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Introduction Heated tobacco products (HTPs) are promoted as less harmful than cigarettes; nonetheless, whether HTPs help smokers quit is uncertain. Methods Data from 4067 Mexican adult smokers surveyed longitudinally every four months (November 2019–March 2021) were analyzed. Mixed-effects multinomial models regressed HTP use frequency (no use=reference; monthly; weekly; and daily use) on sociodemographics and tobacco/nicotine-related variables. Among participants who completed at least two surveys (n=2900) over four months, the duration of their longest smoking quit attempt (SQA) between surveys (SQAs: 5 cigarettes (ARRR=1.69 [95% CI: 1.12–2.55], 1.88 [95% CI: 1.26–2.81] and 6.46 [95% CI: 3.33–12.52], respectively); e-cigarette use (ARRR =5.68 [95% CI: 3.38–9.53], 6.54 [95% CI: 4.06–10.55] and 2.59 [95% CI: 1.26–5.30]); lower HTP risk perceptions (ARRR=2.12 [95% CI: 1.50–30.00], 2.25 [95% CI: 1.63–3.10] and 2.00 [95% CI: 1.25–3.22]); exposure to HTP information inside (ARRR=2.13 [95% CI: 1.44–3.15], 2.13 [95% CI: 1.49–3.05] and 3.72 [95% CI: 2.28–6.09]) and outside stores (ARRR=2.36 [95% CI: 1.56– 3.57], 2.32 [95% CI: 1.65–3.25] and 2.44 [95% CI: 1.41–4.24]) where tobacco is sold; having family (ARRR=2.46 [95% CI: 1.54–3.91], 2.90 [95% CI: 1.93–4.37] and 2.96 [95% CI: 1.52–5.77]) and friends (ARRR=5.78 [95% CI: 3.60–9.30], 4.98 [95% CI: 3.22–7.72] and 6.61 [95% CI: 2.91–15.01]) who use HTPs. HTP use frequency was not associated with quit attempts, except for monthly HTP use predicting SQAs lasting ≥30 days (ARRR=2.12 [95% CI: 1.17–3.85]). Initiation of HTP use was not associated with changes in smoking frequency. Limiting analysis to those who intend to quit smoking also yielded null results. Conclusions Among Mexican adult smokers, frequency of HTP use was mostly not associated with either cessation behaviors or changes in cigarette consumption, suggesting that HTPs have limited to no effectiveness for smoking cessation.

Objetivo. Explorar la aceptabilidad de la actual prohibición de Sistemas Electrónicos de Administración de Nicotina (SEAN) y cuatro propuestas regulatorias (prohibición de saborizantes, espacios libres de emisiones, edad mínima para compra y prohibición de promociones) entre usuarios de nicotina. Material y métodos. Estudio transversal de panel realizado en fumadores y vapeadores mexicanos (no­viembre 2018-marzo 2020). Mediante análisis de regresión logística se estimaron razones de momios ajustadas (RMa) para evaluar la asociación entre las variables independientes y el apoyo a la prohibición y cuatro propuestas regulatorias. Resultados. El apoyo de la prohibición fue de 20%. El nivel de aceptación de las propuestas fue de 21% prohibición de sabores, 23.2% prohibición de promociones, 40.5% espacios libres de emisiones, y 47.9% edad mínima para compra. Con­clusiones. En México existe un rechazo generalizado de los usuarios de nicotina a la prohibición de los SEAN, y mayor aceptación sobre regulación de espacios libres de emisiones y edad mínima de compra.

The objective of this study was to evaluate the effectiveness of digital and traditional methods and strategies in the recruitment of Mexican individuals who smoke into a cessation study. Recruitment method refers in general to either digital or traditional recruitment. Recruitment strategies refer to the particular recruitment type utilized within each recruitment method. Traditional recruitment strategies included radio interviews, word of mouth, newspaper advertisement, posters/banners placed in primary healthcare clinics, and medical referrals. Digital recruitment strategies involved emails and study advertisements through social media (i.e., Facebook, Instagram and Twitter) and website. In a 4-month period, 100 Mexican individuals who smoke were successfully enrolled into a smoking cessation study. The majority of participants were enrolled via traditional recruitment strategies (86%) compared to the digital recruitment strategies (14%). Individuals screened in the digital method were more likely to be eligible to participate in the study, compared to the traditional method. Similarly, in comparison to the traditional method, individuals in the digital method were more likely to enroll in the study. However, these differences were not statistically significant. Both traditional and digital strategies made important contributions to the overall recruitment effort.

