Research Question: Climate change is a global, wicked problem (Wooliscroft 2021); it is multifaceted, troublesome, and progressing exponentially. Certainly, it is a pressing world matter (Yakobovitch and Grinstein 2016). Policy and marketing researchers have sought understanding how to positively impact the environment for decades and the call for continued effort toward climate change continues (Martin and Misra 2021; Murphy 1991). Problems such as climate change benefit from marketing and policy perspectives, where researchers seek holistic understanding of systems in which problems are embedded and where varied stakeholder perspectives are drawn on for solution development (Head and Alford 2015; Kennedy 2017). Solving distressful problems requires networks of like-minded stakeholders at various levels, collaborating toward mutually beneficial solutions (Head and Alford 2015). Research has yet to identify the entirety of the climate change problem and many stakeholders remain unheard. Climate change solutions are rarely based on holistic understanding; instead, solutions are identified with limited scope and impact potential. This research takes a different stance to engage an oft ignored stakeholder group: the consumer. Employing a futures studies approach, this research asks consumers their collective preferred climate future and their recommended path to acquire that future. Method And Data: Qualitative methods were employed to understand consumer perceptions of current state and probable and preferred climate futures. Qualitative research focuses on participant experiences, perceptions, expectations, and preferences and is appropriate for exploration of underexplored, unclear, and complicated problems (Creswell and Poth, 2018; Rayburn et al. 2021). Grounded theory was foundational to this research based on its structured, iterative approach to data collection and analysis (Goulding 2005; Straus and Corbin, 1990); and, detailed elucidation of problems and networks of effects emanating to and from such problems (Charmaz 2000). Additionally, as the research questions required consumers' perspectives of climate change in the future, a futures studies approach was used to focus data collection and analysis on consumer perceptions, experiences, needs, and desires for the future (Inayatullah 2008; Rayburn et al. 2020). Combined, futures studies with tenets of grounded theory provide a structured approach to expose consumers current perceptions, their preferred future, and mechanisms to create that future. Data were collected from consumers, through digital (n=140), individual inperson (n=58), and collective in-person interviews (n=58), to expose shared consumer perspectives (Creswell and Poth 2018). Data analysis followed precedent set by prior futures studies (e.g., Anderson et al. 2019), including grounded theory techniques. Summary of Findings - 200 words According to participants, climate change is rooted in human action that has impacted the natural global climactic cycles. It is most clearly described as a cycle starting with weather extremes, including temperature change, and soon thereafter impacting various natural elements. If left unchecked, participants stress, climate change will result in dire consequences for the world and its inhabitants. Participants also express hope and provide a path to a preferred future, a future in which the environment is renewed and shared responsibility for climate change and the environment pervades. The futures studies approach here reveals consumers' insistence on global shared responsibility for the climate future as they describe macro-, meso-, and micro-level paths governments, businesses, organizations, and individuals can follow to reach a preferred climate future. This research reveals how these actors will have to come together on a global scale. Since climate change has the potential to impact every facet of life, policies, incentives, investments, and conscious choices and actions at all levels are needed to reach a future that is most likely to result in enhanced global well-being, not only environmental, but social and economic as well. Statement of Key Contributions: Climate change is a global problem, that left unchecked will result in catastrophic consequences. Such problems benefit from marketing, wherein researchers seek holistic understanding of systems in which problems are embedded and where varied stakeholder perspectives are drawn on for solution development. Policy, business, and consumer impacts on climate change have been studied; however, researchers have not examined these voices and perspectives to climate change solutions in concert. To fill this research fissure, this research takes a different stance to engage an oft ignored stakeholder group. Published research largely ignores consumers' collective insight into global climate change problems and their potential wisdom at informing far-reaching, collaborative, multi-faceted solutions. Leaning on the futures studies approach, the current investigation identifies consumers' preferred paths to help curb climate change. This method is effective in identifying stakeholders' current perspectives, expectations of probable futures, and preferences for the future combined with paths to reach that future. Further, it is appropriate for designing solutions to problems in varied contexts. This research gives voice to reveal consumers' insistence on global shared responsibility for a preferred climate future as they describe macro-, meso-, and micro-level paths governments, businesses, organizations, and individuals can follow to clear this environmental hurdle. [ABSTRACT FROM AUTHOR]