Author: "Grunert, Klaus G." / Publication Type: Conference Materials - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Grunert, Klaus G." Publication Type Conference Materials

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1. The Role of Global Cultural Identity in Consumer Engagement with Sustainability Initiatives.

Author: Salnikova, Ekaterina, Strizhakova, Yuliya, and Grunert, Klaus G.
Subjects: CULTURAL identity, SUSTAINABILITY, SOCIAL perception, PSYCHOLOGICAL distance, GLOBALIZATION
Published: 2019

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