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Chapter 6 of the book "Expressing Islam: Religious Life and Politics in Indonesia" is presented. This chapter examines the rise, fall and current comeback campaign of television preacher Aa Gym. The author looks at his marketing strategies, including branding, positioning and differentiation, in order to transform himself into a celebrity preacher.

Chapter 5 of the book "Roosevelt, the Great Depression, and the Economics of Recovery" is presented. It explores the economic strategy of President Franklin D. Roosevelt in the U.S. for achieving economic recovery. It highlights the liberation of domestic policy from the lock hold of needlessly high, deflationary interest rates, credit restriction and budget balance.