1. Common Factors Underlying Barriers to Export: A Comparative Study in the European and U.S. Paper Industry.
- Author
-
Sullivan, D. and Bauerschmidt, A.
- Subjects
EXPORT marketing ,COMPARATIVE studies ,INTERNATIONAL trade ,MANAGEMENT - Abstract
This article reports on results of a comparative analysis of the beliefs of European and the U.S. managers concerning the perceived importance of barriers to export. Barriers to export is a research issue with meaningful implications to export theory. The data used in this study was collected during two research projects. The first was a study completed by the Center for Industry Policy and Strategy of the University of South Carolina (USC). The second was an extension of the original research accomplished by the authors through the support of USC and Pulp and Paper International, a Belgium-based trade magazine with a worldwide readership. Like their U.S. counterparts, the European respondents marked few barriers as influential inhibitors to export. The most notable difference was the lower regard held by European managers for the obstacle enacted by managerial disinterest in export. This barrier had a mean response of approximately 2.0 versus the 3.0 marked by U.S. respondents. More tellingly, some 46.1% of the U.S. respondents indicated that management emphasis on developing the domestic market was more than somewhat important as a barrier to export, whereas only 11.3% of the European respondents held the same view.
- Published
- 1989