27 results on '"Vecchiato, Giovanni"'
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2. Alpha and Beta EEG Desynchronizations Anticipate Steering Actions in a Driving Simulation Experiment
3. Measuring Cognitive and Emotional Processes in Retail
4. A Neuroaesthetic Study of the Cerebral Perception and Appreciation of Paintings by Titian Using EEG and Eyetracker Measurements
5. Measuring Cognitive and Emotional Processes in Retail
6. On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings
7. Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective
8. The Track of the Electric and the Magnetic Brain Activity
9. The Added Value for the Evaluation of Marketing Stimuli
10. The Next Frontier in Neuroimaging Methodologies: Assessing the Functional Connections between Cortical Areas
11. Patterns of Cortical Activity Related to Public Service Announcements and Commercial Advertisements
12. Cerebral Indexes of the Experienced Pleasantness
13. Methodology of a Typical “Neuromarketing” Experiment
14. Application to Real Cases
15. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
16. Cultural Similarities and Differences in Advertising between Western and Eastern Consumers
17. Cortical Correlates of Cognitive and Emotional Processes
18. How Marketing Meets Neuroscience
19. Neuroelectric Methodologies for the Study of the Economic Decisions in Humans
20. Neurophysiological Measurements of Memorization and Pleasantness in Neuromarketing Experiments
21. A Neuroaesthetic Study of the Cerebral Perception and Appreciation of Paintings by Titian Using EEG and Eyetracker Measurements.
22. On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings.
23. Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective.
24. Methodology of a Typical ˵Neuromarketing″ Experiment.
25. BackMatter.
26. FrontMatter.
27. Neuroelectric Methodologies for the Study of the Economic Decisions in Humans.
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