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The primary purpose of the paper is to examine the ways in which social information affects knowledge-sharing behavior in an organization. Based on theory of reasoned action and focusing on knowledge sharing setting, we propose that subjective norms and attitudes influence behavioral intention. Three processes drawing from social information processing theory (i.e., internalization, identification, and compliance) are postulated as antecedents of the intention to share knowledge. We also posit that knowledge type (as a moderator) intervenes the forming patterns of sharing behavior. Structural equation modeling was used to test hypotheses. Empirical data are collected from 229 respondents and our arguments were statistically supported. Some theoretical and practical implications are also discussed. [ABSTRACT FROM AUTHOR]