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1. Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value.

Author

Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, and Shiri D. Vivek

Abstract

The article presents a study which investigates the effects of perceived value on Taiwanese customer intention to use the Internet as a retailing platform. The study uses a total of 295 usable survey responses which were collected in the major commuter district of Taipei, Taiwan. Results show significant impact of both functional and epistemic values on information collection and order placement.

Published
2009
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