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Creative industries characterized by subsectors of architecture, design, and advertising represent an important segment in implementation of post-Fordist economy principles. Hence, the governments and scholars are devoted to quantitative mapping of creative industries. The results of this mapping provide insight into number, structure and spatial distribution in a given area for subsequent identification of smart specialization of cities and regions. Furthermore, they serve as a basis for strategic planning of regional innovation systems. Finally yet importantly, this mapping is the basis for following qualitative mapping through research methods such as focus groups and the Delphi method among key actors of the particular creative ecosystem. Unique feature of this paper is mainly in the methodology, which is detached from the traditional static view on the quantitative mapping of creative industries dealing with cross-sectional data solely. Therefore, this paper develops their use to spatial mapping of creative industries by the dynamic component concerning new approaches to Exploratory Spatial Data Analysis. This component is based on unbalanced panel dataset by using the differential local Moran's I. The results indicate a dynamic development of design and advertising enterprises at the municipal level in the Czech Republic, with options for internationalization of market, uniqueness of products and continual digitalization. On the contrary, subsector of architecture was identified as stagnant in terms of development, in relation to demand for these services that are affected by limited national real estate market, continual concentration of developers. Furthermore, the results revealed links between their spatial diffusion with process of residential suburbanization and strengthening of existing centres through the agglomeration and urbanization economies. Thus, those specifics underline a call for appropriate smart specialization policies along with policies concerning creative class retention in regional centres and rural areas. [ABSTRACT FROM AUTHOR]

Because of dynamic processes of creative economy development and resistance to the crisis of modern creative industries which occurs mainly in metropolitan areas, the interest in understanding these local processes as a factor of bringing international trade competitiveness and providing convergence among the countries where those metropolises are situated is of great value. The EU, and Central and East Europe (CEE) in particular, is not an exception. This paper reveals the most productive creative industries in the EU; fins out the impact of metropolises' creative activities development on countries' international specialization. Perspective products' and geographic patterns relating creative products' international specialization for CEE countries, especially for those which have recently signed association agreements with the EU (Moldova, Ukraine, and Georgia as an important East Neighbour for the EU) are grounded. Using inter- and intra-trading estimations, the positioning of CEE countries in the EU 28(+3) international specialization pattern is indicated. The product specialization of metropolises in CEE countries which may (or may not) contribute to further internationalization of creative industries in these countries has been revealed in the article. [ABSTRACT FROM AUTHOR]