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Your search keyword '"Sturdivant, Frederick D."' showing total 23 results
Start Over Author "Sturdivant, Frederick D." Publication Type Academic Journals
23 results on '"Sturdivant, Frederick D."'

5. Spend a day in the life of your customers

Author

Gouillart, Francis J. and Sturdivant, Frederick D.

Subjects
Management -- Methods, Organizational effectiveness -- Management, Customer relations -- Management, Business, Business, general
Abstract

The ability to attain insights and a sense of the market through customer contact, and then to translate those insights into strategic management, is the greatest skill a senior executive can have. Many top-level managers believe in customer contact, but too often this contact is left exclusively to those in the marketing and sales departments. This, however, is a risky approach for several reasons, including the fact that input from customers is valuable only if it is garnered from every level, down to the end user.

Published
1994

18. Customer-driven distribution systems

Author

Stern, Louis, W. and Sturdivant, Frederick D.

Subjects
Marketing research -- Usage, Product management -- Analysis, Marketing -- Methods, Distribution of goods -- Methods, Distribution channels -- Analysis, Business, Business, general
Published
1987

19. Bounding markets in merger cases: identifying relevant competitors.

Author

Dunfee, Thomas W., Stern, Louis W., and Sturdivant, Frederick D.

Subjects
Competition (Economics) -- Models, market share -- Economic aspects, monopolies -- Cases, Acquisitions and mergers -- Economic aspects, Brown Shoe Co. v. United States (370 U.S. 294 (1962)), Clayton Act (15 U.S.C. 18)
Published
1983

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