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Major fast fashion companies have recently launched resale platforms for second-hand shopping. Although many experts consider these initiatives as a greenwashing strategy, it is unclear whether consumers agree with that or rather find such initiatives sustainable. Thus, the purpose of this paper is to examine consumer attitudes towards the sustainability of second-hand fast fashion. Accordingly, Instagram reels and posts related to second-hand fast fashion are identified and all comments under those contents are extracted. Next, these comments are analysed with a sentiment analysis and a content analysis. Results show that consumers express more positive sentiments towards resale companies that ban fast fashion items than towards resale companies that specialize in fast fashion. Comments referring to companies banning fast fashion resale show consumers' predominant support of the ban, while companies doing fast fashion resale receive strong criticism on social media. Consumers are specifically concerned about the quality of second-hand fast fashion items as well as express social and ethical concerns towards fast-fashion resale. The resulting practical implication is that companies should consider discontinuing second-hand fast fashion. [ABSTRACT FROM AUTHOR]

The clothing and textile industry contribute over all 4% share of global greenhouse gas emissions that starts from initial raw material extraction up until the end-of-use disposal. The root cause being mass-produced fast fashion that is easily and cheaply replaced thus resulting in very large volumes of unwanted clothing that has to be dealt with effectively including the leftover fabrics and offcuts. The "Sustainability Clothing and Textile Project" took shape in 2019 where the students from a University of Technology based in South Africa were tasked to use off cut (leftover fabric edges and trims) fabrics from finished garments in the laboratory that would have otherwise been thrown away as waste and ended on the landfill sites. The project objectives were for the learners to 'think out of the box', be innovative and use critical thinking skills to create meaningful products while introducing the concept of sustainability and technopreneurial skills. Technopreneurship refers to the practice of combining technology and entrepreneurship, where individuals or organizations leverage technological innovations and advancements to create, develop, and manage new ventures or business opportunities. Technopreneurs are individuals who identify and capitalize on technology-based business ideas, utilizing their entrepreneurial skills to bring these ideas to fruition. Through this research we focus on providing an entrepreneurial support, addressing job creation and curriculum development. The research will also address the societal challenges in South Africa for the vulnerable sections of the society for whom these opportunities are limited and at the same time generating new entrepreneurs or increasing accessibility to the job market, creating hope for the future. [ABSTRACT FROM AUTHOR]

The rapid advancement of information technology requires us to always keep abreast of the times in the current global era, the ease of information from various technologies, especially internet technology in internet access services so that it directly facilitates information about fast fashion products that provide many advantages and convenience in following the latest fashion trends. especially youth fashion among students as part of self-existentialization efforts, thus making them behave consumptively. The aims of this study are (1) to find out the latest technology in fast fashion (2) to find out what factors influence students' consumption behavior towards fast fashion. In this study, the population was UNY students, with a sample size of 382 students who were taken randomly. This type of research is descriptive with a quantitative approach. This research took place from February 2021 - June 2021. The measuring instrument used was a questionnaire in the form of a questionnaire with statements consisting of fast fashion consumption behavior. Questionnaires were distributed to respondents online. The results of the study show that (1) internet technology through social media significantly influences buying decisions for fast fashion products. (2) consumer behavior based on the theory of planned behavior in terms of Attitude Toward Behavior, Subjective Norm, Perceived behavior control on average, female undergraduate students of the Faculty of Engineering, who are between the ages of 20 have a higher tendency to consume fast fashion products. The measuring instrument used was a questionnaire in the form of a questionnaire with statements consisting of fast fashion consumption behavior. Questionnaires were distributed to respondents online. The results of the study show that (1) internet technology through social media significantly influences buying decisions for fast fashion products. (2) consumer behavior based on the theory of planned behavior in terms of Attitude Toward Behavior, Subjective Norm, Perceived behavior control on average, female undergraduate students of the Faculty of Engineering, who are between the ages of 20 have a higher tendency to consume fast fashion products. The measuring instrument used was a questionnaire in the form of a questionnaire with statements consisting of fast fashion consumption behavior. Questionnaires were distributed to respondents online. The results of the study show that (1) internet technology through social media significantly influences buying decisions for fast fashion products. (2) consumer behavior based on the theory of planned behavior in terms of Attitude Toward Behavior, Subjective Norm, Perceived behavior control on average, female undergraduate students of the Faculty of Engineering, who are between the ages of 20 have a higher tendency to consume fast fashion products. The results of the study show that (1) internet technology through social media significantly influences buying decisions for fast fashion products. (2) consumer behavior based on the theory of planned behavior in terms of Attitude Toward Behavior, Subjective Norm, Perceived behavior control on average, female undergraduate students of the Faculty of Engineering, who are between the ages of 20 have a higher tendency to consume fast fashion products. The results of the study show that (1) internet technology through social media significantly influences buying decisions for fast fashion products. (2) consumer behavior based on the theory of planned behavior in terms of Attitude Toward Behavior, Subjective Norm, Perceived behavior control on average, female undergraduate students of the Faculty of Engineering, who are between the ages of 20 have a higher tendency to consume fast fashion products. [ABSTRACT FROM AUTHOR]

