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By addressing the concept of merchandising, this handbook shows librarians how to turn their young adult collection into one that will attract teenagers. Delivering an introduction to marketing and merchandising concepts, the author shares years of experience as a teen services librarian, combined with the latest studies and research findings on teen reading interests and behavior. The book addresses such matters as display techniques and visual merchandising, and provides new ideas for booklists, bulletin boards, and reader's advisory. Stressing the importance of a plan of service for young adults, the book demonstrates ways to improve customer service and tailor it toward teens to create a comfortable environment. The final chapter of the book features numerous display ideas for the young adult collection with annotated lists of useful resources. Includes six tables and 27 illustrations. Includes an index. (AEF)

A special issue of Overseas Universities devoted to university libraries contains 10 articles concerning developing nations, particularly Africa. Articles cover: an architect's survey of university library problems; planning libraries in the humid tropics, with emphasis on the University of the South Pacific in Suva, Fiji; aid, funding, and technical assistance; the history and development of the University of Mauritius Library; a description of Trinidad's university library; security problems and book loss in Nigeria university libraries; history and description of the Standing Conference of African University Libraries; the role of the Standing Conference on Library Materials on Africa in facilitating acquisition of African materials; British book aid for overseas universities; and a comparison of university bookselling in Nigeria and the United Kingdom. (LS)

Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage capacity, informative Web sites, advertisement spending, market penetration, and applications. (AEF)

This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter providing an overview of the apparel and accessories industry and various related career options and a chapter explaining how marketing principles are applied within the industry. The two chapters of Unit 2 cover human relations and communications and the mathematics skills required for a career in apparel and accessories marketing. Unit 3 consists of chapters presenting product information on the following items: fabric, women's clothing, menswear, children's wear, shoes, and accessories. The six chapters included in Unit 4 cover marketing skills related to the following: buying and pricing, physical distribution, promotion, visual merchandising, selling, and management and administration. Each chapter begins with real-life examples and refers repeatedly to current industry trends and to the experiences of real apparel and accessories marketing businesses. Learning experiences are interspersed throughout each chapter, and each unit concludes with a project or case study designed to unify the various topics covered in that unit. (MN)

The volume on current perspectives in distributive education contains 29 individually authored articles organized into three sections. The first section on program conceptualization deals with the following subjects: the evolution of distributive education, program planning, advisory committees, placement services, postsecondary distributive education, adult programs, distributive education and the disadvantaged, and training agreements. Section two on curriculum and instruction deals with these subjects: curriculum options, curriculum uniformity, postsecondary career education, specialized urban programs, incremental learning materials, store/laboratories, adult distributive education for the entrepreneur, learning activity packages, distributive education in the middle grades, marketing, tourism, and model store plans. Section three on facilitating functions and services deals with the following subjects: curriculum laboratories, research, statewide evaluation systems, distributive education supervision in urban school systems, and student teaching in distributive education. (JR)

Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the service that the customer sees, what goes on behind the scenes, chart of accounts, forms for the college store, means of evaluation, some research findings, whether the service should be in-house or through contract, the manager, and recognition and salaries. Specific topics include: basic store needs--sales, storage, and office; equipment to cut expense and improve service; books as educational tools; text and nontext books; general merchandise lines; special services; branch operations; purchasing control; customer policies; accounting and cash handling procedures; internal controls; staff training programs; the policy, staff, and procedure manuals; measuring effectiveness; operating statements; customer surveys; complaint evaluation; budgeting for retail needs; accrual versus fund accounting; the place of the store in the university organization; and reporting lines and controlling factors. Appended materials include: sample bookstore policies and procedures; sample staff manuals and job descriptions; guide to bookstore services for faculty; and checklists pertaining to leasing, inventory, finances, personnel, and public relations. (SW)

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research, budget research, and the future of advertising research. Appendixes listing advertising research reviews and references are included. (RL)

In recent years, many nonprofit organizations have begun to use marketing principles, partly because of the more competitive environment. This guide to marketing such an organization consists of four sections. Section 1, "Understanding Marketing," includes "Your Part in the Marketing Process" and "What is Marketing? Why Should You Do It?" Section 2, "Laying the Groundwork," considers "Analyzing Your Organization's Internal Political Environment,""Defining Your Organization's Mission,""Aiming for Target Markets,""Applying Research to Achieve Marketing Results,""Analyzing the Competition," and "Trails to Success: Needs Analysis." In Section 3, "The Building Blocks of Marketing," the following topics are covered: "Onions, Umbrellas, and Mosaics: Marketing Techniques to Advance Your Organization's Services,""Creating and Executing a Marketing Mix,""Developing a Promotional Plan,""Selecting Promotional Media: A Guide,""Creating Print Advertising," and "Using Sales as Part of Your Total Marketing Effort." Finally, Section 4, "The Marketing Planning Map: A Marketing Blueprint," offers "Exploring the Marketing Planning Map" and "Your Nonprofit Marketing Compass." More than 30 worksheets and figures are included, and 65 references are provided. (SM)

The article provides information on inventories for businesses that manufacture or buy goods to sell to customers. It defines an inventory as the goods and products that business owners sell to customers in the ordinary course of business. It cites an example to illustrate why materials and supplies that are not part of the merchandise sold are not included in inventory. An overview of inventory cost deductions is provided.

Managing user experience of advertising on eCommerce sites poses unique challenges due to the need of balancing profiting and optimizing user experience. Merchandising on eCommerce sites is similar to online advertising, because users oftentimes do not perceive and interact with them differently due to their similar look and feel. This paper proposes a framework of user experience management, an approach towards user research, and a number of design recommendations for online advertising and merchandising. [ABSTRACT FROM AUTHOR]

An introduction to the book "How and Where to Locate the Merchandise to Sell on EBay: Insider Information You Need to Know From the Experts Who Do It Every Day" is presented.

