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Every day the industrial sector is constantly advancing in the development of micro, small and medium-sized enterprises (MSMEs), which is reflected in the high participation that these companies have in the economy, since globally they represent 90 % of companies also generate between 60% and 70% of jobs and are responsible for approximately 50% of global GDP. It is for this reason that it is important to keep track of either the application of tools that help improve or their performance to meet the desired objectives. It should be noted that these institutions have a direct relationship with empirical knowledge, which is why they ignore the methods and methodologies for the development of different activities. This is why many entrepreneurs, when they are in their beginnings or in search of new horizons to revolutionize the market or the sector, do not take into account certain models or management systems and that is where they "venture into a sector without knowing what the market needs are; They do not investigate the strengths and weaknesses of their competitors, thus ignoring process problems just because the business is running; they do not use resources efficiently; They do not minimize activities that do not add value, among others. " Therefore, organizations must focus on the development of new techniques that help them optimize their processes, maintaining product quality and thus achieve lower costs through innovative high-impact methodologies such as Lean Manufacturing and six sigma. [ABSTRACT FROM AUTHOR]

Every enterprise certainly needs a brand identity to become more familiar and make it easier for potential customers to identify a product, and the MSMEs Shoes SR Collection is no exception. The weaknesses of SR Collection that were found are: they did not have strong brand recognition, the shoebox design was too plain, and the promotion strategy was applied only from person to person, which is not very effective for gaining customers. Customers also identify the SR Collection shoe name with various names. Referring to this phenomenon, it can be concluded that the familiarity of SR Collection shoes is still low. Therefore, it is necessary to design a Brand Identity that can be confirmed by the SR Collection image. The promotion strategy in generating brand placement is applied to highlight and define the SR Collection brand among other competitors. The research method applied in this study is descriptive qualitative. Data were collected through interviews and observations and presented using visual design through concept maps and design boards (mood-boards). The design results that are conceptualized can highlight a new brand identity with the logo and image of SR Collection in the eyes of customers supported by designs such as logos, slogans, business cards, paper bags, packaging boxes, as well as promotional media that can be distinctive and highlight the image SR Collection Shoes. [ABSTRACT FROM AUTHOR]

This study aims to offer a model that shows the influence of direct and indirect relationships of sustainable growth and factors that influence it such as Service Quality, Product Innovation, External Factors and Competitive Advantage as mediation. This research model was analyzed by Structural equation modeling by Partial Least Square. The data was collected by distributing surveys to 230 MSME business actors in Tangerang and Banten. The data collection technique uses simple random sampling. Of the ten hypotheses proposed, it is proven that there are five hypotheses proven to have a significant relationship directly between variables, and one hypothesis does not have a significant relationship. Two variables prove an indirect relationship between service quality variables, and external factors for sustainable growth with competitive advantage as mediation. One variable was not shown to have a direct relationship with competitive advantage as mediation. The research model tested only shows the influence of variables that support sustainable growth, with three variables consisting of service quality, Product Innovation, and external factors, with competitive advantage variables as mediating variables. Further research is expected to develop this model with other variables such as Digital Marketing and Organizational performance in MSMEs in Tangerang and Banten regions. This research proves that SMEs can use the results of this research to identify opportunities and threats that may arise from external factors such as regulatory changes, shifts in market trends, and technological developments. This includes developing appropriate adaptation strategies, developing partnerships or networks with external stakeholders, and monitoring environmental changes that may affect SME operations and sustainability. This research model offers external variable factors as one of the factors that are rarely discussed in sustainable growth in the field of MSMEs, especially with competitive advantage being a mediating variable. [ABSTRACT FROM AUTHOR]

The main objective of the research is to determine the impact of organizational behavior among small and mediumsized companies in the scientific literature between 2012 and 2022. The Prisma 2020 methodology (Preferred Reporting Items for Systematic Reviews and Meta - Analyses) was used for the processing of data obtained in the collection of articles supported by databases such as: Redalyc, Scopus, Dialnet and Scielo from which a total of 18 articles related to the study variable were obtained, 90% of them coming from Latin America, occupying the first place Colombia followed by Ecuador, all in Spanish language; on the other hand, the sectors and items that were used for the studies were 30% private and industrial educational sector. For the analysis of relevant information and keywords on the variable, ATLAS ti.22 was used, which allows identifying the concepts and topics with greater mention and relevance, among them: the authors indicate that the study of organizational behavior allows predicting the behavior of people within companies; it also helps to find the best work structure, identifies people's skills and improves the flow of horizontal and vertical communication; at the same time, it is the most complex to develop because each person is considered a genuine and unique link, which have different criteria, thoughts and points of view. In conclusion, it is argued that in order to maintain a good working environment within the company where effective labor relations based on ethical and moral values are fostered or executed, the full understanding and management of behaviors and attitudes among the members of the organization must be prioritized; only in this way will there be a satisfactory impact on the performance of the collaborators. This research will allow future researchers to link organizational culture with the performance and loyalty of their collaborators, prioritizing policies and norms that sustain harmony and efficiency in a company. [ABSTRACT FROM AUTHOR]

Digitalization is vital in today's industries, yet it brings the risk of unemployment due to decreased jobs. Indonesia counters this via the Indonesia 4.0 roadmap, boosting micro-enterprises, and encouraging tech-related investments. MSMEs are still faced a problem about financing which results in them not being able to develop innovations to increase production due to the very limited use of technology. On the other hand, financial technology (fintech) was growing rapidly in the 2017-2021 period. However, 74% of MSMEs did not yet have access to finance, indicating a discrepancy between the use of fintech in Indonesia and the understanding of society, especially MSMEs, regarding financial inclusion. In fact, financial inclusion has a direct and significant positive effect on business sustainability practices on MSME performance. Business continuity practices are carried out by identifying and supporting the factors that motivate MSMEs in economic growth. This study aims to evaluate the effect of financial technology innovation through business continuity practices on the performance of MSMEs in Karawang Regency using the nonprobability sampling method with convenience sampling technique on 100 MSME respondents using the SEM-PLS method. The results showed that environment affects business continuity and perceived industry pressure but does not affect the use of fintech and perceived government; organization affects business sustainability but does not affect the use of fintech; technology affects perceived direct and perceived indirect but does not affect the use of fintech; and MSME performance is only influenced by the use of fintech and is not affected by business sustainability. [ABSTRACT FROM AUTHOR]

