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1. Marketing Research and Analytics: PRIOR OUTCOMES AND SUBSEQUENT RISK-TAKING: EVIDENCE FROM NEW YORK CITY TAXI RIDES.

Author

Qiuli Su and Obonyo, Tirimba

Subjects
SEQUENTIAL analysis, FRAUD, RISK-taking behavior, TAXICABS, PASSENGERS
Abstract

The article focuses on how prior outcomes influence subsequent risk-taking and fraudulent behavior. Topics include the impact of recent fare amounts on New York City, New York, taxi drivers' likelihood of engaging in illegal practices; the empirical analysis using taxi trip data; the broader implications for understanding risk-taking behavior; and reveals that low fares on previous trips increase the likelihood of drivers committing fraud by illegally picking up passengers.

Published
2024