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11. iPromotion: A Cloud-Based Platform for Virtual Reality Internet Advertising.

Author

Zampoglou, Markos, Malamos, Athanasios G., Kapetanakis, Kostas, Kontakis, Konstantinos, Sardis, Emmanuel, Vafiadis, George, Moulos, Vrettos, and Doulamis, Anastasios

Abstract

We present a large-scale platform for distributing Virtual Reality advertisements over the World Wide Web. The platform aims at receiving and transmitting large amounts of data over mobile and desktop devices in Smart City contexts, is based on a modular and distributed architecture to allow for scalability, and incorporates content-based search capabilities for Virtual Reality (VR) scenes to allow for content management. Data is stored on a cloud repository, to allow for a large amount of VR material to be kept and distributed, and follows a service-based approach of independent subsystems for the management, conversion and streaming of information. In order to function over a wide range of used end-devices, from mobile phones to high-end desktop PCs, the system is based on HTML5 technologies, and implements a remote rendering server to alleviate the computational burden on the end device. Furthermore, an extension of the MPEG-7 standard is used for the description and retrieval of 3D scenes from the cloud, and we have further ensured compliance of our system with a number of other structure and communication standards, to ensure extensibility and reusability of the sub-modules. The platform is a research work in progress: we present the subsystems already implemented, plan our next steps and describe our contributions to research. [ABSTRACT FROM AUTHOR]

Published
2014
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