This study was conducted to determine the interest in using financial technology (fintech) peer to peer lending (p2p lending) in MSMEs. The model used is the Technology Acceptance Model (TAM) which is to see the successful application of information technology and the variables used are perceived ease of use, perceived usefulness, trust, and attitudes towards user interest in using financial technology (fintech) peer to peer lending (p2p lending). The data used in this study are primary data with the data collection method using a questionnaire. Then the data analysis method used is SEMPLS with the help of SmartPLS software. In this study, the number of samples or respondents who filled out and returned the questionnaire were 64 respondents. The results of this study indicate that perceived ease of use has a significant effect on perceived usefulness, perceived usefulness has a significant effect on trust, trust has a significant effect on attitude, and attitude has a significant effect on user interest. The finding in this study is that perceived ease of use does not have a significant effect on trust. Suggestions for further research are to add variables not examined in this study such as security, risk, etc. And the findings in this study can be reviewed so that it can be seen whether they get the same or different results from this study. [ABSTRACT FROM AUTHOR]

Since the pandemic hits, we need to adjust specific ways to prevent the spread of COVID-19, primarily due to the enforcement of Social Distancing. In Indonesia, how we purchase things has changed significantly, leading to the growth of Digital Wallet usage in the online and offline sectors. This phenomenon aligns with the government policy and the objective of pursuing a Cashless Society and bringing financial inclusion for MSMEs in Indonesia. To achieve that, the adoption of the technology must be accepted by the Shopper and the Merchant, especially in the more extensive sector such as retail and F&B. This study aims to find the significant variable that influences the adoption of Digital Wallets by merchants in the offline sector by developing a conceptual model based on the Technology Acceptance Model (TAM) and focusing on the outcome of Intention to Use of the technology. A survey of 149 respondents who own a brick and mortar businesses in the F&B sector is collected and analyzed using the PLS-SEM. Out of 13 hypotheses that have been developed, seven were accepted, and six were rejected. The results of the study can be used to help Digital Wallet companies understand the factor that might influence the adoption of the technology by the merchant in the F&B sector. [ABSTRACT FROM AUTHOR]

In recent years, the fashion industry has experienced high-intensity changes that require innovation activities to support operational performance. Although there have been many studies on operational performance, studies on operational performance involving small businesses, especially in the fashion industry in developing countries, are very limited. This study aims to examine the role of knowledge management and product innovation in improving the performance of MSMEs in the fashion industry. Through a hierarchical regression analysis involving 100 MSMEs in Yogyakarta, Indonesia, this study finds that knowledge management and product innovation positively affect MSMEs' performance. In addition, this study also finds the role of product innovation in mediating the effect of knowledge management on the performance of MSMEs. In general, this study has two contributions. First, in light of the scant literature relating product innovation to the connection between knowledge management and performance, theoretically, this study investigates how product innovation mediates the relationship between these two variables. Second, this study provides empirical evidence that can be used to develop policies, to encourage the increased operational performance of MSMEs in the fashion industry, through the implementation of knowledge management and product innovation. [ABSTRACT FROM AUTHOR]

Gamification has proven to support innovation at different stages such as idea generation and prototyping. However, it can also be applied to the whole innovation process. This study seeks to find out how to train entrepreneurs in innovation management using a gamification approach. In this study, several game mechanics are analyzed to identify how they assist entrepreneurs to understand innovation concepts and processes and adapt them. There have been few empirical studies that investigate, how to purposefully design gamification experiences and study their impact in business settings. Hence, this work aims to fill the gap by means of action research in which a gamification tool was developed and tested on Latin American entrepreneurs. The tool is a board game based on group decision-making. The results of the study suggest that the tool with the proposed game mechanics triggered positive engagement among participants to address the topic of innovation. [ABSTRACT FROM AUTHOR]

This study looks at the adaptation of digital platforms as part of the support for Mercy Corps Timor-Leste's Covid-19 Recovery for MSME Program' which targets MSMEs run by women to increase the ease of transactions, through collaboration with an e-wallet platform named MOSAN. This study aims to provide an overview of the technology used by empirically analyzing the factors that influence the user behavior of MSMEs as MOSAN users. This study uses a quantitative method with a simplified UTAUT2 model or theory according to the phenomenon under study. The result of this research empirically and descriptively shows the factors influencing MSME use behavior finally showing that price value and effort expectancy as independent variables which highly influenced the use behavior positively and significantly towards continuing use behavior of the MOSAN platform, including the moderate variable of income generated and digital business literacy. In contrast, other independent variables in this research model have not shown a significant effect on the user behavior variable to achieve continuing use behavior, but this research shows the improvement of digital business literacy in 150 MSMEs because of the intervention of the covid-19 recovery program for MSMEs that also influencing continuing use behavior of MSMEs. E-wallet is a new concept of digital platform in Timor-Leste that still needs system improvements and more development on all the factors that affect its use, such as good governance, infrastructure, capabilities of human resources including MSMEs themselves in adapting to the uncertain situation of the future business environment. [ABSTRACT FROM AUTHOR]

MSMEs have a very important role in the country's economy especially in Indonesia. The Covid-19 pandemic has had a negative impact on the economy in Indonesia. This also has an impact on MSMEs in Indonesia. The existence of a pandemic has made the development of MSMEs in Indonesia difficult. Apart from the pandemic, what makes it difficult for MSMEs in Indonesia to develop is the lack of utilization of current technology. This research aims to create graphical user interface of mobile application to help MSMEs in Indonesia, especially in the fashion industry. With this application, users can easily get information about fashion MSMEs originating from Indonesia. In addition, users and MSMEs can carry out buying and selling activities. This research use design thinking methods to describe design process of mobile apps. This research needs to be further development in order to implemented in MSME so that it can have a positive impact on MSME actors in the fashion sector. [ABSTRACT FROM AUTHOR]

