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The development strategy in tourism industry requires a complexity of processes which claim the combination of the economical, social and environmental factors, concreted in medium and long term progress of the tourism society. Generally, sustainable development follows the performance on three levels - economic, by increasing the development degree and resources development, ecologically through recycling and avoiding environmental and social degradation by increasing the number of jobs, re-launching the traditional professions. The paper highlights a study conducted in the Romanian hotel environment regarding the top management's opinion of introducing in the infrastructure optimization strategies elements leading to tourist accommodation structures with "Nearly 0 energy consumption". The identified methods by which a hotel operator can reduce energy consumption are diverse, innovative and possible to be implemented in stages. The results of the study can constitute a fundamental approach for the purpose and objectives of a consultancy project that can support the goal of hoteliers in Romania, supporting the reduction of energy operating costs, the introduction of renewable energy sources, and stimulating the behavioral schema of staff and customers. [ABSTRACT FROM AUTHOR]