Conventional textile screen printing processes have supported the fashion industry for centuries. With the advancement of digital technologies and the consumer purchase behavior shift to fast fashion and sustainable fashion methods, the industry's printing needs are evolving, and manufacturers of digital textile printing devices are innovating to meet this demand. An overview of digital textile printing technologies will be given. As we re-emerge from the global pandemic of 2020, there is a significant growth prediction for the worldwide digital print textile market. Allied Market Research projects the value to quadruple to $8.8 billion by 2027. Research and Markets predicts a CAGR of 9.37% and estimates that the global digital textile printing market will reach $1.66 billion by 2026. The research paper will examine the technological advances in digital textile printing and the driving market forces influencing its growth momentum. Factors impacting the expansion in digital textile printing include agility and speed to market, cost-effective production processes, near-shore production, local material sourcing, increased creative application opportunities such as photorealistic reproduction quality and sustainable initiatives. Even conventional screen printers retrofit their equipment to support increased demand and speed in the printed textile market. With sustainability at the forefront of operations and corporate social responsibility, advancing digital textile printing methods point to more sustainable fashion production. A closer look at the environmental impact of digital textile printing methods will be explored to evaluate the promoted benefits. [ABSTRACT FROM AUTHOR]

This paper addresses the need for zemiology to modernise through the recognition of deeper levels of harm being inflicted through surveillance capitalism (Zuboff, 2019). Emphasising a needs-based approach to zemiology (Pemberton, 2016) highlights the existential threat being faced through the utilisation of surveillance mechanisms and the normalization of their presence in our lives. The right to our identities and our autonomy must be defended - and for this to be possible, studies of power and harm must develop. This draws upon a case study of ultra-fast fashion to provide an anchor point through which new harms can be explored, bringing criminological awareness to an exceptionally harmful industry at the forefront of globalisation. Through this, the preliminary theoretical findings from a doctoral study interrogating the intersection between technological development and harm production are shared, culminating in an invitation to a unique theoretical orientation and emerging field of study: Digital Zemiology. [ABSTRACT FROM AUTHOR]

This study analysed millennials' consumption values and their impact on attitudes toward fast fashion purchases. The study used Structural Equation Modeling with 172 respondents and found that emotional value significantly influenced attitudes. Value for money and durability had no influence. The research contributes valuable insights into the fast fashion industry. [ABSTRACT FROM AUTHOR]

This article discusses the efforts of the UNIQLO fashion brand in reducing waste materials as the implementation of the Sustainable Development Goals. UNIQLO implements a sustainability campaign through its recycling project. This article describes how UNIQLO uses waste materials as part of the United Nations Sustainable Development Goals using the Corporate Shared Value theory. In this case, it is promoting a recycling program that also provides shared value by selling sustainable products. This article uses a qualitative method, by collecting sources through journals, news, websites, and related articles. [ABSTRACT FROM AUTHOR]

The fast fashion industry produces overabundant fabric-based waste, yet these fabrics possess the fundamental characteristic of a noise absorbent material. Generally speaking, noise absorbent material can be used to achieve a state of acoustic comfort. Unfortunately, most commercial absorbents were made from a non-biodegradable material with high embodied energy, values which strand far from the concept of sustainability. This paper tried to explore the potential of converting the fabric-based waste produced from the fast fashion industry into noise absorbent materials. The experimental research method was applied to this study by exploring five types of synthetic-based fabric commonly used in the fast fashion industry, namely: Polyester, Fleece, Hyget, Rayon, and Scuba. Two models of cut, long and thin cutting, and random square cutting were also applied to the samples used in this research. The Noise Reduction Coefficient (NRC) values of the samples were examined using a custom-made acrylic box attached with two Sound Level Meters (SLM) on the opposite chambers. The result showed that samples from rayon with stripes cutting achieved the highest value, yet it was still slightly under stone wool's NRC value, which was 65% compared to 69%. This research underlined the possible relationship between fabric's mechanical properties such as fabric structure, stiffness, and material that may lead to the creation of more porous space, which could support better noise entrapment capability. Although further studies are still needed, the slight difference in noise reduction value between the research samples with conventional noise absorbent material, such as stone wool, demonstrated how fast fashion fabric waste might potentially be an alternative noise absorbent material. [ABSTRACT FROM AUTHOR]

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Deciding on the number and configuration of distribution centers (DC) is one of the most impactful decisions that create a pathway for competitiveness and responsiveness. In this research, the allocation of distribution center problem is studied under demand uncertainty. The purposes of this study were to specify the optimal number and allocation of distribution centers out of candidate ones. This paper proposes a three-step model with probabilistically distributed demand where the coefficient of variation is the measure of risk along with the enforced level of service metrics that are focused on responsiveness which aligns with real-world problems and the considered company, working as a backward linkage of the fast fashion industry. To consider uncertainty, a set of scenarios for customer demands is created based on the Monte Carlo simulation. The best network structure is identified by optimizing each scenario and detecting which configuration has been observed the highest amount of times. Furthermore, the uncertainty of demands creates variations of the optimized total cost which is imposed on the logistical system. Notably, this research has been done in one of the oldest textile yarn distribution firms in Bangladesh. [ABSTRACT FROM AUTHOR]

