1. The impact of the COVID-19 pandemic on nostalgic social media use
- Author
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Peng Xiang, Lijuan Chen, Fuming Xu, Shasha Du, Mingxuan Liu, Yimeng Zhang, Jiayu Tu, and Xiaoyuan Yin
- Subjects
pandemic ,nostalgia ,social media ,nostalgic social media use ,Douyin ,Psychology ,BF1-990 - Abstract
IntroductionDespite popular speculation that nostalgic social media use skyrocketed during the COVID-19 pandemic, this has yet to be formally investigated in the scientific literature.MethodsInterrupted time series analysis (ITSA) using a segmented regression model was performed to examine the changes in the weekly volume of searches for nostalgic songs on Douyin (the Chinese version of TikTok), as a proxy for nostalgic social media use, before and after the lockdown of Wuhan (signaled the start of the pandemic on a national scale in China).ResultsAcross the study period (January 1, 2019–February 28, 2021), an immediate and significant increase in nostalgic social media use was observed when the pandemic initially started (95% CI = [47314.30, 154969.60], p
- Published
- 2024
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