The entrepreneurial ecosystem, a set of multidimensional factors that interact in an entrepreneurial environment, is one of the constellations that can strengthen entrepreneurial activity and support sustainable economic growth. Despite the importance of the entrepreneurial ecosystem, there is a void in research about how the entrepreneurial ecosystem can also help enterprises improve digitalization and innovation performance. These performances are essential in all fields of enterprises to sustain in this industrial 4.0 era, especially for MSMEs. Thus, this study aims to explain the mediating effect of digitalization and innovation on the relationship between the entrepreneurial ecosystem and sustainability among MSMEs in Indonesia. This study utilized four well-known entrepreneurial ecosystem frameworks to assess how entrepreneurial ecosystem elements are indispensable in enhancing MSMEs' digitalization and innovation which will end up amplifying sustainability. This research uses a structured survey questionnairebased data collection method with Indonesian MSME actors as respondents. This study contributes by providing a mediation analysis of digitalization and innovation in channeling the entrepreneurial ecosystem element to boost operational, economic, and marketing sustainability. Through this study, EE elements such as the government, higher education institutions, professional infrastructure, and entrepreneurs themselves are suggested to collaborate to improve Indonesian EE quality by adopting digitalization and nurturing innovation to reinforce sustainability growth in Indonesia. [ABSTRACT FROM AUTHOR]

In a rapidly changing world where technology is constantly evolving. The ultimate goal of any supply chain is to achieve end-to-end transparency by means of analysis of real time data. With the onset of the pandemic several supply chains have crippled. The inception of an intelligent supply chain can open doors to create a transformation in the existing supply chain management system into one that is independent and self-conditioning. Various tools such as Cloud Computing, Internet of Things, Big Data Analytics, sensors, etc. can be used for the digitalization of the supply chain. In the Indian Manufacturing industry, while multinational companies are aggressively working towards digitalizing their supply chains, the MSME sector is reluctant to undergo this transformation. The possible reasons for this might be the lack of information and research available which truly understands the benefits reaped by companies which have digitalized their supply chains in this sector. The focus of this research is to conduct an exploratory study on the impact of digitalization on the manufacturing industry. The study is based on data collected from a survey, which upon analysis using confirmatory factor analysis and structural equation modeling reveals that digitalization has a positive and direct influence on visibility and performance. Inculcation of digitalization improved transparency between the supplier, retailer and distributor. It also highly positively impacts the planning operations for MSME companies in the Indian manufacturing sector. Some of the most beneficial aspects were the performance of the order fulfillment rate followed up by the economic performance. [ABSTRACT FROM AUTHOR]

In the process of helping MSMEs have good business development through innovation, in e-business, it is necessary to have an understanding from the MSMEs' facilitators at Business Incubator. Innovation through product development has aspects that need to be considered. The purpose of this research is to focus on the priority aspects that MSMEs focus on in product development for their online business development. This research was conducted on 97 MSMEs through a qualitative approach. The data from the online survey is then processed using 2 stages of coding to get a theme, then followed by cross-case analysis. The results showed that there were 4 important aspects in the F&B category, namely price, product quality, product photo and marketing. Meanwhile, in the Non-F&B category, the important aspects are product quality, marketing, price, and product durability. This research is useful for MSMEs assistants from the government, private institutions or campuses. These aspects of the study can make it easier to focus on what MSMEs will do in order to develop innovation at the product development stage. So, product development in online business can be maximized. [ABSTRACT FROM AUTHOR]

Technology helps MSMEs to increase sales and expand their sales channels. Currently there is a special m-commerce option for online food delivery. In Indonesia, there are already several brands of m-commerce platform providers used by MSMEs. This study aims to look at the choice of MSMEs in using online food delivery and what factors are the reasons. This study uses a qualitative approach, involving 72 F&B businesses using online food delivery in Bandung, Indonesia. Data was collected through an online survey. Data analysis used two coding steps and used cross-case analysis to obtain the results. The results obtained from this study are divided into two results, the first are those who use the platform and those who do not. Both have decisive factors in use. This research is useful for MSMEs facilitators to find out the patterns that occur in the field. Practically, this research also helps online food delivery platforms to increase the pull factors in their use, so that they can help MSMEs develop their business more broadly. [ABSTRACT FROM AUTHOR]

This study explores and examines the relationship between digital leadership, innovation capabilities, and total quality management (TQM) in the context of MSMEs in Indonesia. In addition, this study examines the shaping factors of digital leadership, namely visionary leadership, digital-based learning culture, systematic improvement, and professionalism. The conceptual framework proposed in this study refers to the resources advantage theory of competition. This study is quantitative research with a data collection method using a questionnaire. The sample in this study is MSMEs who are members of the creative community in Lampung, Indonesia. The number of samples in this study was 100 respondents. The sampling technique used purposive random sampling. Respondents in this study are MSMEs because they have knowledge and insight into business management. Data analysis techniques and hypotheses testing use structural equation modeling with the help of SmartPLS 3 software. The results of this study showed that visionary leadership, digital-based learning culture, systematic improvement, and professionalism are the antecedents of digital leadership. Meanwhile, innovation capabilities affect total quality management. All hypotheses in this study were accepted. [ABSTRACT FROM AUTHOR]

MSMEs are required to continue to develop their business in order to survive in the competition. There needs to be innovation in terms of products, services and business processes that are carried out. In the process of assisting ideas generation, MSMEs facilitators need to understand the patterns that occur in the field. The purpose of this study is to find out what areas in the business processes of MSMEs require multiple and routine ideas. This study involved 87 MSMEs in Bandung City, Indonesia. The data is collected from an online survey, using open-ended questions. The results of the study indicate that there are several areas that are focused on by MSMEs and require regular idea generation in the area of R&D and marketing. They need a lot of help in these two areas in terms of new solutions that can meet market needs. This research is useful for MSMEs assistants to understand the pattern of business processes undertaken by business owners, so that they can help the idea generation process in areas where they really need it. Scientifically for MSMEs, this research is useful to provide an overview of business processes and their relation to ideas generation. The limitation of this research is that the research object is only from one city, and only a few business categories. [ABSTRACT FROM AUTHOR]