This study examined transitions in tobacco products use among Mexican smokers and dual users. Data were analyzed from exclusive smokers (n = 2,946) and dual users (n = 1,643) recruited from an online consumer research panel and surveyed every-four months from November 2018 to April 2021. For exclusive smokers, estimated transitions were (time “t + 1” four months after prior survey): a) remain as exclusive smokers; b) dual use; c) exclusive e-cigarette use or quit both products. Among dual users, transitions analyzed were: a) remain as dual user; b) exclusive smoker; c) exclusive e-cigarette user or quit both products. Multinomial models regressed transitions at “t + 1” on time “t” for control variables. Most exclusive smokers (81%) remained as such, 12.6% transitioned to dual use, 2.3% to exclusive e-cigarette use, and 4% quitted both products. Exclusive smokers were more likely to transition to dual use if they recently attempted to quit (AOR = 1.45) or had partners/family or friends who used e-cigarettes (AOR = 2.47 & 2.56 respectively). Most dual users (74.8%) remained as dual users, 20.4% transitioned to exclusive smoking, 1.6% transitioned to exclusive e-cigarette use, and 3.2% quitted both products. Dual users were more likely to transition to exclusive smoking if they had lower educational attainment, recently attempted to quit e-cigarettes (AOR = 1.70). Having friends who use e-cigarettes (AOR = 0.29) and higher smoking dependence (AOR = 0.55) were associated with a lower likelihood of quitting. Recent quit attempts and e-cigarette use among close social network members may explain the short-term transitions, though longer follow-up is needed to assess sustained smoking cessation.

Objective. To describe the profile and patterns of dual uses (n=954) and exclusive cigarette users (n=2 070) and determine the correlates of more frequent e-cigarette use among dual users and their reasons for e-cigarette use. Materials and methods. An online survey of Mexican adult smokers. Logistic models regressed dual-use (exclusive smoking vs. dual user) on sociodemographic, smoking varia­bles and substance use behaviors. We conducted censorial binomial models to estimate the correlates of frequency of e-cigarette use among dual users. Results. Dual users were younger had higher education (AOR=2.22) and higher levels of smoking dependence (AOR=1.31), preferred cigarettes with flavor capsules (AOR=1.58) and had recently attempted to quit smoking (AOR=1.38). Marijuana use and being daily smokers were correlates of higher frequency of use among dual users. Conclusion. Dual users had a higher risk profile than exclusive smokers, which was even more prominent in dual-users who used e-cigarettes frequently.

Background. While overall trends in tobacco use among men are declining, tobacco use continues to rise significantly among women in developing countries. This study aimed to explore the gender-related beliefs and attitudes about tobacco use and smoking cessation in Mexico, one of the top five Latin America countries with the highest prevalence of tobacco consumption. Materials and Methods. This study was conducted using an explanatory qualitative methods design. Semi-structured interviews were conducted with 14 adults smokers (8 women & 6 men) who visited primary healthcare clinics in Mexico City. Two researchers independently coded the interviews and applied the final codes upon consensus. Inter-rater reliability was assessed for four groups of codewords (92% agreement), based on an ecological model on socio-cultural factors. Findings. Initiation to smoking in women begins out of curiosity, and in men by imitation. Also, women start using tobacco at an older age compared to men. During maintenance of smoking, women report experiencing loneliness and anxiety about multiple responsibilities, e.g. women reveal that they feel guilty when they smoke due to their maternal role as caregivers. Additionally, some women report that smoking is a symbol of freedom, recalling the media messages associated with promoting tobacco products. Among men, the results show that they smoke for pleasure and to socialize, and consider that women smoke to imitate men and feel powerful. Regarding cessation, women are ambivalent about quitting smoking or not, and men mention not needing professional support. For organizational barriers, women mention the cost of treatment and men, the distance to clinics. Conclusion. Smoking cessation interventions should be proposed from an approach that involves changes in social norms, seeking a more equitable relationship between men and women. Therefore, there must be broad engagement from different sectors and not just at the health sector level.

