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Joint Ventures may be used to enter into new markets, to eliminate some of the drawbacks of the parent organizations, for market linkages etc. Indian Automobile sector has been increasing manifolds post the industrial revolution and along with domestic players this sector has seen some of the best joint venture partnerships. Some of these ventures however end and the companies either continue as independent entities or one of them seizes to function in the respective region. These situations create a kind of fix for the consumers as well as the organizations that make them choose between the domestic or foreign brand as their preferred brand post the split. This study tries to gauge the inclinations of the Indian consumer after such incident that what are their perceived choices and with which brand would they relate more and show greater loyalty to and what factors cause them to do so. Brand loyalty is the dependent variable, whereas the other independent variables as brand satisfaction, experience, image, switching costs and customer product involvement. Dependent and independent variables have a linear relationship, which is analyzed using Analysis of Variance or ANOVA method. The results reflect two factors to be in favour of foreign brand users and one factor to be in favour of domestic users remaining factors being neutral in impact. [ABSTRACT FROM AUTHOR]

The Balanced Scorecard (BSC) has been recognized by the business world as a promising tool for the performance measurement of an organization at the firm level. It helps organizations to reorganize strategy and vision with business activities and measures actual organizational performance against preset goals. The purpose of BSC is to replace traditional performance system by focusing on its perspectives to obtain more adequate and effective performance evaluation model. This study sought to explore the influence on organizational performances. The constructs considered in the study includes: financial perspective, customer perspective, internal business process perspective and learning and growth perspective on performance in the organization. This is for setting up a complete performance evaluation system and forming a whole set of performance indices to assess strategies so that the vision and strategies of organizations could be achieved. The purpose of the study is to explore the extent to which balanced scorecard has been used in manufacturing and service industry vis -a- vis public and private sector in India and to explore the relationship between balanced scorecard and its construct's on organizational performance. A questionnaire was developed and responses were collected from organizations which were segregated on the basis of public and private sector and also manufacturing and service industry. Statistical tools such as t- test and Correlation were applied to achieve the objectives. The results obtained indicated a positive relationship between the balanced scorecard and organizational performance with performance depending on the four perspectives. The researchers have concluded that the adoption of balanced scorecard by companies can be a means to improve organizational performance. The adoption will assist the business organizations to formulate effective strategies to enhance their performance by focusing on the four perspectives of Balanced Scorecard. [ABSTRACT FROM AUTHOR]