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Start Over Author "Fischer, Mark" Topic brand name products Publication Type Book Reviews Publication Type Trade Publications

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1. How DraftKings, FanDuel and Caesars battled for Super Bowl supremacy: The three sports betting brands are hoping to cash in on the Big Game.

Author

Fischer, Mark

Subjects
*SPORTS betting, *GAMBLING laws, *BRAND name products, *GAMES, *COMPULSIVE gambling
Abstract

FanDuel, DraftKings and Caesars Entertainment took different marketing approaches as they attempted to lure millions of would-be gamblers to their platforms, placing their own bets on whether it's more effective to run a pricey in-game ad, pregame spot, or both. The NFL's official gambling partners were all hoping to cash in this Super Bowl with legalized sports betting more popular than ever before. [Extracted from the article]

Published
2022

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