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A study was conducted to assess the sources used by a metropolitan population for news about state government. Telephone interviews were conducted with 714 adult subjects in a metropolitan area in Michigan. Subjects were asked how much time they spent reading newspapers and watching television, how interested they were in state government, and their main source for news about state government, as well as demographic questions. The results indicated that the subjects viewed television an average of three hours and read newspapers an average of 52 minutes each day. Forty-seven percent of the subjects said they were interested in state government news, and 42% said they were somewhat interested. The majority, 59%, got their state news from television, while only 33% read newspapers for their state news. Heavier newspaper readers were more likely than lighter readers to be interested in state government news, while there was no difference in interest between lighter and heavier television viewers. (HTH)

An increasing number of firms are using established brands to introduce new extensions, thereby reducing the high costs associated with new product launch. While extensions can reduce expenses, it certainly does not eliminate all costs or risks. It is quite possible that if the extension fails, the brand equity of the parent brand will be diluted (Loken and Roedder John 1993). Ads used to introduce extensions can be very influential and must be planned carefully as the message in the ad might be extremely important to the extensions' success. The appropriate strategy will vary, depending on the type of extension and its relation to the parent brand. [ABSTRACT FROM AUTHOR]