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Coffeeshop Boy's is one of the cafes that has survived the Large-Scale Social Restrictions (LSSR) and Enforcement of Restrictions on Community Activities (ERCA) policies during the pandemic. The power of investors and the quality of coffee are the reasons the Coffeeshop Boy's stay afloat. Coffee is a refreshing ingredient that comes from annual plantations. In Indonesia, farmers cultivate Robusta coffee and Arabica coffee, the difference between these two types of coffee can certainly be known from the taste. This research uses the descriptive qualitative method. Coffeeshop Boy's was originally a bottled coffee company that later turned into a home cafe. The LSSR and ERCA policies make this business must implement the right marketing strategy with the SWOT analysis method to find out the appropriate marketing strategy for this business in maintaining its business in the midst of a pandemic. The results of the SWOT analysis have shown that the total score of the IFAS matrix for strength items is 3.956 while for weakness items are 1.678. The results of the SWOT analysis have shown that the total score of the EFAS matrix for opportunity items is 3.241 while for threats items are 3.359. Based on the coordinates of the IFAS and EFAS matrices, Coffeeshop boy's is in quadrant 2 (ST Strategy) with a product diversification strategy. This has shown that Coffeeshop boy's can face the various threats that exist by taking advantage of the strengths they have. The ST strategy that needs to be implemented is to create new product innovations, provide special offers for new consumers, consumers who are having birthdays, or booking meetings, extend operational time, and create events to strengthen Coffeeshop Boy's branding.

Metode konvensional deteksi pemalsuan kopi luwak menggunakan analisis kimia bersifat destruktif, mahal, membutuhkan preparasi sampel dan waktu lama. Perancangan alat sederhana, cepat, akurat, dan non destruktif berdasarkan sifat biolistrik berpeluang untuk mendeteksi pemalsuan kopi luwak. Penelitian ini bertujuan mendapat topologi Jaringan Saraf Tiruan (JST) terbaik untuk mendeteksi pemalsuan kopi luwak menggunakan input sifat biolistrik berdasarkan total fenol, pH, dan persentase pemalsuan kopi luwak. Hasil penelitian menunjukkan bahwa impedansi, resistansi seri, resistansi paralel berbanding terbalik dengan frekuensi, induktansi seri dan induktansi paralel berbanding lurus dengan frekuensi. Topologi JST terpilih yaitu (5-40-40-3) memiliki MSE pelatihan 0.0099 dan MSE validasi 0,0479. Hasil penelitian menunjukkan sifat biolistrik dan JST berpotensi sebagai sensor mendeteksi pemalsuan kopi luwak.

Marketing plays an important role in determining an enterprise’s success. Inappropriate marketing strategy can lead to various risks, especially for SMEs that have not prepared their risk management. This research aims to identify and specify marketing strategy priorities in the production of potato chips, and to decide anticipationary action in determining risk mitigation. The research is a case study of XYZ company. The method used for risk analysis was Fuzzy FMEA, and that used to specify the strategic priorities was ANP. The results indicate that the most potential risks in potato chip marketing are promotion risk, which is caused by inappropriate steps with regard to promotion targets, and the absence of a brand image. The primary strategy in market risk mitigation is to improve sub-strategy promotion, which increases the effectiveness of promotion facilities and infrastructure, complies with the development of information and communication media, and maintains service quality in the sub-criteria of building and maintaining good relations with customers.