Search

Copyright of Service Industries Journal is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Service Industries Journal is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and foreign owned banks operating in Ghana with respect to their dialogic potentials. The study employed both quantitative and qualitative approaches. Data was obtained from the contents of the websites as well as from customers of the banks considered. A two-sample t-test was used to test the hypotheses. The results show that all the banks incorporate ease of interface, usefulness of information and conservation of visitors' features in their websites. Again, the results show that significant differences exist between locally-owned banks and foreign-owned banks with regards to user perceptions of the conservation of visitors' principles on bank websites. The findings are that user perceptions must be taken into consideration in the development of websites. Firms should avoid the temptation of blindly imitating other websites without considering the input of specific users and other stakeholders. The novelty of the research stems from the data triangulation approach used. [ABSTRACT FROM AUTHOR]

The existing literature shows that there is a negative relationship between irritation and consumers' attitudes towards mobile advertising. In spite of this, little attempt has been made to reduce this effect. Thus, this study examines the moderating effect of personal innovativeness on the relationship between irritation and attitudes towards mobile advertising. The authors found a negative relationship between irritation and attitudes towards mobile advertising. It also was noted that there is a positive relationship between personal innovativeness and attitudes towards mobile advertising. Additionally, the study found that personal innovativeness moderates the relationship between irritation and attitudes towards mobile advertising. The findings imply that targeting individuals who are innovative has the potential for reducing the negative effect of irritation on attitudes towards mobile advertising. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this study is to examine the relationship between consumers’ attitude toward social media advertising and their behavioural response and the moderating effect of corporate reputation in this relationship. Social media advertising is gradually gaining grounds among practitioners and researchers. Design/methodology/approach – Survey design was used and the respondents totaled 441. They were selected using convenience sampling technique. Questionnaires were used to collect the data and analyzed using hierarchical regression. Findings – Findings indicate that there is a significant relationship between consumers’ attitude toward social media advertising and their behavioural responses. Again, it was noted that corporate reputation moderates this relationship. Research limitations/implications – This study relied on convenience sampling and a cross-sectional survey design, which makes it difficult to generalize the findings and account for changes that occurred in the attitude of consumers. Originality/value – This study contributes to the understanding of the moderating role of corporate reputation in consumers’ attitude toward social media advertising. [ABSTRACT FROM AUTHOR]