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Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect the episodic recall of events. Building on part-set cuing theory, the authors propose that examples increase recall when they cue low-accessibility subcategories of events, but may decrease recall when they cue high-accessibility subcategories. Further, cuing with examples rather than subcategory names may in some situations clarify questions and reduce non-useable open-ended responses. Findings from a survey of 2137 adult Medicaid recipients are generally consistent with these predictions. [ABSTRACT FROM AUTHOR]

A framework that helps reveal the underlying values of decisions and allows to expressly think through the trade-offs between those values is presented. Decision mapping and extended decision mapping can be used in evaluating a decision that is formed around choice options, values/goals, outcomes and consequences. How values can be better integrated in decision making is explained.

A study examines whether means-end laddering research innovations used in decision-based voter segmentation processes can be effectively used for campaign message development. Results suggest that the innovations can be used effectively to develop campaign message.

Purpose – The purpose of this paper is to explore the relationship between consumers’ purchase motivations to show support for university programs and the influence of merchandise quality cues on their purchase decision, and examine how one's affiliation with a university (official or non-official) moderates this relationship. Design/methodology/approach – This research utilized a mail survey of university bookstore customers from the USA and Canada. The university, located in the USA, has an international reputation for its academic programs, its athletic teams, and its religious affiliation. Findings – Our findings demonstrate the significance of athletic programs over academic programs and religious values in motivating purchases of licensed university merchandise. Research limitations/implications – These findings have significant implications for several stakeholders in the business of retailing licensed merchandise. In particular, university licensors and their bookstore retailers may consider managing their inventory of licensed products to reflect the greater relative importance athletic teams have in the purchase decision process. Originality/value – This paper adds to our understanding of customer motivations to purchase university licensed merchandise, and the conditions when merchandise quality is a key decision driver. [ABSTRACT FROM AUTHOR]