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Your search keyword '"Fischer, Mark"' showing total 12 results
Start Over Author "Fischer, Mark" Publication Type Book Reviews Publication Type Reviews Publication Type Trade Publications
12 results on '"Fischer, Mark"'

7. How the NHL is reinventing in-game marketing—and reacting to fan criticism: League believes its 'digitally enhanced dasherboards' can revolutionize sports advertising landscape.

Author

Fischer, Mark

Subjects
*SPORTS advertising, *SPORTS sponsorship, *EXPORT marketing
Abstract

The league has ramped up in-game advertising efforts over the last decade, with on-ice virtual ads, virtual ads on the glass, helmet ads and limited ads on jerseys. The NHL regular season was barely underway last month when some fans began complaining that new virtual advertisements on the TV broadcasts were making parts of the games difficult to watch. How the NHL is reinventing in-game marketing - and reacting to fan criticism: League believes its "digitally enhanced dasherboards" can revolutionize sports advertising landscape. [Extracted from the article]

Published
2022

9. How DraftKings, FanDuel and Caesars battled for Super Bowl supremacy: The three sports betting brands are hoping to cash in on the Big Game.

Author

Fischer, Mark

Subjects
*SPORTS betting, *GAMBLING laws, *BRAND name products, *GAMES, *COMPULSIVE gambling
Abstract

FanDuel, DraftKings and Caesars Entertainment took different marketing approaches as they attempted to lure millions of would-be gamblers to their platforms, placing their own bets on whether it's more effective to run a pricey in-game ad, pregame spot, or both. The NFL's official gambling partners were all hoping to cash in this Super Bowl with legalized sports betting more popular than ever before. [Extracted from the article]

Published
2022

10. Collected essays.

Author

Fischer, Mark F.

Subjects
RETURN of Scripture in Judaism & Christianity: Essays in Postcritical Scriptural Interpretation, The (Book)
Abstract

Reviews the book `The Return to Scripture in Judaism and Chritianity: Essays in Postcritical Scriptural Interpretation,' edited by Peter Ochs.

Published
1995

11. Book reviews and short notices.

Author

Fischer, Mark F.

Subjects
BOOK of the Torah: The Narrative Integrity of the Pentateuch, The (Book)
Abstract

Reviews the book `The Book of the Torah: The Narrative Integrity of the Pentateuch,' by Thomas W. Mann.

Published
1991

12. Principled Ministry: A Guidebook for Catholic Church Leaders.

Author

Fischer, Mark F.

Subjects
CHURCH work, NONFICTION
Abstract

The article reviews the book "The Principled Ministry: A Guidebook for Catholic Church Leaders," by Loughland Sofield and Carroll Juliano, with foreword by Archbishop Gregory M. Aymond.

Published
2012

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