Micro, small, and medium enterprises (MSMEs) is one important part of the economy of a country or region. This important role has encouraged many countries, including Indonesia, to continue working to develop SMEs. This is because MSMEs have contributed more than half of Indonesia's GDP, and MSMEs and the largest employer absorber for Indonesia. MSMEs also have a business unit of 99.9% of the total business units compared to large enterprises. Therefore, why MSMEs have become the backbone of the Indonesian economy, especially in the Food and Beverage industry sector, see the contribution of the food and beverage industry to the total GDP of Indonesia. However, SMEs today are still often getting problems and obstacles in the Indonesian industry. One of them is the lack of knowledge about entrepreneurship that hampers the development of a business and the emergence of innovation. The purpose of this study is to determine the variables that affect innovation to improve the competitiveness of SMEs. This study uses the application of the method of Structural Equation Modeling - Partial Least Squares (SEM-PLS). The type of research used is descriptive research with a time horizon used is crosssectional for once data collection in micro industries that are part of MSMEs. The results of this study are expected to show what variables can be related to and influence entrepreneurship and trigger the innovation of Indonesian SMEs, whose audiences become the driving force of the national economy. [ABSTRACT FROM AUTHOR]

The purpose of this study is to investigate the effect of entrepreneurial marketing which consists of innovation-focused, proactiveness, opportunity, calculated risk-taking, customer intensity, resource leveraging, and value creation on business performance moderated by environmental turbulence in SMEs. The approach used is a quantitative approach and data collection is done by distributing online questionnaires. The population of this research is MSMEs in Batam City which are registered with the Online Database System (ODS) as many as 81,575. This research uses the purposive sampling method. The sampling technique used in the study was purposive sampling based on the following criteria: The duration of active micro, small and medium enterprises (MSMEs) in Batam City has been operating for at least 3 years, the business sector is engaged in: trading, manufacturing/fabrication, and services. The samples collected and used in this study were 421 respondents. The results show that proactiveness, opportunity, value creation, and environmental turbulence have a direct effect on business performance, while innovation-focused, calculated risktaking, customer intensity, and resource leveraging have no significant effect on business performance, while the overall environmental turbulence variable does not moderate the relationship. between entrepreneurial marketing and business performance. [ABSTRACT FROM AUTHOR]

The purpose of this study is to empirically examine the effect of entrepreneurial marketing which consists of seven dimensions, innovation-focused, proactiveness, opportunity, calculated risk-taking, customer intensity, resource leveraging, and value creation on business performance mediated by competitive advantage. The research method used in this research is a quantitative approach method. Respondents in this study were MSME business actors or owners of MSMEs who were selected using a non-probability sampling method with a purposive sampling technique. The number of samples collected in this study was 421 MSMEs. Data were analyzed using Structural Equation Modeling with Partial Least Square (SEM PLS) approach. Based on the results obtained proactiveness, opportunity, and customer intensity have a direct effect on business performance, while the other four variables, namely innovationfocused, calculated risk-taking, resource leveraging, and value creation, have no significant effect on business performance. Customer intensity and calculated risk-taking have no significant effect on competitive advantage. Competitive advantage is able to mediate the relationship between opportunity, resource leveraging, and value creation. [ABSTRACT FROM AUTHOR]

MSMEs (Micro, Small, and Medium Enterprises) play a significant role in Indonesia's economy. E-commerce has many advantages for MSMEs which includes competitive advantage, greater market share and better customer service, among others. Indonesian users are already proficient with e-commerce but unfortunately only 19% of Indonesian MSMEs have adopted e-commerce. This research investigates the variables that influence e-commerce technology adoption in Indonesian MSMEs using Technology Acceptance Model, Technology Organization Environment (TOE) framework and Diffusion of Innovation (DOI) Theory. A survey questionnaire was conducted to collect data from 260 MSME owners in the food and beverage industry who have or have not adopted e-commerce technology for their business. The result was calculated using logistic regression and Relative Importance Index (RII) to get which variables are relevant in e-commerce adoption in Indonesia MSMEs. From the research, it is revealed that relative advantage, perceived usefulness, security, employee's IT knowledge and government's support have a crucial influence in e-commerce adoption for MSME owners. An e-commerce adoption strategy was recommended based on the study's results. It is focused on the most significant factors of e-commerce adoption for MSMEs to increase the chances of adoption. [ABSTRACT FROM AUTHOR]

The COVID-19 outbreak has significantly affected the business activities of the national, regional, and global economies. In the Philippines, the government had to impose an Enhanced Community Quarantine (ECQ) to contain the spread of the virus. This domestic response caused immediate business closure and limitation of business operations, especially among Micro-, Small and Medium-sized Enterprises (MSMEs). The food service sector was among the severely impacted business sectors and was considered to face a high risk of closures and job disruptions. The aim of the study was to develop a business strategy that would potentially mitigate the challenges faced by the MSMEs of the foodservice sector. One hundred and sixty-four respondents answered the online questionnaire consisting of 35 questions regarding the factors that influence the recovery of the food service MSMEs amid the COVID-19 pandemic. The obtained results from the Structural Equation Modelling (SEM) identified that working capital, customer footfall, and cash reserves have a direct impact on business continuity. In addition, the developed business strategy and policy recommendations would enhance the resilience and business sustainability of the food service MSMEs. [ABSTRACT FROM AUTHOR]

The majority of MSMEs in Surabaya, in practice, lack product innovation and use social media ads features to expand their market share. Innovations carried out by MSMEs have an important role in their sustainability in facing difficult situations and positions, for this reason, this study aims to examine the effect of product innovation and social media on marketing performance mediated by competitive advantage. The population of this research is MSMEs in Surabaya with a sample of 117 MSMEs, the sampling technique is non-probability sampling with purposive sampling the criteria are MSMEs that use social media ads and have more than 3 product variants. The analytical technique used is partial least square (PLS). The test results show that the hypothesis that explains product innovation and social media has a direct effect on marketing performance is acceptable. The hypothesis that explains the product and social media innovation on marketing performance mediated by competitive advantage are acceptable. The hypothesis that explains the product and social media innovation on competitive advantage are acceptable. These results show the importance of research on product innovation and social media that can boost the competitive advantage to expand market share. [ABSTRACT FROM AUTHOR]