Introduction Nicotine Replacement Therapy (NRT) is an effective treatment for smoking cessation. However, medication usage and adherence remain a challenge that contributes to low smoking cessation rates. In Mexico, 8 in 10 smokers are interested in quitting. However, only 6% of Mexican smokers use medication for smoking cessation. The objective of this study is to assess the feasibility and acceptability of a mobile health (mHealth) intervention to increase usage and adherence of NRT in Mexico. Methods The study involves a secondary data analysis. Forty smokers were recruited to participate in a single-arm pilot study. Participants received an mHealth intervention that uses tablet-based decision support software to drive a 12-week text messaging smoking cessation program and pharmacotherapy support. The intervention allows two-way interactivity text messaging between participants and a tobacco treatment specialist. NRT was offered to participants in accordance with practice guidelines in Mexico. Outcome measures included utilization of NRT, text messaging interactivity with the program, and biochemically verified abstinence at 12 weeks. Results Thirty smokers met the criteria for use of NRT. Average age of participants was 38.1 years (SD=10.7), and they were primarily male (56.7%) with at least an undergraduate degree (60%). All participants requested NRT at baseline, and 60% requested a refill at week 4. During the 12-week intervention period, participants sent 620 messages to the program (mean=20.6, SD=18.34) of which 79 messages (12.7%) were related to NRT. Three themes were identified in the messages related to NRT: enthusiasm, instructions, and side effects. At 12 weeks, 40% of participants reported using NRT

Objective. To evaluate an e-Health tool designed to en­hance smoking cessation in Mexico in primary healthcare. Materials and methods. Smokers 18 years of age and older were recruited in the waiting room of two primary healthcare clinics in Mexico City. Participants used an e- Health smoking cessation tool that included smoking-related assessments, education on pharmacotherapy, and motivational videos. A follow-up assessment was conducted at 12 weeks week on smoking status. Logistic regression models were performed to identify factors associated with smoking ces­sation or consumption reduction. Results. A total of 132 smokers were enrolled in the study. At follow-up, 23.5% of participants self-reported smoking cessation. Among those who did not quit smoking, 65.0% decreased the number of cigarettes. Factors associated significantly with smoking cessation were: being a non-daily smoker, being interested in quitting smoking, having low level of physical dependence, and participating in cessation treatment. Conclusions. The e-Health tool produced a high rate of smoking cessation. Better outcomes are obtained when this tool is used with conventional cessation programs.

OBJETIVO: Determinar en población fumadora el nivel de exposición a la mercadotecnia de la industria tabacalera (IT), a través de diferentes métodos de promocionar sus productos, antes y durante la publicación de la Ley General para el Control del Tabaco (LGCT) en 2008. MATERIAL Y MÉTODOS: Estudio de cohorte en fumadores adultos (n=941 pre-LGCT y n=1 051 post-LGCT) de cuatro ciudades mexicanas. Se realizaron análisis multivariados mediante modelos de ecuaciones de estimación generalizada (GEE). RESULTADOS: Se incrementó el autorreporte de recepción de muestras gratis de cigarros (3.7 a 8.1%), ropa o artículos con marcas o logos (3.6 a 6.4%), haber visto información sobre eventos especiales (1.9 a 4.7%), y publicidad en bares y discotecas para mayores de edad (21.4 a 28%). Se observaron decrementos de publicidad en exteriores (54.7 a 47.2%). CONCLUSIÓN: Es necesaria una política integral con prohibiciones totales de la publicidad y promoción de los productos de tabaco que integre mayor vigilancia y sanciones para lograr la disminución y prevención del consumo de tabaco.OBJECTIVE: To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008. MATERIALS AND METHODS: Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure. RESULTS: Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%). CONCLUSIONS: Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.

Objetivo. Describir las estrategias de publicidad, mercadeo, y venta productos del tabaco en 12 ciudades de México. Material y métodos. Los puntos de venta de tabaco, a 500mts alrededor de escuelas participantes de la Encuesta de Tabaquismo en Jóvenes (2005-2006), fueron identificados usando formatos observacionales y un Sistema de Información Geográfica en línea. Resultados. En promedio se encontraron 8 establecimientos y 5 puestos de calle alrededor de las 257 escuelas visitadas. 44.4% de los establecimientos tenía publicidad en interior, 8.3% poseían productos a la altura de los ojos de los niños y 6.5% tenía alguna promoción. El 33.6% tenía letrero de prohibición de venta a menores, en tanto que 44.4% de los establecimientos y 58.8% puestos de calle vendían cigarros sueltos. Conclusiones. Los productos de tabaco son ampliamente publicitados y comercializados alrededor de las escuelas. Existe un alto incumplimiento de las leyes referentes a la venta a menores y por menores. Es urgente implementar un sistema que permita una vigilancia continua de las estrategias de la industria y para el control del tabaco.Objective. To describe strategies used in the publicity, marketing, and sale, of tobacco products in 12 cities in Mexico. Material and Methods. Tobacco products points of sale (POS) were identified within a 500 m radius of Global Youth Tobacco Survey (2005-2006) schools. We used observational surveys and an online Geographic Information System (GIS). Results. In the 257 schools visited, we found, on average, 8.3 stores and 5 street vendors around each of them. Forty-four percent of the stores had interior tobacco publicity, 8.3% had tobacco products at children's eye level, 6.5% had some promotion, 33.6% had a no selling to minors sign, and 44.4% of stores and 58.8% of street vendors sold single cigarettes. Conclusions. Tobacco products are largely publicized and marketed around schools. There is no compliance of tobacco control legislations in regards to selling to minors and single cigarettes. It is necessary to implement a surveillance system to monitor strategies for tobacco control and the tobacco industry.

