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6. ETHICS AND CUSTOMER SERVICE DIFFERENCES BETWEEN ASIA AND THE USA.

Author

Gastrock, Jon Austin, Thompson, Cassandra, Bryant, David Michael, Allen, Jonathan, Houser, Joshua, Nguyen, Dan, and Lynch-Moreno, Stephanie

Abstract

In the current paper we examine variations in ethics and customer service differences between business people and expatriates in China, Japan, Vietnam, and the USA. We find that the customer service constructs are quite different between China, Japan, Vietnam, and the USA. We also found large differences in the dominant customer service styles across the countries and cultures. We also found differences in terms of whether assessments are done in rural, suburbs, or urban areas - with larger variations within the countries than between the countries. [ABSTRACT FROM AUTHOR]

Published
2013

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