Micro, small, and medium enterprises (MSMEs) is one important part of the economy of a country or region. This important role has encouraged many countries, including Indonesia, to continue working to develop SMEs. This is because MSMEs have contributed more than half of Indonesia's GDP, and MSMEs and the largest employer absorber for Indonesia. MSMEs also have a business unit of 99.9% of the total business units compared to large enterprises. Therefore, why MSMEs have become the backbone of the Indonesian economy, especially in the Food and Beverage industry sector, see the contribution of the food and beverage industry to the total GDP of Indonesia. However, SMEs today are still often getting problems and obstacles in the Indonesian industry. One of them is the lack of knowledge about entrepreneurship that hampers the development of a business and the emergence of innovation. The purpose of this study is to determine the variables that affect innovation to improve the competitiveness of SMEs. This study uses the application of the method of Structural Equation Modeling - Partial Least Squares (SEM-PLS). The type of research used is descriptive research with a time horizon used is crosssectional for once data collection in micro industries that are part of MSMEs. The results of this study are expected to show what variables can be related to and influence entrepreneurship and trigger the innovation of Indonesian SMEs, whose audiences become the driving force of the national economy. [ABSTRACT FROM AUTHOR]

The purpose of this study is to empirically examine the effect of entrepreneurial marketing which consists of seven dimensions, innovation-focused, proactiveness, opportunity, calculated risk-taking, customer intensity, resource leveraging, and value creation on business performance mediated by competitive advantage. The research method used in this research is a quantitative approach method. Respondents in this study were MSME business actors or owners of MSMEs who were selected using a non-probability sampling method with a purposive sampling technique. The number of samples collected in this study was 421 MSMEs. Data were analyzed using Structural Equation Modeling with Partial Least Square (SEM PLS) approach. Based on the results obtained proactiveness, opportunity, and customer intensity have a direct effect on business performance, while the other four variables, namely innovationfocused, calculated risk-taking, resource leveraging, and value creation, have no significant effect on business performance. Customer intensity and calculated risk-taking have no significant effect on competitive advantage. Competitive advantage is able to mediate the relationship between opportunity, resource leveraging, and value creation. [ABSTRACT FROM AUTHOR]

The purpose of this study is to investigate the effect of entrepreneurial marketing which consists of innovation-focused, proactiveness, opportunity, calculated risk-taking, customer intensity, resource leveraging, and value creation on business performance moderated by environmental turbulence in SMEs. The approach used is a quantitative approach and data collection is done by distributing online questionnaires. The population of this research is MSMEs in Batam City which are registered with the Online Database System (ODS) as many as 81,575. This research uses the purposive sampling method. The sampling technique used in the study was purposive sampling based on the following criteria: The duration of active micro, small and medium enterprises (MSMEs) in Batam City has been operating for at least 3 years, the business sector is engaged in: trading, manufacturing/fabrication, and services. The samples collected and used in this study were 421 respondents. The results show that proactiveness, opportunity, value creation, and environmental turbulence have a direct effect on business performance, while innovation-focused, calculated risktaking, customer intensity, and resource leveraging have no significant effect on business performance, while the overall environmental turbulence variable does not moderate the relationship. between entrepreneurial marketing and business performance. [ABSTRACT FROM AUTHOR]

MSMEs (Micro, Small, and Medium Enterprises) play a significant role in Indonesia's economy. E-commerce has many advantages for MSMEs which includes competitive advantage, greater market share and better customer service, among others. Indonesian users are already proficient with e-commerce but unfortunately only 19% of Indonesian MSMEs have adopted e-commerce. This research investigates the variables that influence e-commerce technology adoption in Indonesian MSMEs using Technology Acceptance Model, Technology Organization Environment (TOE) framework and Diffusion of Innovation (DOI) Theory. A survey questionnaire was conducted to collect data from 260 MSME owners in the food and beverage industry who have or have not adopted e-commerce technology for their business. The result was calculated using logistic regression and Relative Importance Index (RII) to get which variables are relevant in e-commerce adoption in Indonesia MSMEs. From the research, it is revealed that relative advantage, perceived usefulness, security, employee's IT knowledge and government's support have a crucial influence in e-commerce adoption for MSME owners. An e-commerce adoption strategy was recommended based on the study's results. It is focused on the most significant factors of e-commerce adoption for MSMEs to increase the chances of adoption. [ABSTRACT FROM AUTHOR]

The COVID-19 outbreak has significantly affected the business activities of the national, regional, and global economies. In the Philippines, the government had to impose an Enhanced Community Quarantine (ECQ) to contain the spread of the virus. This domestic response caused immediate business closure and limitation of business operations, especially among Micro-, Small and Medium-sized Enterprises (MSMEs). The food service sector was among the severely impacted business sectors and was considered to face a high risk of closures and job disruptions. The aim of the study was to develop a business strategy that would potentially mitigate the challenges faced by the MSMEs of the foodservice sector. One hundred and sixty-four respondents answered the online questionnaire consisting of 35 questions regarding the factors that influence the recovery of the food service MSMEs amid the COVID-19 pandemic. The obtained results from the Structural Equation Modelling (SEM) identified that working capital, customer footfall, and cash reserves have a direct impact on business continuity. In addition, the developed business strategy and policy recommendations would enhance the resilience and business sustainability of the food service MSMEs. [ABSTRACT FROM AUTHOR]