OBJETIVO: Identificar la susceptibilidad cognitiva a fumar y los factores asociados en estudiantes de 12 a 15 años. MATERIAL Y MÉTODOS: Se analizó la medición basal de una encuesta autoaplicable en 12 293 estudiantes no fumadores de escuelas secundarias, en el ciclo 2005-2006. Susceptible es aquel que contestó que aceptará un cigarrillo de su mejor amigo y cree que el año próximo fumará. Se obtuvieron modelos de regresión logística de multinivel. RESULTADOS: La prevalencia de susceptibilidad fue de 30%. Los factores asociados fueron autoestima baja (RM = 1.2, IC95% 1.0-1.5), búsqueda de nuevas sensaciones (RM = 1.6, IC95% 1.3-2.0) y actitud favorable a fumar (RM = 2.6, IC95% 2.2-3.2), así como permisividad social reflejada en reglas del hogar (RM = 2.2, IC95% 1.7-2.8). Sólo en mujeres existió interacción entre permisividad de fumar en el hogar y consumo de tabaco en padres (RM = 2.1, IC95% 1.1-3.8). CONCLUSIONES: La prevención debe promover la sensibilización de profesores y padres de familia como modelos antitabaco e incentivar hogares libres de tabaco.OBJECTIVE: To identify the cognitive susceptibility to smoking and associated factors in students between 12 and 15 years of age. MATERIAL AND METHODS: The baseline measurement of a self-administered survey conducted between 2005 and 2006 of 12 293 non-smoking high school students was analyzed. Susceptibility was considered to be a student who would accept a cigarette from his or her best friend and would smoke the following year. Multilevel logistic regression models were obtained. RESULTS: The prevalence of susceptibility was 30%. Associated factors were low self-esteem (RM = 1.2, IC95% 1.0-1.5), seeking new sensations (RM = 1.6, IC95% 1.3-2.0) and a favorable attitude towards smoking (RM = 2.6, IC95% 2.2-3.2), as well as the social permissibility reflected in the norms at home (RM = 2.2, IC95% 1.7-2.8). The interaction between permissibility of smoking at home and tobacco consumption by parents existed only for females (RM = 2.1, IC95% 1.1-3.8). CONCLUSIONS: Prevention should promote the sensitization of the family’s parents and teachers as anti-smoking models and encourage tobacco-free homes.

Objectives. To evaluate the prevalence of exposure to Internet communications on and advertising of electronic cigarettes (e-cigarettes) and their association with perceptions of the social acceptability of e-cigarettes in Mexico. Methods. Data were analyzed from eight surveys (2018–2021) of an online sample of Mexican adult (> 18 years) smokers and dual users (of combustible and electronic cigarettes). Self-reported exposure to e-cigarette advertising across various marketing channels was assessed, as well as visits to e-cigarette websites. Logistic regression analysis was used to evaluate the association between perceptions of the social acceptability of e-cigarette use and level of advertising exposure and visits to e-cigarette websites. Results. The Internet and outside e-cigarette stores were where exposure to advertising most occurred, as reported by 47.4% and 46.8% of respondents, respectively. Respondents who noticed e-cigarette advertisements on the Internet (adjusted odds ratio (OR) 1.43, 95% confidence intervals (CI) 1.25, 1.63), outside e-cigarette stores (adjusted OR 1.31, 95% CI 1.14, 1.50), and in temporary outlets (adjusted OR 1.16, 95% CI 1.01, 1.34), and those who visited e-cigarette websites (adjusted OR 1.48, 95% CI 1.25, 1.76) were more likely to perceive e-cigarettes as socially acceptable. Noticing advertisements across more channels was also associated with higher perceived social acceptability of e-cigarette use. Conclusions. Being exposed to e-cigarette marketing, either online or through traditional marketing channels, is associated with perceived social acceptability of e-cigarette use, as is contact with provaping sites. Regulatory options to avoid the proliferation of promotional websites disguised as opinion or user sites need to be considered.