Chapter 5 of the book "Market Research for Shopping Center" is presented . It explores the use of market research for creating leasing and merchandising plan for shopping centers. It is said that market research provides market insight that is essential for selling the space effectively and honestly to a prospective retailer. The eight components of the leasing plan are discussed.

Chapter 2 of the book "Shopping Center Marketing" is presented. It highlights the tenant selection, merchandising, and leasing support. Merchandising and leasing are considered vital in shopping centers in order to meet customers' demands in the trade area and to operate profitably, while serving as an asset of its community. Leasing is inferred to involve awareness of the latest information available concerning trade area demographics and psychographics for a successful merchandise mix.

Chapter 12 of the book "Retailing" is presented. It explores how the leasing manager can be more successful in understanding several components of retailing like its relationship factors, demographics and psychographics, business strategies, qualifying prospective tenants and recognizing the signs of trouble in merchandising.

Chapter 11 of the book "Remerchandising Centers in Redevelopment" is presented. It discusses the fundamental concepts that are applicable to remerchandising or leasing the redevelopment. Other related topics including business planning elements, marketing strategy on the redevelopment and the criteria for completing the overall redevelopment and merchandising plan are discussed.

Chapter 3 of the book "Tenant Mix, Merchandising and Leasing Strategies" is presented. Leasing is a vital aspect in determining the income and productivity of a shopping center. It creates the value and uniqueness which the managers and leasing team members allow to respond the needs of the customers. It highlights the importance of tenant mix, leasing negotiations and market competition.

This article traces the earliest historical roots of the insurance industry. The notion of an insurance contract traces its earliest historical roots to the use of bottomry contracts in Babylonian society of the third millennium. A somewhat different practice developed among Chinese marine traders around 3000 BC. Rather than simply transferring all risk from one party to another, groups of traders established reciprocal arrangements in which each trader's store of merchandise was subdivided into small equal shares, each of which was carried on a different ship. Property-liability insurance encompasses all lines of business associated with damage to property.

Chapter 4 of the book "Shopping Center Management" is presented. It examines some of the factors that contribute to an effective tenant mix and profitable leasing strategies in shopping centers. The significance of understanding the different classes, categories and classifications of retailers for shopping center managers is discussed. It also offers information on analysis and marketing tools that provide invaluable direction for merchandising.

A merchandise license worksheet is presented which appears in the book "Getting Permission: How to License & Clear Copyrighted Materials Online & Off," by Richard Stim. The required information includes the names of licensor business, licensed product and the work.

The article discusses various reports published within the issue, including one by Keith W. Browning on the leasing plan and another by Charles R. Cope on tenant mix, merchandising and leasing strategies.

A definition of the term "retail merchandising unit" is presented.

A definition of the term "merchandise manager," which refers to the executive in charge of the merchandise division of a store, is presented.

The article provides information on how to create a competitive merchandising entertainment and comparable centers. It is stated that combination of restaurants and movie theaters carry good ideas of entertainment over regular retailers. In developing a brand-new projects, choose which particular discount department store is an appropriate anchor.

The article presents a conclusion about a retail business. It states that a retail store changes and grows and business and personal goals may also transform but some entrepreneurs will not be satisfied if they do not have stores in every town in the country. It infers that some people enter into business due to passion of products but others are selling the products for profit.

Information on the juvenile actress Anissa Jones is presented. Anissa endorsed a multitude of merchandising items, including dolls, toys , and books as well as children's clothing. Anissa was a ministar. Anissa died from a lethal mixture of quaaludes and alcohol at a friend's party in San Diego, California.

A definition of the term "velox," which refers to the number of different merchandise categories within a store or department, is presented.

A definition of the term "tall-wall mall stall," which refers to a merchandising unit used by temporary tenants that is built out from an empty wall, is presented.

A definition of the term "superregional center," which is similar to a regional center but has more anchors, a deeper selection of merchandise, and draws from a larger population base, is presented.

A definition of the term "specialty store" is presented, which refers to a store that carries a limited number of merchandise categories and provides a high level of service.

A dictionary entry for the term "retail merchandising unit" is presented.

A definition of the term "merchandising plan," which refers to either an overall plan locating merchandise mix throughout the lease plan or a retailer's plan for merchandise in a given period, is presented.

A definition of the term "merchandising," which refers to the planning involved in marketing the right merchandise in the right place, at the right time, in the right quantities and at the right price, is presented.

A definition of the term "merchant advisory board," which refers to a group of merchants that meets monthly with marketing to discuss success stories, marketing programs, challenges and other issue facing the center and its merchants, is presented.

A definition of the term "merchandise mix," which refers to the variety and categories of merchandise offered by the retail tenants assembled in a particular shopping center, is presented.

A definition of the term "merchandise events," which refers to events intended to enhance a natural retail period or to promote a specific merchandise category, is presented.

A definition of the term "carded," which refers to describing merchandise that is delivered to the retailer attached to a display card, is presented.

The article profiles composer William Chalmers. It states that in 1779, Chalmers was born in Paisley, Scotland and enter tobacco business. It mentions that he abandoned the merchandising business due to unfortunate reverses which cause him to take various jobs including a book distributor, dentist, and drysalter. It says that the verses written by Chalmers contains humor and due to his versatility, his piece regarding the kinds of weather in Scotland was published in 1839.