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Agricultural science & technology information service system `110΄ (ASTISS-110), connected through unitary telephone hotline as well as multipurpose service of the network, television and video etc, is one of the most characteristic content of the Chinese rural informatization. ASTISS-110 is a low cost and high efficiency way to make the agricultural science & technology achievements extension and achieve the combination of science & technology with farmers in the rural area. This paper would primary focus on the ASTISS-110 foundation and system principle. On basis of its main functions and system objectives, we put forward the combination of the `Sky- Land-People΄ technical solution, and analyze the management operation mechanism from commonweal service, enterprise management and commercialization operation. [ABSTRACT FROM AUTHOR]