Search

This study explores the magnitude and impact of external and internal innovation investments on the innovation performance of Australian businesses. Descriptive results estimate external innovation investment at $3.5 to $4 billion for all innovative Australian businesses in 2013-14, and suggest that external investments are greater than internal investments for the majority of firms. Ordered logit regression results show that disembodied external innovation investments are positively and significantly correlated with a higher frequency of innovation in marketing methods and operational, organisational and managerial processes. Investment in internal development activities is positively correlated with both innovation frequency and sales from innovative products. This implies that despite the increasing importance of externally oriented open innovation (OI) strategies, parallel investments in internal capabilities remains essential for innovation success. [ABSTRACT FROM AUTHOR]

The article presents information about gaining and maintaining access to research sites. The author reports on the importance of strong initial contacts that have to be made to start research. Details related to research proposals, mail surveys, and other forms of questionnaire research are presented. The author discusses a company's motivation for taking part in market research and methods of maintaining a solid working relationship with those involved in research projects. Other methods of research are mentioned.