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Start Over Topic chi-squared test Publication Type Conference Materials Region united kingdom

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1. Part P Trends in Marketing Education: Mission Group Segments in the U.K. University Market.

Author

Hemsley-Brown, Jane

Subjects
STUDENTS, HIGHER education, DECISION making, CHOICE (Psychology), MARKET positioning, MARKETING strategy, CHI-squared test
Abstract

The article focuses on a study which examines whether students from Great Britain's higher education institutions provide a different set of choice factors for their decisions as well as determines what these different factors are for each group. Other topics being mentioned include consumer activity, market positioning, and mission groups. Methods such as chi square tests and Binary Logistic Regression are performed.

Published
2014