal that the presumed link between educational and occupational success is complicated by ethnoracialized considerations. [ABSTRACT FROM AUTHOR]

Being at a time when everything changes with the help of a single click, when marketing strategies are chosen almost personally for each individual client, companies begin to wonder and try to find out how they can create and build communication with their customers. And not just a communication, but a long-term and high-value relationship and interaction. It should be noted that nowadays the scheme such as B2B (business-to-business) or B2C (business-to-the consumer) does not always work in a such way as expected, and as every day an increasing emphasis is placed on individuality, then B2P (business-to-person) marketing occupies a certain niche. The underlying problem is that this kind of marketing (business-to-person) will show results in the long run and it interacts very closely with relationship marketing. Especially in the online dimension. The purpose of the paper is to show the relationship between B2P marketing and relationship marketing, and to make marketing communication with the consumer more efficient on the Internet. Used methods - theoretical analysis of scientific literature, conducting and analysis of authors made consumer surveys and statistical analysis of existing data from Gemius survey. The questionnaire is created and distributed by the author using the Internet facilities - social networks. The questionnaire will receive 214 responses, which are valid for analysis. The results pointed out strong influence of B2P communication to relationship marketing, this is explained by the importance to create long-term relationship, which are based on trust. The research results will help to provide an understanding on how the consumer reacts to different types of communication directly to the internet in order to be able to improve and adapt them to consumers' needs and expectations. The results have both theoretical and practical significance. [ABSTRACT FROM AUTHOR]

The issues of the development of thematic villages are mostly investigated in Poland, Austria, Lithuania. Village development theming is usually defined as a strategy or model. It acts as a vehicle for village renewal, enabling even small villages to develop successfully in the age of globalization. An experiential marketing strategy guides village development towards sustainability and helps to ensure integration between village environmental, economic and social development dimensions. Thematic villages play a heuristic role, they "push" locals and customers out of established spaces, village storytelling schemes, and encourage the search for alternative life, behavior and business models. This research aim was achieved: to determine the characteristics of the village theming development: thematic space, integrated (complex) consumption, co-creation, recreation, interests (needs), experience. Thematic analysis, collation and other methods of scientific literature were applied. Representatives of the various stakeholders must be involved in the village development theming characteristics package planning, management and control processes. There is a two-way communication between the development of various thematic objects in economic, social and environmental terms and the creation of a thematic space which must serve not only the interests of the visitors but also the inhabitants. [ABSTRACT FROM AUTHOR]

The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimension. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are located and what further steps should be taken to achieve the desired result. [ABSTRACT FROM AUTHOR]

This study focuses on demographic distribution of white-goods customer in Pune city and PCMC area. Relationship Marketing (RM) is the most admired and thought provoking notion in the recent Marketing Literature. Relationship building has been proved to be most essential yet challenging phenomenon. Hence the inscrutable ways of the behavior of customers are to the indicator of their psyche. Also inter-dimensional comparison is studied for knowing customer preferences. Keywords: Demographic distribution, White Goods customer, Relationship Marketing, inter-dimensional comparison Purpose - The purpose of this research is to study the demographic distribution of customer in the context of white-goods sector from RM perspective. This study is carried out in Pune city and PCMC Area. Yet this is not a comparative study. The research also makes suggestions based on inter dimensional comparison so as to understand customer preferences well. Design/methodology/approach -This research uses mixed method approach to research. Meta-analysis of literature was the basis for developing the metric. The primary data was obtained from a sample size of 825 based on standard sample size equation. Sampling technique used is convenient sampling as it is selected on the ease of access. [ABSTRACT FROM AUTHOR]

Customer experience is increasingly perceived as the important marketing concept leading to differentiation and as an effective solution for building competitive advantage on the open global market. The core ability of companies adopting the customer experience management approach is to be able to understand customers' perceptions of their business that is often significantly different from the conventional company's view. Nowadays, the most used way to capture and further analyze this customer view is to create customer journey map. At the same time technological evolution is significantly changing the nature of transportation. People are moving from traditional taxi rides to ride-sharing, from hailing to e-hailing, from purchasing to renting cars and soon from human-driven to autonomous cars. These phenomena are critical as they have potential to have an enormous impact on the automotive industry and cities themselves as they are designed around transportation system. The aim of this paper is to examine and summarize the theoretical aspects of customer experience journey analysis, to create and analyze customer experience journeys of several city transportation service options to reveal experiential trends, critical parts and factors influencing customers' perceptions of the service and to formulate experience design recommendations and research questions leading to new avenues for further research. Paper is based on primary data collected from series of case studies, online questionnaire and secondary data retrieved from research papers, books and online customer reviews. [ABSTRACT FROM AUTHOR]