Living in the era of social media where influencers dictate fashion trends things change faster than ever. Mainly in the field of clothing, fashion trends are changing almost every week and textile industry needs to follow them. In fact, the amount of clothes bought in the EU per person has increased by 40% in just a few decades and on the contrary, more than 30% of clothes in European wardrobes have not been used for at least a year. Firstly, textile industry pollutes the environment by producing clothes and secondly by throwing them away. Lots of clothes are thrown away and burned in incinerators or end up in a landfill where they release methane. Increasing clothing demand is driven by a decrease in prices and a strong growth of the impact of social networks. This trend is also known as fast fashion. Fast fashion relies on mass production in countries of the Third world, low prices, large volumes of sales and use of lower quality materials. Therefore, this paper examines the impact of new trend of clothing habits on the environment. Without a doubt, increased clothing production has a large environmental footprint due to the water, energy and chemicals used in washing, tumble drying and ironing, as well as because of plastics shed into the environment. Consequently, governments and organizations need to advocate promoting the use of ecological and sustainable raw materials and the re-use and recycling of clothing through all communication channels especially social media. Most of all, social media need to promote slow fashion as opposed to fast fashion and improve collection of textile for re-use, repair and recycling. In order to make sustainable decisions in the field of textile industry, the EU has adopted circular economy package by which it is required from each Member state to ensure that textile which is thrown away by people is collected separately. [ABSTRACT FROM AUTHOR]

Researches related to anti-consumption aims to explore reasons behind the rejection of different products, brands, or even consumption as such. The relevance of this issue is not negligible: knowing what consumers do not want (and why) is at least as important as knowing what they do want (and why). The paper focuses on anti-consumption and brand avoidance, via summarizing the relevant literature and testing the model of Lee et al. (2009), extended by Knittel et al. (2016), on consumers of the generation Z, in the Fast Fashion apparel industry. Survey results, related to the five categories of brand avoidance - experience avoidance, identity avoidance, moral avoidance, deficit-value avoidance and advertising avoidance - provide the input for the methodology of multidimensional scaling, aiming to identify sets of variables which are commonly responsible for brand avoidance. The novelty of the research lies in its scope including all five categories of brand avoidance, which have not been tested in this comprehensive way in the fast fashion apparel industry. The use of multidimensional scaling for analysing the aspects of brand avoidance is also unique. Its main added value is to provide an explainable picture of variables which "stand together" in shaping brand avoidance behaviour. [ABSTRACT FROM AUTHOR]

In the paper, the author focuses on the topic of sustainable fashion and specificities of buying behaviour in fashion shopping. As for the theoretical background, the author defines the key terms related to sustainable fashion, slow fashion and fast fashion. The second part of the paper presents the knowledge from the studies to have been carried out in the field of sustainable fashion. The main part of the paper deals with the results of our own research into the level of environmental behaviour within this segment, the relation of the young towards the environment, the specificities of buying behaviour and the factors influencing the shopping process. [ABSTRACT FROM AUTHOR]

Little is known about the role that different types of fashion media play in emerging adults' buying behavior of sustainable fashion. Inspired by the integrative model of behavioral prediction, the current cross-sectional study among 681 young adults (18-26 years old) examined the relationships between fashion media and the intention to buy sustainable fashion and tested whether attitudes, social norms and self-efficacy beliefs explain these relationships. First, the results supported that exposure to social media content regarding fast fashion and social media content regarding sustainable fashion predicted respondents' attitudes, descriptive norms, subjective norms and self-efficacy beliefs regarding buying sustainable fashion. These attitudes, descriptive norms and self-efficacy beliefs were associated, in turn, with the intention to buy sustainable fashion. Second, our study demonstrated that fashion magazines and specialized magazines did not relate to the intention to buy sustainable fashion. The discussion focuses on the implications of our findings to support a more sustainable fashion style among contemporary youth. [ABSTRACT FROM AUTHOR]

Based on analysis of marketing characteristics of fast fashion brands and exploration of their operational models, fast fashion brand, purchase behavior, fashion environment and personal factor were selected as the main factors affecting consumer purchase decision on fast fashion brands. Eight hypotheses were put forward and a model of consumer.s purchase decision-making on fast fashion brands was built with the help of Structural Equation Model (SEM), which is widely used in sociology, economics and psychology. Demonstration research was given to check the model and hypothesis. Seven of eight hypotheses were proved. Among factors fast fashion brand influences most. Fashion environment is not as significant as fast fashion brand although both of them have direct and indirect effect on purchase behavior. Personal factor brings a direct negative influence on purchase behavior. [ABSTRACT FROM AUTHOR]

This paper explores how women's bodies are portrayed through visually-driven social media marketing targeted toward young female fast fashion consumers across cultures. [ABSTRACT FROM AUTHOR]

The article reports on the increasing number of consumers who prefer buying high-quality clothing due to the ethical and environmental consequences of fast fashion.