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Summary: "Brenda Laurel is best known for her work with Purple Moon, the pioneering game company she cofounded in the 1990s. Purple Moon's games were based on years of research Laurel completed in an effort to understand why computer games seemed to be of so little interest to girls. Using diverse archival sources such as trade journals, newspapers, and recorded interviews, alongside Laurel's completed games and own writings and an original interview with Laurel herself, this volume offers insight into both the early development of the games for girls movement of the 1990s and the lasting impact of Laurel's game design breakthroughs. In her work with Purple Moon, Laurel drew on her background in theatre as well as her expertise in human computer interaction and qualitative research. By relying on this interdisciplinary background, Laurel made significant contributions to our understanding of the design and development of games as a medium for emotional rehearsal and storytelling. Additionally, her dedication to research-informed design has had a longstanding impact as companies and designers increasingly rely on audience research and metrics to shape their practices. The newest in Bloomsbury's Influential Video Game Designers series, Carly Kocurek highlights the contributions of a designer whose work has had a profound impact on the development of both games for girls and empathy games"-- Provided by publisher.

Summary: One day in November 2001, Mukesh Ambani, Chairman of Reliance Group, the largest private sector enterprise in India, mandated K.V. Subramaniam to build a life sciences business from scratch. With no formal education in biology, he was initially at sea. But, endowed with a corporate business development background and a do-or-die spirit, he set out to systematically understand and create a research-driven, biotechnology-leveraged company with a differentiated footprint and a distinct culture.

Summary: "NPR's media correspondent delves into the most influential media company in the world, News Corporation, showing how Murdoch survived the corruption scandal that nearly tore it apart In July 2012, testifying before a British parliamentary inquiry about the News of the World telephone hacking scandal, Rupert Murdoch experienced what he called "the most humble day of my life." Murdoch seemed certain to lose control of the monolithic news company he had built from a single Australian daily. The drama was all the more remarkable because of his unrivaled political and cultural influence worldwide, through Britain's take-no-prisoners tabloids, the top-rated Fox News Channel, the New York Post, and the Wall Street Journal. Within months, Murdoch, bloodied but not bowed, reasserted his hold by splitting News Corp into two companies. The summer's stories of the jockeying among Murdoch's children and corporate lieutenants to succeed him were silenced; what promised to be the second half of King Lear never unfolded. News Corp marched on, its king aging but firmly on the throne. In Murdoch's World, David Folkenflik tells the story of how News Corp survived this tumultuous chapter, and of the man who makes the news, literally: Rupert Murdoch"-- Provided by publisher.

Summary: A true legend in his own time, media baron Rupert Murdoch is one of the world's most visible and controversial figures in business. Infamous for his high-risk ventures, Murdoch has proven skeptics wrong many times over as his investments and unlikely gambles more often than not have brought him both influence and fortune. And there's no indication Murdoch's going to slow down any time soon, as he continues to shape his News Corp. - one of the most powerful media companies in the world - for the global challenges of the new millennium.". "The Murdoch Mission is an unprecedented inside account of Murdoch's headline-making efforts to transform his empire for the digital age - assisted by his young sons Lachlan and James, who have been placed in leadership positions by their father. Award-winning journalist Wendy Goldman Rohm presents a dramatic narrative of the Murdoch family and News Corp.'s strategic forays into digital media and broadcastng, new Internet-based businesses, and the creation of the biggest enterprise of Murdoch's career: the multibillion mammoth Sky Global Networks