Every day we are facing technology development that makes a need to integrate and develop already known approaches. With the usage increase of the Internet in everyday life, it has become important for enterprises to adapt to that market - a virtual and interactive. One of the problems faced by many companies is a complete transfer of its activities in the Internet environment, without considering its characteristics and specifics. Enterprises are interested into long-term relationships with their customers and trying to increase their loyalty level. The main idea the author comes up with is to see differences between online and offline loyalty. To do this, turn your attention to the phenomenon such as the relationship marketing, which can form and affect loyalty. The main purpose of the paper is to identify the main problems that is connected to the customer loyalty in the Internet environment. The main objectives of the paper to identify the main differences of the concept of loyalty in the offline and online environments, to carry out a comparative analysis of them and to find out the main problems of the customer loyalty in the Internet. As a result of this study there will be a list of the main problems of customer loyalty in the Internet, knowing that the company will be able to prevent and correct them, that can be use in their working practice. The results can be used theoretically as well as practically. [ABSTRACT FROM AUTHOR]

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The article presents individual results of CRM research in small and medium sized Czech enterprises. This article aims to present respondent's answers related to the selection of communication tool (online or offiline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offiline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool. [ABSTRACT FROM AUTHOR]

One of guerrilla marketing benefits, among others, is an active involvement of the advertising recipient. At the same time, the recipient participates on the dissemination and transfer of real-world experiences into the online sphere, helping to reach desired viral effect within marketing purposes. Additionally, the current interconnection with gaming sphere promoted both guerrilla marketing actions and digital games' advertising to a new level. Similar utilization of entertainment media, including digital games, to engage audience within advertising efforts is called advertainment. In this paper, we investigate the relation between guerrilla marketing and digital games within an intersection of real-world, thus offiline, and online reality taking into account the aspects of games and participation of audience. [ABSTRACT FROM AUTHOR]

Relationship marketing could be considered as a new approach for the customer relationship and loyalty level. The main idea of that approach is long-term relationship and influence on each other. All market participants develop their selves, products and communicational skills to satisfy customer needs and build strength relationship with them. Today it is impossible to avoid internet dimension in our everyday lives. Communication has a new place to develop a new level connections and satisfaction that as a result will improve customer loyalty level. Vendors are facing problem to integrate already known relationship marketing in the internet dimension considering internet environment specialities, evolution and development. As well as all other countries, the Baltic States also develop their market and adapt it to the internet dimension. It is important for to find out the main differences between traditional approaches to the relationship marketing and interactive approaches. The Baltic States has high level internet access and high customer awareness of internet possibilities. The main problem is to connect high technical level and low loyalty level of customers. The aim of the paper is to find out the main approaches to the relationship marketing in the internet dimension. Research methods are the study and analysis of scientific literature on the topic, statistical data analysis and evaluation. The main result of the paper is relationship marketing approaches introduction in the internet dimension. Results can be used both theoretically and practically to improve communication with customers in the online dimension and build longterm relationship. [ABSTRACT FROM AUTHOR]

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The paper aims to choose the marketing metrics to measure the performance of the corporate client relationship management and to estimate the relationship marketing efficiency in the industrial market. The choice of client metrics was made according to the corporate targets for the development of industrial organization, availability of statistical data and the company's needs for information in order to manage relationship with the customers. It was tested and approved in the real case of industrial enterprises. The authors opted for an exploratory study to define the most used marketing metrics, including 48 depth interviews with employees representing industrial companies of middle size business from different fields and areas in Sverdlovsk region (Russia). The marketing survey of the corporate clients was implemented with the use of questionnaire among 150 chief executives, sales managers and owners of industrial companies to measure the performance of relationship marketing and customer loyalty in B2B market. It was concluded that industrial organizations usually estimate only the number of customers and its share in the total sales. Such metrics as the customer lifetime value and the level of its involvement are not used by majority of industrial enterprises. The authors suggested the methodology for client metric estimation, such as Net Promoter Score, Customer Retention Rate, New Clients Share, Customer Lifetime Value, Duration of Interaction with the Client. The metrics were calculated for the company, producing polyvinylchloride products for construction. The client metrics analysis was useful for decision making concerning the development of the corporate customer relationship. The choice of marketing metrics made it possible to estimate the relationship marketing performance and to create the marketing strategies oriented on the customer loyalty. [ABSTRACT FROM AUTHOR]