In recent years, the fashion industry has experienced high-intensity changes that require innovation activities to support operational performance. Although there have been many studies on operational performance, studies on operational performance involving small businesses, especially in the fashion industry in developing countries, are very limited. This study aims to examine the role of knowledge management and product innovation in improving the performance of MSMEs in the fashion industry. Through a hierarchical regression analysis involving 100 MSMEs in Yogyakarta, Indonesia, this study finds that knowledge management and product innovation positively affect MSMEs' performance. In addition, this study also finds the role of product innovation in mediating the effect of knowledge management on the performance of MSMEs. In general, this study has two contributions. First, in light of the scant literature relating product innovation to the connection between knowledge management and performance, theoretically, this study investigates how product innovation mediates the relationship between these two variables. Second, this study provides empirical evidence that can be used to develop policies, to encourage the increased operational performance of MSMEs in the fashion industry, through the implementation of knowledge management and product innovation. [ABSTRACT FROM AUTHOR]

In a rapidly changing world where technology is constantly evolving. The ultimate goal of any supply chain is to achieve end-to-end transparency by means of analysis of real time data. With the onset of the pandemic several supply chains have crippled. The inception of an intelligent supply chain can open doors to create a transformation in the existing supply chain management system into one that is independent and self-conditioning. Various tools such as Cloud Computing, Internet of Things, Big Data Analytics, sensors, etc. can be used for the digitalization of the supply chain. In the Indian Manufacturing industry, while multinational companies are aggressively working towards digitalizing their supply chains, the MSME sector is reluctant to undergo this transformation. The possible reasons for this might be the lack of information and research available which truly understands the benefits reaped by companies which have digitalized their supply chains in this sector. The focus of this research is to conduct an exploratory study on the impact of digitalization on the manufacturing industry. The study is based on data collected from a survey, which upon analysis using confirmatory factor analysis and structural equation modeling reveals that digitalization has a positive and direct influence on visibility and performance. Inculcation of digitalization improved transparency between the supplier, retailer and distributor. It also highly positively impacts the planning operations for MSME companies in the Indian manufacturing sector. Some of the most beneficial aspects were the performance of the order fulfillment rate followed up by the economic performance. [ABSTRACT FROM AUTHOR]

This study analyses the impact of technology capabilities and innovation ambidexterity on the MSMEs business resilience. Structural Equation Modelling was used as an analytical technique involving 400 MSMEs in Bandar Lampung that were selected using a simple random sampling technique. This study employs a quantitative approach by distributing a six-point questionnaire on a Likert scale with 33 questions. The results showed that technological capabilities and innovation ambidexterity had a positive and significant effect on the business resilience. Furthermore, technology capabilities also have a positive and significant impact on innovation ambidexterity. Innovation ambidexterity plays a mediating role in the relationship between technological capability and business resilience. This research can serve as information for MSME owners to enhance their business resiliency. In addition, this research may also provide insight into technology capabilities, innovation ambidexterit, and business resilience. [ABSTRACT FROM AUTHOR]

Due to covid-19 pandemic, half of the available MSMEs in Bali are closed because business owners are unable to adapt to environmental changes. In addition, problems such as the lack of dynamic capabilities, lack of innovation in existing resources are the reason of why the MSMEs failed to attain their main objectives. The purpose of this research is to analyze the impact of dynamic capability and innovation ambidexterity on the performance of Micro, Small and Medium Enterprises (MSMEs) in Bali Province. 400 business owners of MSMEs in Bali Province were used as the sample of this research. The results showed that dynamic capability variables have a positive and significant effect on Innovation Ambidexterity and Innovation Ambidexterity has a positive and significant effect on the company's performance. Dynamic Ability has a positive and significant effect on the company's performance through Innovation Ambidexterity, while Dynamic capability has a positive but not significant effect on the company's performance. This research can be used as the reference for future research on the importance of innovation ambidexterity in MSMEs in other provinces. [ABSTRACT FROM AUTHOR]

Covid-19 pandemic has catches global attention and caused huge impact in all sectors. Micro and Small Medium Enterprises (MSME) viewed as one of the economic entities that struggle during economic crisis, yet vulnerable if failed to adapt the situation. According to data from the Ministry of Cooperatives and Small and Medium Enterprises (2020), up to ninety-eight percent of business actors are micro and ultra-micro, with daily income and many of them were unable to run a business during the pandemic. In fact, about sixty percent of the number of MSME are managed by women whose dominant sector is fashion, craft and Food and Beverages (FNB) (The Ministry of Women's Empowerment and Child Protection, 2021). However, the FNB sector are actually growing and developing amid this pandemic (Deloitte, 2020). Technological change is one of the key strategies to win competition and increase company performance (Akman and Dagdeviren, 2018). Therefore, by using a literature study with a theoretical approach, this study aims to find out what technological innovations are used by women entrepreneurs on the MSMEs scale in the FNB field, so that they can improve business performance and adapt toward disruption caused by the Covid-19 pandemic. The results of this study obtained a mapping model of the use of types of technological innovations ranging from production processes, storage, packaging, marketing, delivery processes, financial stages and human development processes that can help women entrepreneurs to be sustainable during the pandemic. [ABSTRACT FROM AUTHOR]

Micro-Small and Medium Enterprises (MSMEs) are the principal actors of the innovation process in the national business system of countries. Despite this, these enterprises face many economic, organizational and market barriers which may hinder the implementation of innovations. This issue is particularly relevant in Italy, where MSMEs represent 99% of the enterprises. The present study aimed to investigate the willingness to invest in innovations and related perceived barriers in a group of micro and small enterprises operating in the agricultural machinery manufacturing industry in northern Italy. Forty-two enterprises answered a questionnaire investigating: i) firm's characteristics, ii) interest in introducing innovation and willingness to invest in it, iii) perceived barriers and iv) respondent's socio-demographic information. Overall, economic issues, the lack of qualified personnel and difficulty in finding cooperation partners were cited as the foremost barriers. In detail, the firms with a higher level of management organization and more willing to invest in innovations were also those perceiving barriers the most. Our results showed that enterprises are actually trying to innovate but targeted measures and interventions should be adopted to support the firms in the innovation process. Implications and future research developments to promote innovation in micro and small enterprises are discussed. [ABSTRACT FROM AUTHOR]

