Author: "Thomas, Jacquelyn S." / Publication Type: Books - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Thomas, Jacquelyn S."' showing total 5 results

Start Over Author "Thomas, Jacquelyn S." Publication Type Books

5 results on '"Thomas, Jacquelyn S."'

1. Fighting Commoditization: Dimensions, Performance Impact, and Moderators of Marketing Strategy in Commodity Environments

Author: Reimann, Martin, primary, Schilke, Oliver, additional, and Thomas, Jacquelyn S., additional
Published: 2014
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2. Recapturing Lost Customers

Author: THOMAS, JACQUELYN S., primary, BLATTBERG, ROBERT C., additional, and FOX, EDWARD J., additional
Published: 2010
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3. The Fundamentals of Customer Equity Management

Author: Blattberg, Robert C., primary and Thomas, Jacquelyn S., additional
Published: 1999
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4. The Fundamentals of Customer Equity Management

Author: Blattberg, Robert C., primary and Thomas, Jacquelyn S., additional
Published: 1998
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5. Fighting Commoditization: Dimensions, Performance Impact, and Moderators of Marketing Strategy in Commodity Environments.

Author: Reimann, Martin, Schilke, Oliver, and Thomas, Jacquelyn S.
Published: 2015
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