1. Stake, Conflict, and Performance in Export Marketing Channels.
- Author
-
Rosson, J. and Ford, I. D.
- Subjects
CONFLICT management ,EXPORT trading companies ,EXPORT marketing ,MANUFACTURING industries - Abstract
The major concern in this paper has been to examine conflict in export manufacturer distributor relationships, and the degree of association between conflict and the stake of the manufacturer in the relationship, and the performance of the channel in question. This paper reports findings from a survey of Canadian manufacturers using an exporting arrangement to run their own overseas marketing operations. A number of factors militate against this choice, such as low sales volumes in individual markets and high start-up and running costs of overseas sales branches. The survey sample comprised nineteen Canadian manufacturing companies exporting industrial goods to Great Britain and selling through independent distributors. The study reported here is an early attempt to empirically examine behavior in export marketing channels. Whilst a good amount of channel field studies have been conducted, the focus of studies extent has almost exclusively been domestic. While channel management is universally important, the separation of most exporters and their overseas distributors makes the matter critical once goods flow across international boundaries.
- Published
- 1980