The number of female populations in Indonesia is nearly a half of total population number. In economic sector, women play vital role despite no recognition sometimes. Woman as business performer, particularly the performer Micro-, Small-, and Middle-scale Enterprises in Indonesia is very meritorious in supporting the nation's economy. Out of 64 millions MSMEs existing in Indonesia, about 50 percents are established and run by women. In difficult times like this Covid-19 pandemic era, MSMEs become a hope to keep maintaining the economic stability. The role of women as MSME performer has large potency and becomes the nation's power, particularly in dealing with crisis. The objectives of research are to see and to analyze the factors encouraging the women's sturdiness in running entrepreneurship in pandemic time. The research method employed was qualitative one, while techniques of collecting data used were observation, interview, and questionnaire distribution to MSME female performers, consisting of 98 women. Technique of analyzing data used was exploratory factor analysis with 20 variables. The result of research showed that out of 20 variables tested, there are 4 new factors encouraging the women's role in pandemic era. They are character role, reproductive role, productive role, and social role factors. [ABSTRACT FROM AUTHOR]

The number of female populations in Indonesia is nearly a half of total population number. In economic sector, women play vital role despite no recognition sometimes. Woman as business performer, particularly the performer Micro-, Small-, and Middle-scale Enterprises in Indonesia is very meritorious in supporting the nation's economy. Out of 64 millions MSMEs existing in Indonesia, about 50 percents are established and run by women. In difficult times like this Covid-19 pandemic era, MSMEs become a hope to keep maintaining the economic stability. The role of women as MSME performer has large potency and becomes the nation's power, particularly in dealing with crisis. The objectives of research are to see and to analyze the factors encouraging the women's sturdiness in running entrepreneurship in pandemic time. The research method employed was qualitative one, while techniques of collecting data used were observation, interview, and questionnaire distribution to MSME female performers, consisting of 98 women. Technique of analyzing data used was exploratory factor analysis with 20 variables. The result of research showed that out of 20 variables tested, there are 4 new factors encouraging the women's role in pandemic era. They are character role, reproductive role, productive role, and social role factors. [ABSTRACT FROM AUTHOR]

Micro-Small and Medium Enterprises (MSMEs) are the principal actors of the innovation process in the national business system of countries. Despite this, these enterprises face many economic, organizational and market barriers which may hinder the implementation of innovations. This issue is particularly relevant in Italy, where MSMEs represent 99% of the enterprises. The present study aimed to investigate the willingness to invest in innovations and related perceived barriers in a group of micro and small enterprises operating in the agricultural machinery manufacturing industry in northern Italy. Forty-two enterprises answered a questionnaire investigating: i) firm's characteristics, ii) interest in introducing innovation and willingness to invest in it, iii) perceived barriers and iv) respondent's socio-demographic information. Overall, economic issues, the lack of qualified personnel and difficulty in finding cooperation partners were cited as the foremost barriers. In detail, the firms with a higher level of management organization and more willing to invest in innovations were also those perceiving barriers the most. Our results showed that enterprises are actually trying to innovate but targeted measures and interventions should be adopted to support the firms in the innovation process. Implications and future research developments to promote innovation in micro and small enterprises are discussed. [ABSTRACT FROM AUTHOR]

Numerous studies have examined the effect of information technology on business, yet a limited number has examined the effect caused by social media, and an even fewer number assessed that effect on micro, small and medium enterprises (MSMEs). This research attempts to fill this gap by focusing on the impact of social media on the performance of MSMEs in an emerging market in the Middle East -- Egypt - by adopting the Technology Acceptance Model (TAM) and the Task Technology Fit framework (TTF). Data was collected through questionnaires (383), and then supplemented with in-depth interviews (5) to gain further insights. The structural equation modeling technique was used, and the findings of the statistical analysis provide a better understanding of the antecedents of the social media use and the factors leading to an increased use of it, as well as the positive effect this has on various performance criteria. [ABSTRACT FROM AUTHOR]

Micro, Small and Medium Enterprises (MSMEs) are a very important driver of the economic development of every economy, and the entrepreneurial orientation of their owners plays an important role in achieving this task. Entrepreneurs' creativity, self-efficiency of entrepreneur, teamwork and knowledge management are among the most important elements of entrepreneurial activity that directly affect the profitability of an organization. Consequently, the paper analyzes the impact of entrepreneurial activities on the profitability of MSMEs in Serbia. For this purpose, a conceptual model of positive effects has been developed with four hypotheses. A sample of 1,338 respondents, ie entrepreneur-owner of MSMEs, was tested. The method of the questionnaire was used to collect data. Statistical data processing and modeling were performed using software programs SPSS v.17.0 and AMOS v.18. The hypothesis testing was performed using the SEM (Structural Equation Modeling) methodology. Empirical results identify the most influential factors of entrepreneurial activity that directly affect the profitability of MSMEs in Serbia [ABSTRACT FROM AUTHOR]

Copyright of Proceedings of the Americas Conference on Information Systems (AMCIS) is the property of Association for Information Systems and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Pollution poses major health risks to man and other living creatures, especially in developing countries. Its sources include industrial emissions and improper waste by households and organisations. However, large firms have often been accused as the main actors of polluting water bodies, land and air. Despite this, some studies argue it is difficult to identify culprits for air and water pollution; hence, the need to analyse the business practices of MSMEs to determine their sustainability, since they contribute over 90% of businesses in developing countries. The study, therefore, looked at plastic pollutant, a major waste concern in Ghana. This is because, despite several government interventions in cleaning cities and towns of plastic waste; the problem still persists. Statistics indicate about 501,875 tons of plastic waste are generated annually, and it has created serious health and environmental risks such as the blocking of drains leading to flooding, the breeding of mosquitoes that spread malaria and the causing of severe aesthetic nuisance in terms of smell and appearance in communities. Using a mixed method, 500 MSMEs engaged in the production of Sachet Water in the Accra and Kumasi metropolis were sampled. Questionnaires and interviews were used to collect data. Data was analysed using descriptive and inferential statistics. The results showed that though MSMEs contribute significantly to plastic waste, they do not have any strategy for managing the waste generated. Furthermore, there is a map of complex network of actors in the plastic packaging chain, and therefore, it was concluded that the idea of plastic management policy should not target only sachet water producers. This study recommends that policy formulation aimed at dealing with this menace should target all actors in the plastic value chain including suppliers of plastic raw material, consumers of plastic packaged products, collectors of plastic waste as well as processors. [ABSTRACT FROM AUTHOR]

Copyright of Congreso Internacional de Investigacion Academia Journals is the property of PDHTech, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The development of innovation in MSMEs needs to be supported by methods that can help the actors to explore and generate new ideas. In practice, these ideas often arise but are never managed properly. In supporting the mentoring of MSMEs, this research was conducted in order to understand the pattern of idea management carried out by MSMEs. The approach used in this research is qualitative involving 87 business owners in the city of Bandung, Indonesia, using an online-based open-ended question survey. The analysis was carried out using qualitative data analysis software. The analysis was carried out using coding and cross tab analysis. The results of this research show that there are several methods of idea management carried out by MSMEs. Idea management is an important part of the business process to increase the value of the current business. The benefits of this research are beneficial for MSMEs facilitators to facilitate appropriate idea management patterns, so that they can have maximum impact. [ABSTRACT FROM AUTHOR]

Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The development of innovation in MSMEs needs to be supported by methods that can help the actors to explore and generate new ideas. In practice, these ideas often arise but are never managed properly. In supporting the mentoring of MSMEs, this research was conducted in order to understand the pattern of idea management carried out by MSMEs. The approach used in this research is qualitative involving 87 business owners in the city of Bandung, Indonesia, using an online-based open-ended question survey. The analysis was carried out using qualitative data analysis software. The analysis was carried out using coding and cross tab analysis. The results of this research show that there are several methods of idea management carried out by MSMEs. Idea management is an important part of the business process to increase the value of the current business. The benefits of this research are beneficial for MSMEs facilitators to facilitate appropriate idea management patterns, so that they can have maximum impact. [ABSTRACT FROM AUTHOR]

Most of the MSMEs that are members of Agricultural Products Cultivation Association are having problem in the field of marketing. These problems are possessed both by the SMEs who have been running their business for less than five years, and even more than ten years, as they do not possess competency in the field of marketing. They hope that the fulfillment of these competencies can be met through training. Based on interviews and observations of 81 MSMEs, information was obtained that the previously attained training is often unsuitable with requirement, so that MSMEs considered that such training provides no benefits. The training that has been received was done without considering the business state of the participants, although business conditions of MSMEs, as trainees, are heterogeneous, especially in the business maturity. Based on the aforementioned, this paper will formulate marketing training model which can be applied to MSMEs, in order to meet their needs, and implemented considering their business maturity. Study results recommend that a tiered model of training would be more appropriate to be applied to MSMEs. With a tiered training model, it will determine a more precise method of training to be given, and the kind of material that will be presented during the training. Training methods can be in the form of giving lectures, or lectures accompanied by mentoring. The level of training can be divided into three categories, namely Beginners, Mover or Flyers. Each level of training will be carried out taking into account the business maturity of MSMEs, and will determine the kind of training materials to be provided, which can be technical, strategic, or a combination of both, by providing different proportions at every level. By applying the training model, the marketing training of MSMEs is expected to offer greater benefit, as it is relevant to their needs. [ABSTRACT FROM AUTHOR]

The pandemic era is increasingly changing the order of business processes. MSMEs are getting a real impact from the pandemic, which makes them look for new ways to sell. The existence of technology and restrictions on physical activity due to the Covid-19 make business owners have to take a new approach in selling. The research was conducted on 95 MSMEs in Bandung City, Indonesia, through an open-ended question survey. The research data was then processed and analyzed using qualitative data analysis software. The results of the study indicate that there is a dominance in the choice of places to sell online. The dominant channels are sales through e-commerce, mobile commerce and social media. Practical choices, ease of payment, ease of product delivery, and lower marketing costs are factors in supporting MSMEs to make sales on the online platform. This research is useful for academics to prepare teaching of good selling patterns on online platforms, then this research is useful for the government to provide policies that support MSMEs, as well as for platform providers to be able to explore insights into the needs of MSMEs in order to improve service and performance from the platform. [ABSTRACT FROM AUTHOR]

Mentoring activities in the Business Incubator at the University are very important in supporting the business acceleration of students. MSMEs built by students need to continue to develop in their business development through innovation. This study aims to see the pattern of innovation carried out by students' MSMEs through the choice of whether they tend to be incremental or radical innovation. Data were collected from 88 entrepreneurship students, through open-ended survey questions which were then coded and analyzed using qualitative data analysis software. The results of the study show that there is a balance between the choice of incremental or radical innovation. In incremental innovation, respondents see the need to carry out continuous improvement, benchmark and strengthen references to add value to innovation in their business. While in the radical improvement pattern, respondents focused on making new products on the market, something different from competitors, and rebranding. This research is useful for mentors at the Business Incubator to provide support in the innovation process carried out by entrepreneurial students as part of entrepreneurship education. [ABSTRACT FROM AUTHOR]

In this pandemic era, the ability to see business opportunities is one of the entrepreneurial skills that novice entrepreneurs need to master. The Business Incubator at the university is one of the units that need to incubate student businesses. As a form of support to improve entrepreneurial skills in seeing business opportunities, the purpose of this research is to try to see the pattern of entrepreneurship students in the effectiveness of seeing and getting business opportunities. This study uses a qualitative approach. With the help of qualitative data analysis software, open-ended question data from 88 students was processed using content analysis to get big themes that became patterns in finding business opportunities for MSMEs. The results of this study indicate that there are two major themes in determining or obtaining a business opportunity, namely the purpose or method. There are those who make it their goal to explore business potential, there are also those who use methods to find business opportunities. This research is useful for mentors at universities to help business students find businesses opportunities faster, provide stimulation, and increase effectiveness in mentoring. This research produces data analysis that will help people engaged in entrepreneurship education to have a pattern in finding business opportunities. [ABSTRACT FROM AUTHOR]